Why and how to use gamification in your store

[YITH]( Hi there, We often ask ourselves: how can we build customer loyalty? Loyalty through discounts, improving business aspects such as customer service, satisfaction surveys to know their needs... Today we will discuss another interesting strategy: gamification.  Gamification is a digital marketing technique that aims to turn the consumer buying process into a game, while helping companies capture the attention of potential customers and build loyalty.  This strategy may have gone unnoticed by you, but it is one of the most used by large e-commerce companies. Some eCommerce giants like Shein, Temu and Aliexpress own a lot to gamification: they offer discounts for daily login, birthday discount coupons, percentage discount in cart if you reach X target, etc. According to a study published in Research Gate, when gamification is implemented correctly, it increases the customers' interest in products and services and brings them closer to the brand. The main reason why this works is that customers subconsciously associate the enjoyment of a gamified experience with the company, creating a positive feeling about your brand and long-term relationships.  Gamification has three key advantages: - Increases loyalty. Gamification adds a fun aspect to a site's navigation or purchase process, encouraging interaction and creating a connection with the brand through a sense of satisfaction and loyalty on the customer's part. - Valuable data generation. Customer participation in games and challenges provides valuable data about their preferences and behaviors. You can use this information to improve your marketing strategies with a more personalized and strategic approach.  - Capturing the attention of new segments. Games attract young consumers and audiences not previously exposed to the brand. The game can be an incentive for others to play. A plugin that can help you achieve these benefits is [YITH WooCommerce Points and Rewards]( which rewards your customers' loyalty by structuring an effective points collection program and offers specific discounts for goals achieved in your store. Sounds interesting? Then get started now! We offer you a 20% discount coupon to purchase YITH WooCommerce Points and Rewards and set it up in your store with just a few clicks. The code is POINTSNEW20 and is only valid for 7 days, so hurry up! 😉  [GET YOUR 20% OFF >]( Warm regards, Athena Kiourka Customer care YOUR INSPIRATION SOLUTIONS S.L.U., Calle San Francisco, 63, Bajo derecha, 38001 Santa Cruz, Santa Cruz de Tenerife, Spain You are receiving this e-mail because you purchased one or more plugins on our site yithemes.com. [Click here to unsubscribe]( if you are not interested to get offers, discounts and content related to WooCommerce.