It's a new era for CTV. Future-proof your brand with YouTube

The Washington Post: YouTube is 'the most consequential technology in America' [THE INTERSECTION OF MARKETING INSIGHTS AND VIDEO CULTURE] [YouTube Re:View] How to win in the new CTV era TLDR: It’s crucial to unify your media in 2024 - Media unification taps into all the shows, creators, and content viewers watch - Display & Video 360 leverages future-proof privacy solutions - Google AI helps maximize budget and increase ROI [G] T H E I N S I G H T S Transform your approach to streaming "How do you aggregate all these different platforms and try to have a sense of who you're reaching, at what frequency?" David Mogensen, VP of Marketing at Uber, recently shared with Google. "The proliferation of channels and platforms is changing the way that we're having to approach marketing." It’s true; transformational shifts are happening in the way people watch in the living room. And reaching people now requires transformational strategies and technology like AI. As an industry, it’s time to come together and forge a new path forward, like renewing the focus on the north star that drives everything we do: connecting with viewers, wherever they are. Tap into the content viewers love Your audience may be fragmented across screens, but your media doesn’t have to be. Consolidating your media with a single trusted partner, like Display & Video 360, allows you to tap into all the ways people engage with the content and creators they’re personally passionate about. According to Comscore, Display & Video 360 reaches 92% of US ad-supported CTV households, with more publishers to come1. Just in: [Disney's streaming content is now available in Display & Video 360](). Future-proof with privacy-safe solutions Viewers want relevant, personalized ads, but they expect privacy online – and in the living room. In the CTV space, there’s an incredible opportunity to build the future of privacy-safe streaming advertising, and it starts by leveraging first-party data, a durable signal. With that in mind, Display & Video 360 has implemented [Publisher Advertiser Identity Reconciliation (PAIR)](), which allows brands to connect their first-party data with a publisher’s first-party data, in order to engage the highest-value customers. Forward-looking brands like Albertsons and NBCUniversal are among the first to adopt PAIR. "We are excited to unlock and scale the power of our first-party data via PAIR, and work together to make privacy-forward advertising the new normal — including on connected TVs," shared Kristi Argyilan, SVP Retail Media, Albertsons Media Collective. Make dollars go further with Google AI Fragmentation can result in repetitive ads, which isn’t just annoying for viewers — it can damage your brand and drain your media budget. Google AI can help. According to a custom MMM meta-analysis commissioned with Nielsen, unified campaigns delivered 21% higher ROAS than non-unified campaigns in Display & Video 360, on average2. Danone unified their CTV media in Display & Video 360 and saw similar success, achieving 20% cost-savings in 2022 and up to 50% increases in effectiveness. Media unification remains a proven solution to drive ROI and stronger connections, built on trust and privacy. See how Display & Video 360 is leading the industry by reading this [article]() or watching Google’s full NewFronts livestream below. [STREAM NOW]() IN THE NEWS The Washington Post: YouTube is ‘the most consequential technology in America’ A recent Washington Post op-ed shared that "YouTube matters even more than you probably think." Check out the article to learn 3 reasons why. [READ IT]() How was this edition? [Smile_terrible.png]() [Smile_bad.png]() [Smile_neutral (1).png]() [Smile_good.png]() [Smile_excellent.png]() Terrible Bad Neutral Good Excellent Has this been forwarded to you? [SUBSCRIBE TO RE:VIEW]() [YouTube]() [X]() [LinkedIn]() Sources 1 Comscore CTV Intelligence, commissioned by Google, n= 90,968,802 CTV Households, September 2023, U.S. 2 Nielsen MMM meta-analysis including 15 US CPG brands commissioned by Google in 2023 that reported Linear TV, Google, Non Google Video including OLV and CTV This email was sent to {EMAIL} because you indicated that you are willing to receive occasional YouTube product-related emails. If you do not wish to receive such emails in the future, you may [unsubscribe here](/MTcyLUdPUC04MTEAAAGSyknsfhjuXWb2W3rRtTVzt41g4J9L9M42pbSBO7iw4ibzXU6NLu3em3D5i9ucfpE_dOB8WvQ=). © 2024 Google LLC, d/b/a YouTube, 901 Cherry Ave, San Bruno, CA 94066