Shawn P. Walchef's Digital Hospitality: Mastering Content Creation

Shawn P. Walchef's Digital Hospitality: Mastering Content Creation ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ April 04, 2024 Shawn P. Walchef's Digital Hospitality: Mastering Content Creation Get first-hand knowledge from a seasoned entrepreneur who understands the hard work behind the hospitality industry. Shawn's story is not just about barbecue; it's about perseverance, innovation, and the courage to tell your story in the digital age. Do you have a burning question about content creation? Shawn's your guy, and this episode is your playbook. Tune in, learn, laugh, and be inspired to fire up the grill of your own digital strategy. Let's give your brand a unique touch and make it stand out online! [Facebook]( [Instagram]( [Youtube]( [Linkedin]( Welcome to the 'WISKING IT ALL' Podcast – the series where we engage with hospitality professionals and trailblazers who've wagered it all in their pursuits. Join us in exploring their journeys, understanding their motivations, and uncovering the secrets behind their success. Every week, we'll deliver two impactful ideas and one essential insight from our podcast episode, offering perspectives that could fundamentally transform your hospitality business. If you find value in our show, please consider subscribing and leaving a rating on [Spotify](. Your support is vital in helping us grow. Feel free to follow my personal journey for more actionable tips and stories. Sign up [here](. Your Host, Angelo Esposito THIS WEEK’S EPISODE Meet Shawn P. Walchef. Shawn P. Walchef, the dynamic founder of Cali BBQ Media, epitomizes the fusion of culinary excellence and digital innovation. With the mantra "Be the show, not the commercial," he's revolutionizing the way brands engage in the Business Creator Economy. Through strategic smartphone storytelling, Shawn helps leaders and brands craft compelling narratives that resonate deeply with their audiences. Since launching Cali BBQ in 2008, his ventures have amassed over $35 million, underscoring his prowess in both the restaurant and digital media arenas. His influential series, Restaurant Influencers, has reached over 25 million people, showcasing his impact on the digital stage and making him a seminal figure in Digital Hospitality. In this week's episode, we're excited to bring you a conversation with Shawn P. Walchef, founder and CEO of Cali Barbecue and Cali Barbecue Media. With his diverse expertise, Shawn shares the ingredients necessary for a strong digital presence and the importance of authentic storytelling in building a successful brand. Join us as we discuss: - The pivotal moments that led to a substantial sales milestone and expansion into five locations. - Lessons learned from early hurdles, like the importance of being properly insured. - Embracing digital hospitality to nurture online relationships just as you would in person. - Why jumping on the video content bandwagon isn't just a trend but a business imperative. But there’s more… Shawn lays down practical advice for those looking to take the leap into content creation: - Be authentic and tell your story—people connect with people, not just brands. - Don’t be intimidated by technology. Start with your smartphone, start now! - Utilize the power of repurposing content across platforms to maximize your reach. - Understand the nuances of the creator economy and its potential to revolutionize your business-to-business strategy. [Watch the full episode on Youtube]( 2 IDEAS FROM THE PODCAST Idea #1 Transforming into a Media-Savvy Hospitality Brand - Initiate with Mobile Content Creation: Begin your journey by using your mobile device to capture the essence of your hospitality. Share moments that showcase your dedication to service, such as your team's preparation for service, heartfelt customer interactions, or the ambiance of your space. - Maintain a Steady Stream of Digital Interactions: Establish a routine for your digital engagements. Regular posts and stories will keep your audience involved and reflect your commitment to hospitality in the digital realm. - Cultivate Relationships Through Digital Platforms: Actively use online platforms not just for broadcasting content but for engaging in meaningful conversations with your audience. Responding to comments, soliciting feedback, and participating in online communities can make your digital presence feel more personal and hospitable. [Listen to the Episode]( Idea #2 Leveraging the Power of Storytelling and Content - Collaborate with Digital Storytellers: Partner with content creators and influencers to share your brand's story through fresh eyes. This approach can widen your reach and bring new narratives to your brand's story. - Establish a Signature Content Series: Develop a unique content series that resonates with your brand's voice. Whether it's a series of instructional cooking videos, weekly staff highlights, or customer story features, consistent content builds a loyal viewership. - Integrate Community Insights into Content Development: Pay close attention to your audience's feedback and preferences. Use these insights to tailor your content, focusing on themes and stories that truly resonate with your viewers and reflect their interests. [Listen on Spotify]( [Listen on Apple Podcast]( 1 KEY LEARNING ❝ We believe that no one's coming to tell your story, and there's never been a better time to learn how to tell your story on the Internet. Entrepreneurs, and business owners we’re really good in real life. You can't be a business owner unless you can convince another human of your crazy idea. [❞]( Shawn P. Walchef highlights the need for hospitality businesses to adapt to the digital age by integrating storytelling with their offerings. He emphasizes the importance of utilizing digital platforms not just for marketing but for building community and engaging personally with customers. This approach broadens a business's reach and makes the brand's journey an inclusive part of the customer experience, transforming how businesses connect with their audience. [Listen & Subscribe]( Looking for more insights? Listen to the Wisking It All Podcast on your go-to podcast app and elevate your knowledge of the hospitality world with actionable wisdom from an industry leader. P.S. Share your feedback and recommend our podcast to other restaurateurs who might appreciate a sprinkle of our episodes! #WiskingItAllPodcast [Facebook]( [Instagram]( [Youtube]( [Linkedin]( [TikTok]( Sent to: {EMAIL} [Unsubscribe]( © 2024 Wisking It All... by WISK.ai WISK.ai, 488 Wellington St W , Suite 304, , Toronto, ON M5V 1E3, Canada