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Pesky ad screens are coming to Ubers and Lyfts

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wnyc.org

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ontheway@lists.wnyc.org

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Thu, Aug 15, 2024 04:45 PM

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Plus: Without a receipt, how can I prove I OMNY'd? Gothamist relies on your support to make local ne

Plus: Without a receipt, how can I prove I OMNY'd? [View this email in a browser.]( [On The Way - from WNYC and Gothamist]( Gothamist relies on your support to make local news available to all. Not yet a member? [Consider donating and join today.]( Inside today's newsletter: - OMNY doesn't provide a receipt. How can I prove I paid the fare? - Toll evasion with "ghost plates" has spiked this summer - The day MetroCard machines stopped working so everyone got to ride free NYC’s Ubers and Lyfts to get pesky advertising screens By [Stephen Nessen]( and [Clayton Guse]( When a seasoned New Yorker jumps into a yellow taxi, their first move usually isn’t to buckle their seatbelt — it’s to mute the advertisements blaring from the digital screen fixed to the rear of the passenger seat. Those screens have been in the city’s fleet of 13,500 yellow cabs for years. Uber and Lyft riders may have forgotten about the pesky fixtures, but not for long. They’ll soon be allowed to be installed inside the more than 83,000 app-based cars licensed to operate across the five boroughs, thanks to new rules being finalized by the Taxi and Limousine Commission. The screens might be annoying for riders, but for-hire vehicle drivers see them as a way to pad their income. The City Council in December passed a law requiring the TLC to allow them in Ubers and Lyfts, and the measure requires 25% of the revenue brought in by any advertisement displayed on an in-car screen to go straight to the vehicle’s driver. During a TLC hearing on Wednesday, for-hire vehicle driver Sonam Lama said he could use the extra money. He noted his income has taken a hit in recent months as Uber and Lyft started kicking drivers off their apps for short periods of time to comply with city-mandated limits on how long they can roll around the city without a passenger. Lama, who said he’s been driving for the app-based companies since 2016, said he wants the TLC to broaden its rules to allow two tablets — instead of just one — to be installed inside Ubers and Lyfts. “The money [that would come in] from the one tablet… is so small that I cannot even take my girlfriend out for a good dinner,” Lama griped. The TLC plans to launch a timeline for the rollout once they finalize the regulations later this year. The commission’s latest proposal would require the city’s Office of Technology and Innovation to approve and develop all tablets, which would also set content standards for the ads. The rules proposed by the TLC for the screens would not allow the tablets to prompt riders to tip their drivers, a feature that’s currently only available on the Uber and Lyft smartphone apps. This omission drew criticism from the bill’s supporters. “Why would you make this the one place in America where people can't get tips through tablets?” said Andrew Greenplatt, policy director for the Independent Drivers Guild. TLC Commissioner David Do promised his team would “go back to the drawing board” before finalizing the rules for the screens. Following the hearing, TLC spokesperson Jason Kerstens said the agency will work “to include a way to tip through the screen without having to add credit card readers” into for-hire vehicles. Curious commuter Have a question for us? [Use this form]( to submit yours and we may answer it in a future newsletter! “With the MTA increasing fare enforcement on select bus routes, and the ability to OMNY tap with a physical credit card or Apple Pay on the bus (for first swipes and transfers) that does not produce a physical receipt, how can I prove to an officer that I paid the fare when they come on board?” - Elena in Manhattan MTA inspectors use what’s officially called an “Onboard Validation Device” to check proof of payment. The devices scan credit cards or smartphones to see if they’ve been used to pay a fare on the bus. The technology has been used by the agency’s fare checkers on Select Bus Service buses since 2021, when OMNY was rolled out to all the city’s buses. The [fare enforcers]( can annoy passengers when they hold up an entire bus to check if everyone has paid. “Riders must present the same contactless card or smart device they tapped at the OMNY reader and tap it on the device carried by the inspector to prove they paid the fare,” said MTA spokesperson Kayla Shults. There have been reported instances of riders paying and the validators not working, but Shults called those “rare instances.” Still, if the validator doesn’t show you paid, the inspector will kick you off and could issue a $100 fine. Curious Commuter questions are exclusive for On The Way newsletter subscribers. Did a friend forward this to you? [Sign up for free here]( to start asking your questions. What New York is reading this week - The number of vehicles with unreadable license plates evading tolls and traffic fines has increased by 30% since April, according to Manhattan Borough President Mark Levine. [Read more](. - Federal regulators have ordered the MTA to improve its safety protocols in the subways, citing a troubling rise in the number of incidents where transit workers and riders were nearly struck by trains last year. [Read more](. - A new report from NASA and Transportation Alternatives found that some bus stops in New York City can be nearly 15 degrees hotter than their cooler counterparts during the summer, and the hottest stops tend to be in low-income communities. [Read more](. - G train update: Service has resumed between the Bedford–Nostrand Avenues and Court Square stations, while construction (and a service shutdown) is underway on the line’s southern stretch between Bedford–Nostrand and Church Avenue. [Read more](. - New Jersey Rep. Josh Gottheimer has introduced a bill in Congress that would force Amtrak and NJ Transit to refund riders when their travels on the public transit systems get disrupted. [Read more](. - NJ Transit said a private carrier will pick up the 20 North Jersey bus routes Coach USA is abandoning this month amid its bankruptcy filing. [Read more](. - The NYC Ferry service is running three Ramones-themed boats to Rockaway Beach this weekend in honor of the 50th anniversary of the band’s first show at CBGB. [Read more](. - MTA budget documents indicate the agency has doubled the amount of private security guards it’s placing at subway station emergency exits to stop fare evasion. ([THE CITY]( - The protected bike lane that runs through the tunnel below First Avenue in Manhattan whenever the United Nations General Assembly is in session is being made permanent. ([Streetsblog]( This week in NYC transit history [a faulty MetroCard machine] Emma Whitford/Gothamist The day we all rode free A technical glitch hit all the city’s MetroCard machines [this week in 2020]( which temporarily prevented riders from paying their fares with credit cards. The problem only lasted for a single Saturday, but it forced subway workers to allow an untold number of riders to go through the turnstiles for free. The problem would have taken more of a financial toll on the MTA’s bottom line had it not happened during the height of the COVID pandemic, when subway ridership fell by more than 85%. [Instagram]( [Instagram]( [Facebook]( [Facebook]( [YouTube]( [YouTube]( [New York Public Radio] [WNYC]( | [WQXR]( | [NJPR]( | [GOTHAMIST]( [WNYC STUDIOS]( | [THE GREENE SPACE]( Copyright © New York Public Radio. All rights reserved. 160 Varick Street, New York, NY 10013 [TERMS OF USE]( You can update your [PREFERENCES]( or [UNSUBSCRIBE]( from this list.

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