Breadth-ing New Life into Restaurant Marketing with Sebastian Stahl

Breadth-ing New Life into Restaurant Marketing with Sebastian Stahl ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [Facebook]( [Instagram]( [Youtube]( [Linkedin]( August 01, 2024 Breadth-ing New Life into Restaurant Marketing with Sebastian Stahl Sebastian, the Founder & CEO of Breadth Marketing, shares his journey from opening restaurants to mastering marketing strategies. This episode discusses his challenges of running a full-service Asian-Latin restaurant in Miami, the importance of building a customer database, and how strategic marketing transforms a business. Don't miss out on insights about restaurant marketing, managing costs, and building a sustainable brand. Tune in now! Welcome to the 'WISKING IT ALL' Podcast – the series where we engage with hospitality professionals and trailblazers who've wagered it all in their pursuits. Join us in exploring their journeys, understanding their motivations, and uncovering the secrets behind their success. Every week, we'll deliver two impactful ideas and one essential insight from our podcast episode, offering perspectives that could fundamentally transform your hospitality business. If you find value in our show, please consider subscribing and leaving a rating on [Spotify](. Your support is vital in helping us grow. Curious about the challenges and lessons I learned while building WISK? Sign up [here]( and join me as I reveal exclusive insights and effective strategies from our successful journey. Your Host, Angelo Esposito THIS WEEK’S EPISODE Meet [Sebastian Stahl](. Sebastian Stahl is the Founder and CEO of Breadth Marketing, a strategic agency dedicated to the restaurant industry. With over 17 years of experience in hospitality, he has owned multiple restaurant concepts and served as Head of Marketing for a South Florida restaurant group. This extensive background enables him to provide effective, tailored marketing strategies that drive growth and digital transformation for restaurants. Breadth Marketing stands out by deeply understanding the restaurant business and offering comprehensive solutions that consider the entire business ecosystem. This holistic approach helps clients navigate digital challenges and achieve significant growth, leveraging Sebastian's hands-on industry experience. In this episode, we sit down with Sebastian Stahl, Founder and CEO of Breadth Marketing, as he shares the intricate journey of starting a restaurant. From overcoming creative menu challenges to navigating unexpected disasters, Sebastian's experiences have shaped his path to creating a specialized marketing agency. Whether you're a seasoned restaurant owner or an aspiring entrepreneur, this episode is brimming with insights and practical knowledge to help you tackle the industry's challenges. So, sit back, relax, and join us as we dive into the world of restaurant entrepreneurship with Sebastian Stahl! Key Insights You Can't-Miss: - Sebastian dives deep into the multifaceted challenges of starting a restaurant, from marketing to managing operations and finances. - Learn why building a customer database is like gold and how most restaurant owners overlook this crucial aspect. - Sebastian's real-world experience teaches the importance of understanding your market and traffic patterns before going all-in. - Discover the importance of structured processes, cost management, and technological adoption for streamlining operations. - Tap into Sebastian’s strategies for leveraging social media, email, SMS, and more to create effective and engaging marketing campaigns. [Watch the full episode]( 2 IDEAS FROM THE PODCAST Idea #1 Overcoming Operational Challenges in the Restaurant Industry Sebastian Stahl shares his personal journey and the operational challenges he faced while running restaurants in different regions. His experiences highlight the importance of streamlining operations, understanding market dynamics, and the impact of location on restaurant success. Key Action Items: - Streamlining Operations: Efficient operations are crucial for success; this includes having a well-defined menu, proper staffing, and streamlined kitchen processes. - Market and Location Dynamics: Understanding the specific market and location dynamics is essential. What works in one area may not work in another due to different customer behaviors and economic conditions. - Cost Management: Effective cost management, including labor and food costs, is vital. High operating costs can quickly erode profits, even if sales are strong. - Learning from Failures: Failures and mistakes are part of the learning process. Sebastian’s experiences show that resilience and adaptability are key to overcoming setbacks. - Importance of Leadership: Strong leadership and a clear vision are necessary to guide the team and make strategic decisions that align with the restaurant’s goals. Idea #2 Effective Marketing Strategies for Restaurants Sebastian Stahl discusses the importance of having a well-defined marketing strategy tailored to each restaurant’s unique needs. He highlights the role of strategic planning, understanding different revenue centers, and the necessity of avoiding common marketing mistakes. Key Action Items: - Customized Strategies: Marketing strategies should be customized to the specific needs and strengths of each restaurant location, recognizing that what works for one may not work for another. - Focus on Strengths: Instead of trying to fix weaker areas (e.g., slow dinner times), restaurants should focus on enhancing their strong revenue centers (e.g., successful lunch services). - Creating Value Over Discounts: Promoting experiences and value rather than relying on discounts helps attract and retain customers more effectively. - Multi-Channel Approach: Effective marketing involves using multiple channels, including social media, email, SMS, and paid ads, each tailored to the restaurant’s specific goals and customer base. - Team Involvement: Engaging the restaurant team in marketing efforts ensures that everyone is aligned and can effectively communicate promotions and value propositions to customers. [Listen on Spotify]( [Listen on Apple Podcast]( 1 KEY LEARNING On Building a Sustainable Brand ❝ Always invest in strategy. Don't wing it because it won't work. And start building about processes and systems from the beginning Think about it in the long term when it relates to marketing. Branding is a huge component of it, and as time goes by, invest in developing your brand. [❞]( Building a sustainable brand in the restaurant industry requires prioritizing strategy from the outset and investing in robust processes and systems across operations, marketing, and finance. Sebastian Stahl emphasizes that treating marketing as an integral part of the business, rather than an afterthought, lays a strong foundation for long-term success. This approach involves crafting a strong brand identity that not only attracts and retains customers but also adds significant value, especially when seeking investors or partners. Viewing branding and strategic planning as critical investments rather than expenses ensures a cohesive brand experience, operational efficiency, and a resilient business model that stands out in a competitive market. [Listen & Subscribe]( P.S. Love our podcast? Share your feedback and recommend our podcast to other restaurateurs who might appreciate a sprinkle of our episodes! #WiskingItAllPodcast [Facebook]( [Instagram]( [Youtube]( [Linkedin]( [TikTok]( Sent to: {EMAIL} [Unsubscribe]( © 2024 Wisking It All... by WISK.ai WISK.ai, 488 Wellington St W , Suite 304, , Toronto, ON M5V 1E3, Canada