How influencers can help you to boost sales

[YITH]( Hi there, Over the years, we have seen the number of influencers or public figures grow exponentially. Just mentioning Chiara Ferragni, Dulceida or Khaby Lame will spark a thought that comes to mind because we follow or have followed them on social networks, or perhaps we have come across one of their promotions. This increase in the number of influencers goes hand in hand with collaborations with different brands of any kind: makeup, beverages, and clothing brands, among others. This is how influencer marketing is born; a strategy in which brands collaborate with social media creators to leverage their popularity, reach, or credibility with a broad digital audience to influence people's consumption habits and purchase decisions.  The global influencer marketing market has more than tripled in size since 2019. By 2024, the market is estimated to reach a record $24 billion. In fact, 45% of Gen Z Europeans are more likely to buy fashion items if they’ve seen an influencer wear them rather than traditional celebrities or their peers. What are the advantages of influencer marketing? - Trust building. Over time, consumers have lost trust in traditional publicity. Yet, influencers have gained popularity by possessing an intrinsic ability to generate trust in their audiences due to their seeming authenticity. In fact, influencers' followers are more likely to see their promotions as genuine recommendations rather than paid advertisements. - Cost-effectiveness. Instead of investing resources in far-reaching campaigns, companies can allocate their budgets by collaborating with influencers who align with their brand values and target demographic.  - Adaptability and relevance. Unlike traditional campaigns, which are defined by their inflexibility, influencer marketing strategies can be adjusted on the fly, ensuring that companies remain relevant and attractive in a changing marketplace. - Influencers can extend your reach on social media. Social media and influencers can be the perfect channel to communicate with potential customers that you may not be able to reach through other marketing strategies. How could you harness these advantages in your store? Implementing such a strategy requires finding the right influencer, creating engaging content, and monitoring and measuring success. To make it easier for you, we recommend [YITH WooCommerce Affiliates]( a plugin that activates an affiliate program to bring traffic and visibility to your store, attracting new customers and increasing sales. It allows you to save on advertising costs and immediately start an affiliate program in your store. Do you think this plugin can help you? Wonderful! We offer you a 20% discount coupon to purchase YITH WooCommerce Affiliates so you can activate the affiliate system on your site. The code is AFFILIATESNEW20 and it will only be valid for 7 days - don't miss out! 😉 [GET YOUR 20% OFF >]( Warm regards, Athena Kiourka Customer care YOUR INSPIRATION SOLUTIONS S.L.U., Calle San Francisco, 63, Bajo derecha, 38001 Santa Cruz, Santa Cruz de Tenerife, España You are receiving this e-mail because you purchased one or more plugins on our site yithemes.com. [Click here to unsubscribe]( if you are not interested to get offers, discounts and content related to WooCommerce.