7 common mistakes you should not make in your store

[YITH]( Hi there, Most of the time, we don't ask ourselves if we're making a mistake in our online store. But what if we are doing something that is discouraging our potential customers from making a purchase in our store? According to a worldwide study by Statista, approximately 90% of consumers claimed to have shopped in online stores at least once a year in 2023. If you want your store to be the one that customers choose for their future online purchases, you must address certain aspects. Here are some common mistakes you should NOT make. - Poor checkout process in your e-commerce. When a user gets to the checkout and faces a tedious process (mandatory login, excessive data entry, the inability to use social network accounts, etc.), it will likely lead to one result: cart abandonment. That is why it is important to put a lot of care into this process and make it as simple as possible.  - Unprofessional and non-intuitive web design. The appearance is one of the first things that attracts users to your store. Have you heard the expression “to catch someone’s eye”? It fits perfectly here. It is important to have a strong logo, high-quality images, a user-friendly design, an intuitive website, among other things. Therefore, it is necessary to enhance the usability of your site and take care of the small details. - Not recovering abandoned carts. There are many factors why our customers leave the checkout process unfinished: high shipping costs, taxes, lack of time, among others. In fact, some studies show that ecommerce shoppers discard about $4 billion worth of products in shopping carts. Fortunately, more than 60% of these carts can be recovered and converted into purchases. That's why it’s important to carry out strategies that push them into finishing the process: using a plugin like [YITH WooCommerce Recover Abandoned Cart]( can help you recover many of those abandoned carts.  - Product page with unclear information or poor-quality images. Purchasing online still causes insecurity to users because they cannot see or touch with their own hands the products they want to buy. Therefore, it is very important to provide the customer with as much information as possible about the product: size, weight, color, fabrics, and many other options depending on the item you are selling. It is also important to use high quality product images. Avoid instead photos that are too small and difficult to see. Try to create large, detailed product images that can be zoomed in and viewed in full screen. Put yourself in the customer's shoes and think about what kind of information would be of interest to them.  - Deficient search function. How many times have you searched for a specific product in a large online store only to find pages and pages of results? If customers know what they want to search for, they will use your store's search engine. This is why it is important to have a good search engine. If you don't have it, your users will end up leaving your store, overwhelmed by the number of products.  In this case, we recommend [YITH WooCommerce Ajax Search]( a plugin that allows you to add a smart search engine to your store, so that your customers can quickly find the products they want to buy.  These are just some of the most common e-commerce mistakes. Maybe you've made some of them, but no worries: now you can easily identify them and find a solution. See you in the next newsletter! Athena Kiourka Customer care YOUR INSPIRATION SOLUTIONS S.L.U., Calle San Francisco, 63, Bajo derecha, 38001 Santa Cruz, Santa Cruz de Tenerife, España You are receiving this e-mail because you purchased one or more plugins on our site yithemes.com. [Click here to unsubscribe]( if you are not interested to get offers, discounts and content related to WooCommerce.