YNAB is one of many paid apps that promise to take the dread of budgeting.
You need a budget. But do you need to pay for it? Thereâs never a bad time to think about budgeting your money, but one could argue that the week of [a stock market meltdown]( and [renewed anxiety of a recession]( is the best time. Thatâs where we are this week. So letâs talk about budgeting. A few months ago, I stumbled across an app called YNAB. The name stands for You Need a Budget, and [itâs fiercely popular]( with a certain set of personal finance enthusiasts on Reddit. With over 190,000 members, [the YNAB subreddit]( is in the top 1 percent of popular subreddits â itâs [about as popular, for example, as the surfing subreddit](. Itâs not just Reddit, either. YNAB has 581,000 followers [on TikTok](, 208,000 followers [on Instagram](, and 141,000 subscribers [on YouTube](. This is all for a budgeting app, mind you. So I downloaded YNAB with high hopes. It took quite a while to get through the complicated setup, which involved linking my bank accounts to it, and start allocating sums of money for absolutely every expense in my life, from rent to diapers. Then I realized that, after a 34-day free trial, the app costs money. Starting August 1, YNAB even raised its prices from $99 a year to $109 a year. Many of those hundreds of thousands of personal finance enthusiasts [are not happy about this change](, by the way. Some said they were going back to Excel, which is what I have been doing for years. Still, thatâs a lot of people who are excited about personal finance. âWhat a great place to be,â Scott Ward, senior vice president and wealth advisor for Compound Planning, told me. âWeâve gone from an environment where people were reticent to really even think about budgeting, to using spreadsheets, and now wanting to have an active interest in seeing their money work for them on a daily basis.â The concept of connecting your bank account to an app that will tell you how much you should spend and save has actually been around for a couple of decades. It went mainstream in the late aughts with the rise in popularity of Mint, a free budgeting website and app that was [shut down earlier this year]( by its new owner Credit Karma. And when Mint shut down in March, millions of users scrambled to find a good replacement. Even though YNAB isnât free, itâs [one of several apps]( that are filling that void. All of them can track your spending, automate your savings, and generally make you feel better about your financial health. Most of them cost money, while you can make a spreadsheet in Google Drive for free. Budgeting is inevitably a very personal thing. If you donât have one at all, however, the best budget for you is any budget at all. Inflation has slowed but is not gone. The economy is feeling [a little shaky]( right now, although it [technically remains quite strong](. And like I said before, thereâs never a bad time to pay attention to your money. So, you need a budget. Behind many of these apps is usually a budgeting philosophy thatâs been around for over 50 years. Itâs [called zero-based budgeting](. Developed [by Peter Pyhrr]( when he was a young accountant at Texas Instruments in the early 1970s, this method directs you to start your budget from scratch, or âzero base,â every month and assign a purpose to every dollar you must spend in your budget. That means accounting for recurring costs like rent and bills as well as essentials like housing and groceries. It also leaves room to budget for longer-term goals like savings and paying off debt. The system is also designed to be dynamic since not every month of the year is the same. If youâve heard of [the âenvelope system,â]( when you set aside cash for each expense at the start of the month, this is the same idea. Other systems include [the 50/30/20 rule](, which was popularized by the progressive Massachusetts Senator Elizabeth Warren, and [the âpay yourself firstâ method](, which focuses on building a retirement or emergency fund. My own budgeting spreadsheet ended up being based on the zero-base budgeting strategy, although I didnât even know what that strategy was when I built it for myself a few years ago. The method is just that intuitive. YNAB started out as a spreadsheet, too. In 2004, an accounting grad student named Jesse Mecham [built the first version of the spreadsheet]( to track his familyâs finances and, with the help of a developer, built a desktop app a couple years later, before launching the first YNAB mobile app in 2015. Mecham pushed these four rules from the start: give every dollar a job, embrace true expenses, roll with the punches, and age your money. The first three are fairly self-explanatory. The last one about aging your money, however, is designed to help you break out of the pay-check-to-pay-check lifestyle and delay the time when you receive your money to when you actually spend it. In other words, the longer you hold onto your money and avoid spending like itâs an emergency, the more likely you are to make smarter decisions. Keeping more money around will also give you a bit of a cushion. âI want people to take the fear out of the money conversation,â YNAB CEO Todd Curtis said in an interview. âWe all spend, and imagine if you could do it confidently. Imagine if you could do it without second-guessing. Imagine if you could talk about it with your partner without real dread about walking into that conversation.â Over the years, people [have become obsessed with this system](. But YNAB [isnât the only app]( pushing the zero-based budgeting approach. [Monarch Money is a popular option]( that automatically categorizes your spending, tracks your investments, and gives family members access to the budget. It also costs $100 a year. [PocketGuard is a beginner-friendly app]( that offers some zero-based budgeting features. Thereâs a free tier with limited functionality or a premium version for $75 a year. [Copilot uses artificial intelligence]( to categorize expenses and creates adaptive budgets for you. So itâs kind of like a robotic zero-based budgeting system and costs $95 a year. If youâre not convinced the zero-based budgeting method is for you, there are a variety of different approaches represented in these recommendations for more budget apps [here](, [here](, and [here](. But you donât want to pay for a budget. Now what? It costs money to manage your money with the help of a good app. That comes with some benefits. Youâre paying for something thatâs easier to use than a free Google Drive spreadsheet, and youâre paying for the convenience of having your bank accounts, including all of your transactions, synced with the app instead of needing to manually add every expense yourself. Youâre also paying for security, so that hackers donât get their hands on your financial info. By the way, if you use a free budgeting tool, thereâs a chance the company making it [is selling your data to data brokers](. (Hereâs [a great rundown]( of how privacy and security work in these apps, and what to look out for.) But sometimes the most compelling free option out there is the trusty spreadsheet. After all, if one of the leading budgeting apps started out as a spreadsheet, why not get back to basics? If you DIY your budget, the bonus is a system thatâs better tailored to your needs than even the best and priciest apps could ever be. The drawback is that it can become a huge time suck. Trust me. Iâve resorted to tracking everything on a Google Drive spreadsheet of my own making, and itâs practically turned into a hobby. My spreadsheet isnât particularly complicated, but itâs highly customized to my particular situation. When my wife and I got married and combined finances, it got a big overhaul, and that happened once again when we had a baby. But along the way, Iâm paying close attention on a weekly if not daily basis. Itâs almost like a problem that I can never solve, but the process of simply trying â adding transactions here, reallocating funds there â calms me down. The time I spend in my clunky spreadsheet relieves some of my anxiety about family finances. Itâs still time Iâm not doing other things. âThe main downside to most budgeting and money management spreadsheets is that they do not automatically import transactions from bank accounts,â Jon Wittwer, founder of [Vertex42](, which offers a wide range of free spreadsheet templates. âImporting transactions is the number one reason why I still use an app for my own finances.â Wittwer added that he still uses a combination of apps and spreadsheets to manage his business. Youâre also not entirely alone if you do decide to create your own system. Much like its budgeting app counterpart, [the budgeting spreadsheet community is active]( and always coming up [with innovations]( on this tried and tested way of tracking your expenses. Completely free options do exist, and theyâre so ubiquitous, that the only real challenge is finding one that fits your needs. [Google]( and [Microsoft]( have their own libraries of free budget spreadsheets that are very simple but customizable. Iâve also used the [free Excel templates from Vertex42]( and would recommend them for their sophistication and price of $0. Like I said before, though, budgeting is such a highly personal endeavor. Spreadsheets can be a solitary affair, where you might not know who to ask if youâre looking for a better way to do something. Apps are great, as long as youâre willing to pay a fee, and they can offer some community. Curtis, the YNAB CEO, told me, âWith YNAB, you can turn around to that community and say, âHey, this just happened to me. Iâm at this moment. What can I do?â And youâve got millions of people there who can help you with that question, because theyâve been there before you.â âAdam Clark Estes, senior technology correspondent AFP via Getty Images [Why two astronauts are stuck in space]( The Starliner test mission is just one of Boeingâs many woes. [Still from Googleâs Dear Sydney ad]( Google [Those Olympic AI ads feel bad for a reason]( Itâs not just Googleâs âDear Sydneyâ commercial that feels soulless and strange. [Intel was once a Silicon Valley leader. How did it fall so far?]( The semiconductor manufacturer announced huge job cuts and a dividend pause after losing out on AI.
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