Hey {NAME}, all 👀 on YouTube in 2023! Check out the latest creator economy insights

How creators are shaping the future of content [View our web version]() if this email isn't displaying well. [3 creator economy trends to watch in 2023]() INSIGHTS TO KNOW [3 creator economy trends to watch in 2023]() At a time when linear TV viewership is down and streaming platforms are struggling to build their subscriber base, YouTube’s momentum is only growing1. Tara Walpert-Levy and Jon Youshaei explored why at IAB’s Annual Leadership Meeting. Creators are now the lens through which we understand mainstream pop culture2. As generations grow up online, creators are becoming household names, influencing culture as the new era of celebrities. Unique style of storytelling matters more than production value3. That's why YouTube creators flex across Shorts, long-form, vertical and horizontal formats to engage viewers. Creators are loyal to YouTube. Big or small, creators see YouTube as a home for their businesses, often reinvesting those funds back into the platform. [Learn more]() 1Source: Nielsen National TV Panel Data augmented by Streaming Platform Ratings. 2Source: YouTube Culture & Trends Report 2022. 3Source: Google/Talk Shoppe, whyVideo 2022 study, US, n=2,000 A18-64 GenPop video users, survey in field January 11-21, 2022. The world watches YouTube: Announcing YouTube Brandcast at Lincoln CenterYouTube Official Blog [Read Article]() --------------------------------------------------------------- Meet the workers who quit their jobs to become full-time YouTubers Fast Company [Read Article]() --------------------------------------------------------------- YouTube returns as the title sponsor of VidCon after TikTok's one-year stint NBC News[Read Article]() --------------------------------------------------------------- NFL and Google partner to bring fans the next generation of NFL Sunday Ticket on YouTube TV & YouTube Primetime Channels YouTube Official Blog [Read Article]() ONE LAST THING ['Like & Describe' episode 2: What will go viral in 2023?]() If you haven’t listened to Like & Describe, YouTube’s official trends podcast, episode 2 is the perfect point to tune in. YouTube’s Culture & Trends team joins creator MatPat to take a look back at 2022’s top videos and creators to predict what will happen this year. Spoiler: MrBeast’s mega-stunts are having a surprising effect on other creators. [Check it out]() Did someone forward this newsletter to you? Want to see it again next week? [Subscribe to Re:View]() Let’s keep things social. [YouTube]() [Twitter]() [LinkedIn]() This email was sent to {EMAIL} because you indicated that you are willing to receive occasional YouTube product-related emails. If you do not wish to receive such emails in the future, you may [unsubscribe here](/MTcyLUdPUC04MTEAAAGJiG9RKwuC_avKat9VoRUTSoaloY6d1kXelw5pOfEEZlBIbpMQow1utcFBG6bpl-x2TBSrsRg=). © 2021 Google LLC, d/b/a YouTube, 901 Cherry Ave, San Bruno, CA 94066