Google Alpha-betting on HubSpot?

[View in browser]( The WhiP | ISSUE 1281 In-House Easy Comply, Easy Go Noticed a dip in email performance recently? It could be due to the new regulations implemented by Gmail and Yahoo Mail in February 2024. The rules aim to create safer, less cluttered inboxes for their users, and ignoring them could land your emails in spam folders, or even see them getting rejected outright. But not to worry... Our new in-depth guide unpacks these new requirements and their potential impact on your business. By understanding these changes, you can ensure your emails hit the inbox every time, ensuring no missed opportunities for sales or leads. [Read the full guide](. WPMU DEV WordPress News Getting WordCamped Up! WordCamp Europe kicks off in just over a week! (Seems like just yesterday the 2023 event was happening!) Our team will be there, so if you see anyone in WPMU DEV gear, be sure to say hello, we're a friendly bunch. 😊 Want to know more about the event, check the schedule, or buy tickets? [You can do so here.]( WordCamp Europe Tutorials, Tips & Tricks The Missing Permalink Permalinks are critical for effective site navigation and enhancing SEO by providing clear, descriptive URLs that search engines favor. However, when permalinks break, they typically result in 404 errors, disrupting access to your content and negatively impacting your site’s SEO performance. In this article, learn the common causes of permalink failure, and how to effectively address them [so you can maintain your site's functionality and SEO standing.]( Codeable Off Topic, Random Stuff The Outlook is Leak A new Google search leak has sparked controversy within the SEO community. Freshly leaked documents have enraged SEOs, suggesting that user engagement metrics influence rankings, contradicting Google's past public statements. [Learn more about the controversial leak here](. Search Engine Journal Google Alpha-bets On HubSpot Google's newest potential acquisition is set to massively impact digital agencies worldwide. Because the search mogul's parent company, Alphabet, is making moves to acquire the marketing software giant HubSpot. If the deal goes ahead, it will be Alphabet's biggest purchase ever and strengthens its position in the cloud apps market. Find out more about this game changing acquisition and [how much Alphabet is willing to fork out here.]( MES Computing Apple Doesn't Fall Far From Siri Is Siri on the verge of being replaced?? Someone better break it to her gently... Because Apple and OpenAI have reportedly signed a deal to bring AI to its soon-to-launch iOS 18 update. Apple is also reportedly working on another deal with Google to bring Gemini to the iPhone. Massive AI moves all around! [Learn more about Siri's fate here](. Windows Central Psst, down here! Keen to tell us how funny/offensive/boring/wrong we are today? Bug the social media team on [X (formerly Twitter)]( -- #The WhiP takes no responsibility for anything said or implied in this newsletter (own butt, saved ✅ ). Also, help us share the love! Forward this edition to someone you think might get a kick out of it. [And tell them to sign up here.]( Until next time. [Link to WPMU DEV Home page]( INCSUB PO BOX 548 #88100, BIRMINGHAM, AL 35201, UNITED STATES You can [update your preferences]( or [unsubscribe from this list](.