4 reasons why you should use a sticky add-to-cart button in your shop

[YITH]( Hi there, Have you ever noticed a button that adds a product to the cart and follows you as you browse through a website? You will not find it in all online stores, but for some of them it is needed to have such functionality. The sticky add to cart is a button that moves up and down as the user scrolls down the page, always remaining visible on the same screen position. Regardless of its placement, it ensures that if the page is too long, the user will not have to scroll down to find the button when they decide to make a purchase. According to some [studies]( a floating button increases orders by 8%. Thanks to this always visible call to action, users can easily proceed to checkout. Additionally, if you show the Cart area together with the add-to-cart button, your users will be able to check their cart contents at any time and not interrupt the purchase process to check what's in their Cart. In the above mentioned study by Growth Rock they tested the add to cart process on three variants of the same product page: page with fixed add to cart button (1), page with the sticky add to cart that takes the user to the add to cart area on the product page (2), and the sticky add to cart that makes the add to cart area slide up from the bottom of the page like a hidden drawer (3). The study shows a 5.2% increase in orders for variation 3 where the add to cart area slides up like a drawer. Here are some more reasons why you should use a sticky add to cart button in your e-commerce. - It improves the user experience. Imagine yourself reading the product specifications and scrolling down through the page. After minutes of reading, you might decide to buy, but you don't see the add to cart button, so start scrolling up and down until you find out where it is. If you're patient enough, you find it and add the product to the cart, but many users may leave the process because they don't find that button. That is why a tool such as the floating button can improve the client’s shopping experience by simplifying the product purchase process. - The call to action is always available. In this case, the sticky add to cart can be a useful call to action because it serves as a reminder that we are making a purchase and have products in the cart. - It reduces abandoned cart rates, increases conversions and revenue. By making it easier to shop, fewer people are likely to abandon their carts, at least because of the complexity with the checkout process. Higher conversions translate to increased sales. And if users have greater satisfaction at the checkout process, this will also lead to more loyal clients and higher sales over time. - Optimize purchases from mobile devices. Adding a floating button can improve the purchase in online stores. It is a constant reminder that shoppers can purchase directly from a mobile device. This will improve the customer’s experience and thus increase sales. The floating button is an effective solution to long pages, as it serves as a call to action and improves the user experience. If this is your case, what are you waiting for? Don’t miss our next newsletter! Warm regards, Athena Kiourka Customer care YOUR INSPIRATION SOLUTIONS S.L.U., Calle San Francisco, 63, Bajo derecha, 38001 Santa Cruz, Santa Cruz de Tenerife, España You are receiving this e-mail because you purchased one or more plugins on our site yithemes.com. [Click here to unsubscribe]( if you are not interested to get offers, discounts and content related to WooCommerce.