Newsletter Subject

My confession about sidechain compression

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waves-audio.com

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news@emails.waves-audio.com

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Sat, Oct 22, 2022 02:43 PM

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------=_Part_61667398_759800808.1666447589879 Content-Type: text/html;charset=UTF-8 Content-Transfer

------=_Part_61667398_759800808.1666447589879 Content-Type: text/html;charset=UTF-8 Content-Transfer-Encoding: quoted-printable Special time-limited offer inside [Waves Audio]( Hi {NAME}, Nobody likes to admit when they don’t know or understand something, especially with mixing. Think about it. When you were first learning about compression, chances are you couldn’t hear it, right? That’s not uncommon. It’s not easy to hear compression when you don’t know what to listen for. But still, did you ever listen to a mix with someone else in the room and pretend like you heard the difference in compression adjustments – even though you didn’t? It’s ok, I won’t tell :) I’ll even go one step further on that – not only did it take me a long time before I could understand and hear compression properly – more ‘advanced’ aspects took wayyyy longer to figure out – and even now I’m no expert. And I’m not alone. Struggling with Sidechain Although sidechaining has been used for decades in radio and post-production where music and dialogue need to coexist, its popularity truly exploded in the world of electronic music. Eventually, people let sidechaining out of the box (pun intended) – and now it’s everywhere – electronic or not. Aside from obvious pumping effects, it’s used for all kinds of useful advanced mixing tasks like adding fine-tuned clarity for competing instruments in busy mixes. But I still don’t bother with it much... I’m as stubborn as they come, so I carried on using my trusty compressors in the only way I knew how – sans sidechain. Why? Because I didn’t know how to set it up properly. And I couldn’t really hear it on other tracks unless it was super prominent. I also had no creative ideas for how to use it in my own music – and I was too embarrassed to ask. The list of excuses is long. Then along came this. [OneKnob Pumper]( One Knob to Rule Them All Everyone has their own style of working – some people want as many buttons and sliders as possible so they can tweak till their heart’s content – while others would be much happier with only one knob to get the job done. Enter the [OneKnob Series](. It’s exactly what it sounds like. Whether you want to apply reverb, delay, eq, compression or one of the other effects, all you have to do is crank up the knob until you’re satisfied with the amount of processing being applied. The plugin takes care of everything else. Attack times. Release times. Frequencies. Ratios. You don’t have to think about any of that stuff with the OneKnob Series. You know where that comes in handy? I’ll give you one guess. Pump Up Your Jam [OneKnob Pumper]( is a GODSEND for people like me who just can’t seem to wrap their heads around sidechain compression. I’ve watched the videos. I’ve read the manuals. For some reason I still can’t seem to get the right sound whenever I try to use the sidechain function on a compressor. It’s just too complicated. And I’m not alone. But with OneKnob Pumper I literally don’t have to think about anything. I simply turn the knob until the pumping effect is at the level I want. Because that’s what sidechain compression is – it’s the pumping effect you hear when a sound comes in and out, almost like a tremolo, but not quite (although you could certainly achieve that effect with OneKnob Pumper if you crank it all the way). See, I learned what sidechain compression is supposed to sound like by playing around with Pumper on my tracks, only instead of having to route my kick and bass together through a complex setup in my DAW, all I did was insert Pumper on my bass like any other plugin and BOOM! I heard it for the first time. You should too. [I recommend this video]( from Producer/Remixer Dave Aude for a quick 2 min demo of how to use Pumper and hear what sidechain compression actually sounds like. Afterward, there’s a good chance you’re to going to want to buy the plugin (if you haven’t already). Don’t believe me? Ha, I’m so confident you’re going to want to purchase OneKnob Pumper that I already went ahead and convinced the sales guys to give you an extra $10 off. Let me clarify. That’s an extra $10 off the already slashed sale price. Do the math, it’s a no-brainer. 48HRS Only: Limited quantity $10 OFF OneKnob Pumper Use this code during checkout: PUMPER10 Valid through October 24, 2022, 5:00 AM EDT. This coupon can be combined with current sale prices and additional offers. [Check out OneKnob Pumper]( » Plus, right now if you grab OneKnob Pumper plus [any other plugin](, you’ll get to choose 1 more plugin, free. We also have 120 plugins at $2999, for a limited time only. Seriously. Don’t snooze on this one! I can’t think of a better way to pump up your jam (bad pun intended). Enjoy, Yoni at Waves Audio [See free plugin terms & conditions](. [Waves Audio]( [Facebook]( [Twitter]( [Instargam]( [Youtube]( [Linkedin]( --------------------------------------------------------------- Waves Music Maker Access: Subscribe to the world's most popular plugins [GET 14 DAYS FREE]( Earn credit toward Waves purchases [REFER A FRIEND & GET REWARDS]( Offers valid for a limited time only. Also available from all [authorized Waves dealers](. Waves reserves the right to stop these offers at any time. Offers are not retroactive and apply only to the products specified. To ensure delivery of future mailings, please add news@emails.waves-audio.com to your contacts or safe senders list. [Update your email preferences]( | [Unsubscribe](. Please do not reply to this email, as this mailbox will not accept incoming mail. For customer service and sales, please [contact us by email](. Copyright© 2022 Waves Audio Ltd. All rights reserved. ------=_Part_61667398_759800808.1666447589879--

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