Urgent

Reminder: The [Laptop Lifestyle Academy + Blog Mastermind 50% discount special]( ends on my birthday, July 19th. That's less than a week to go! -- When I was a teenager I remember going to my favorite clothing stores. I'd try on that nice pair of new jeans and the salesperson would almost always explain how they have a big discount special running, but only for another two days, or until the weekend ends. The discounts were good, 30%, 40% -- even 50%. Naturally I felt compelled to purchase because the window of time to claim the discount was closing fast. I bought the jeans. The Concept Of Urgency Later in life, as I studied sales psychology, I came to know this concept as 'urgency'. The idea that you can claim a special deal, but it's going away, so you have to act quickly. Humans are notoriously bad at taking action, especially when it comes to spending money. We need some kind of justification, a way to rationalize why we are going to do something. Urgency is one of the strongest forces to help people rationalize a purchase. If you don't buy now, then you miss out. There's Not Many Left Urgency has a sister concept - Scarcity. Scarcity means something is going away. A product is closing, or they only have 10 copies left before they are sold out, or only the first 10 customers get a special bonus item. Often Urgency is paired with Scarcity to create a one-two punch. There's a limited special deal on a scarce item. For example, right now my [Laptop Lifestyle Academy]( lifetime membership is discounted 50%. It's closing on July 19th, my birthday. There will be a number of people who will join during these last few days, especially during the final 24 hours. That's Scarcity and Urgency in action. The final day left before your chance to get lifetime access for one payment (at 50% off). It should be pointed out that none of this is a trick. The discount is real and considerable. The deadline is also real and helps force people to take action. Taking Action Leads To Action Humans tend to default to inaction. It's easier to keep doing the same thing, or nothing at all. This is why, especially for people who sell education products and services, you need to make use of tools like Urgency and Scarcity to force change. A discount or special deal on your course, or coaching program, or books or workshops will push some people to finally sign up. This action will then trigger a commitment to study what they paid for. The act of spending money is a forcing function. I know this from experience. Years ago I spent $5,000 on a training program. Not surprisingly, it was the first business course I ever took that I eagerly completed from start to finish. Immediately after I went and launched my own product, bringing in far more money than the $5,000 I spent. Psychological Triggers Many people don't like the idea of something manipulating them. Some entrepreneurs go so far as to say they will never use these kinds of ‘sales tactics’ because they don't like them. Yet we all like a discount. We all like getting something when it's on sale. You have to find a balance you are comfortable with. I decided a long time ago that my newsletters and blog posts would mostly be about educating my audience and sharing stories from what works for my businesses. However, I was not afraid to apply concepts like Scarcity and Urgency (and other sales concepts like Social Proof and Authority), especially when I experienced how effective they are. Later I learned about other important sales concepts like dealing with rejections, making irresistible offers, pricing models, guarantees and a whole lot more. Most of the money I've made online as an educator has come thanks in part because of these concepts. I truly believe I would have missed out on hundreds of thousands of dollars and not helped nearly as many people if I didn't take the time to understand these psychological concepts and apply them to my writing. Today it's second nature for me to do so, but it wasn't always the case. When I first started trying to sell things with blog posts and email newsletters, my copywriting was terrible. I just didn't know how to write to sell. That's understandable, I'd never studied copywriting before. Over time, through education, practice and studying how others write, I was able to craft my own selling style. You're going to have to do the same if you plan to sell anything online. Don't Be Afraid To Sell I'll end this email with a simple push – don't be afraid to sell. Many creative people like the idea of helping others with their content, but they get uncomfortable when it comes time to ask for money. A harsh reality to come to grips with is how hard it actually is to make a sale. There is so much resistance for people to pull out that credit card and buy something online. If you don't present a very compelling offer, you're never going to succeed with an online business. Selling online requires building trust and creating awareness for what you do – and you have to keep asking for the sale. Not just once, or twice, or three times. You never stop. Think about these newsletters I send you. How many times do I invite you to join my [Laptop Lifestyle Academy](. I keep doing it. I keep asking you to join, provide a big discount, and there's a hard deadline – July 19th, my birthday. I'm going to send you at least another two more emails before the 19th. This is the final window to sign up this year, so there is a very real deadline. I will see you in the Academy, so you can continue to learn how to sell your products and services. Talk soon, Yaro -- yaro@yaro.blog Blog Mastermind Ltd 330 Avro Ave Pointe-Claire, QC, H9R5W5, CANADA [Unsubscribe]( Sent with [Systeme.io](