Newsletter Subject

What creative experts learned after analyzing 8,000 ads with Google AI

From

youtube.com

Email Address

noreply@youtube.com

Sent On

Tue, Jun 18, 2024 03:01 PM

Email Preheader Text

Examine three creative strategies behind today’s most captivating ads Google AI decodes the mag

Examine three creative strategies behind today’s most captivating ads [THE INTERSECTION OF MARKETING INSIGHTS AND VIDEO CULTURE] [YouTube Re:View] Google AI decodes the magic behind today’s top-performing ads TLDR: Effective storytelling on YouTube resonates with viewers and drives stronger performance - More than ever, brands are celebrating diversity and belonging - Ads are exploring new expressions of community - Brands are increasingly using Shorts to build loyalty among viewers T H E I N S I G H T S Leveraging Google AI to examine the creative strategies behind today’s most captivating ads It's the season of recognizing creativity and innovation, so our creative experts analyzed over 8,000 ads from across the world to uncover what’s captivating today’s viewers. Using large language models (LLM) and [Gemini](), Google’s largest and most capable AI model, we were able to extract insights that explored the subtle nuances that set top-performing videos apart: sentiment, visual elements, cultural references, and much more. Originally an intense manual process, Google AI now allows us to quickly and more fully understand what themes are resonating and how brands are bringing these stories to life. Stories are elevating underrepresented voices more than ever Viewers want to make a genuine connection with your brand. One way to meet the mark is by celebrating diversity in all forms, breaking down gender norms, and promoting a more inclusive understanding of the world around us. The ad industry has indeed raised the bar over the past few years, with [Maybelline Brazil redefining beauty standards](), [Google Pixel championing greater accessibility features](), and [Lidl France showcasing inclusivity through the lens of sports](). However, Google AI, which allowed us to explore diversity deeper than we’ve ever been able to, revealed what gaps still remain. DEI is a complex topic, so while it’s important to represent a range of stories and people, inclusive marketing is much more than a casting decision. Brands need to be more mindful of how they’re approaching stereotypes, biases, and tokenism to ensure everyone truly feels seen and heard. To reinforce the power of connection, ads are celebrating new ways to tap into community Human connection is central to the human experience. That’s why the power of connecting with community was a key creative theme during the pandemic as people were distanced from one another. Now as people have settled back into their normal lives, they’re craving intentional moments of togetherness more than ever. [BWM's Shorts ad reminds us of the joy and memories]() that come from being there for one another while [Nintendo UK reveals how our biggest passions can be loved and shared across generations](). Brands have so many ways to highlight the magic of community and shared experiences, and viewers want to be a part of it as these stories reinforce our identity and sense of belonging. And while stories about community are deeply resonating, people also want space to celebrate their self-expression – which is why [Tissot’s ad, which shows Gen Z proudly rocking their unique styles](), won with viewers. Brands are increasingly leveraging Shorts to drive meaningful connections Audiences, particularly Gen Z, want to be deeply familiar with a brand, which is why authenticity and transparency are breaking through. Strategies that drop the veil and give consumers a look into the values, culture, and even lore of a brand, are resonating. Take [McDonald's whose Short about the history of a discontinued menu item]() received strong engagement – or [Pizza Hut’s Short which shares their take on the long-standing debate]() of how to properly eat a slice. With billions of viewers coming to engage with all the content they love most, YouTube offers brands a way to create meaningful connections with today’s audiences. No matter if your story is long or Short(s), heartwarming or heart-racing, these actionable insights can take your creative storytelling to the next level, build lasting relationships with consumers, and ultimately drive stronger performance. [READ MORE]() W H A T ’ S T R E N D I N G Introducing Modern Marketers, a conversation with CMOs on the future of marketing In today’s complex landscape, marketers want to stay informed and be inspired. That’s why we've launched a new podcast series, Modern Marketers, where Joshua Spanier, VP of Marketing at Google Media Lab, sits down with innovative leaders who break down what it means to be an effective marketer – and how. Check out how CMOs at Uber and Zola are embracing digital transformation to fuel their next phase of growth, with brands like Experian and Canva to come. [LISTEN TODAY]() How was this edition? [Smile_terrible.png]() [Smile_bad.png]() [Smile_neutral (1).png]() [Smile_good.png]() [Smile_excellent.png]() Terrible Bad Neutral Good Excellent Has this been forwarded to you? [SUBSCRIBE TO RE:VIEW]() [YouTube]() [X]() [LinkedIn]() This email was sent to {EMAIL} because you indicated that you are willing to receive occasional YouTube product-related emails. If you do not wish to receive such emails in the future, you may [unsubscribe here](/MTcyLUdPUC04MTEAAAGTyta1LVyMM3r0acRAoGEaCYLvVKu9nJ8FO1oRcL_8P0V_mhtwYbPvL93pmADRdF-H-hw7EzA=). © 2024 Google LLC, d/b/a YouTube, 901 Cherry Ave, San Bruno, CA 94066

Marketing emails from youtube.com

View More
Sent On

27/06/2024

Sent On

22/05/2024

Sent On

16/05/2024

Sent On

29/04/2024

Sent On

18/04/2024

Sent On

06/03/2024

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2024 SimilarMail.