Hey {NAME}, the Big Game on YouTube: The place for fans and brands

How advertisers used YouTube to score big on game day [View our web version]() if this email isn't displaying well. [YouTube AdBlitz]() YOUTUBE IS WHERE THE FANS ARE [YouTube is where the fans are]() Last night, fans gathered around the big screen to watch football’s biggest game. And once again, they were all about the ads: viewership of Super Bowl ads on YouTube during the game rose over 90% on TV from 20221. Fans come to YouTube for everything from game highlights to behind-the-scenes lifestyle content from players. And Search trends help show us what was top of mind2. 1. Rihanna and her bump stole the show: Coming in with 6 of the top 10 overall queries during the game, the #1 question was “Is Rihanna pregnant at the Super Bowl”. 2. Sibling rivalry at its best: Of the most searched players, the typical QBs topped the list, but search for “Who are the brothers playing in the Super Bowl” increased by +400% in reference to Travis & Jason Kelce. 3. Fans needed a rules refresh: Basic football gameplay like “field goal,” “safety,” and “down” were some of the most searched terms about the game. 1 Source: YouTube data, Global, 2/12/2023 6PM - 10PM ET 2 Source: Google trends, US, Feb 2023 [BOOKING.COM](#) WINS THE NIGHT [The top ads from the big game]() This year, [Booking.com’s “Somewhere, Anywhere”]() was the most viewed spot on YouTube during gameday3. The musical, wanderlust-filled ad spot featuring Melissa McCarthy & Ben Falcone encourages us all to take a vacation. Fancy hotel or tiny home, tropical or chilly - it doesn’t matter as long as adventure is on the itinerary. At 103M+ views, Booking.com’s advice is resonating as people are prioritizing self-care, wellbeing, & relaxation. Other top ads tapped into the growing theme of Gen X nostalgia. T-Mobile gained the second spot with [John Travolta spreading the word about their home internet](), and Sketchers rounded out the podium with their [Snoop Dogg x Martha Stewart feature](). [WATCH THE TOP ADS]() 3 Source: YouTube data, Global, 2/12/2023 12AM - 10PM ET HOW BRANDS WIN BIG WITH ADBLITZ [How 3 brands used YouTube to extend their reach during tentpole moments]() Although the highly-anticipated night is over, AdBlitz, YouTube’s hub for Big Game commercials, is still live giving brands time to extend the life of their ads. As [viewership continues to shift from linear TV to streaming](), brands like Hyundai have moved toward a digital-first strategy for tentpole moments. Last year, Hyundai ran a month-long AdBlitz 2022 campaign that generated 247M+ impressions – and they’re back again this year. [READ MORE]() Did someone forward this newsletter to you? Want to see it again next week? [Subscribe to Re:View]() Let’s keep things social. [YouTube]() [Twitter]() [LinkedIn]() This email was sent to {EMAIL} because you indicated that you are willing to receive occasional YouTube product-related emails. If you do not wish to receive such emails in the future, you may [unsubscribe here](/MTcyLUdPUC04MTEAAAGJ729T29UIg4iozFutaUIxBd6_0ShWh3Ek6aa5PDO-3PV7oOpdDXBeru7p9ilhw9qy29xhaQc=). © 2023 Google LLC, d/b/a YouTube, 901 Cherry Ave, San Bruno, CA 94066