🙋‍♂️ Buyer Personas: How Well Do You Know Your Customer?

--RELATED-34e8bbfca618fe3b9a3cdc343a222ecdd0dfe88c14214497d63b804fddb7 Content-Type: multipart/alternative; boundary="ALTERNATIVE-7b4f09229531a90915fc6ce63e2f35a153342d06fc56deffc852705da" --ALTERNATIVE-7b4f09229531a90915fc6ce63e2f35a153342d06fc56deffc852705da Content-Disposition: inline Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset=utf-8 =20 = div> All graphics made with Visme= iv> Hey there, = div> If you=E2=80=98ve noticed that your CTAs, emails or marketing camp= aigns have been missing the mark, maybe it=E2=80=99s time to reconsider if = you really know and understand your buyers.=C2=A0 Which prompts the question, when was the last time you made or updated = your buyer persona?=C2=A0 A buyer persona is = often taken for granted because most make the assumption that they know exa= ctly who their buyers are=E2=80=94leaving room for trial and error. Let=E2= =80=99s change that. Here=E2=80=99s a quick guide on creating an effective = buyer persona to maximize your next marketing campaign.=C2=A0 = div> = > = iv> = = v> = div> Let Data = Do the Talking=C2=A0 = iv> = iv> = = = > Nothing speaks louder than data; it=E2=80=99s impartial an= d tells a story about your buyer in more ways than one. Start by:=C2=A0= v> - Analyzing your ex= isting customer base: If you already have a customer base, it's = always better to start from them. Communicate with them through social medi= a, email and phone. If you have a database of information about how custome= rs use your services, start by analyzing their behavior and spotting patter= ns. Tip: use a data enrichment tool to help you find out more publicly avai= lable information about your users.=C2=A0 - Analyzing competitors: If you are = just starting and have no customer base, you can start with your competitor= 's customer base. Track them on social media and review platforms. = - Conducting m= arket research: Conduct market research on your industry to find uni= que information about people who can benefit from your product or service, = even if they are not your customers yet. = > = v> = div> = = = Narrow Down the Details = > = > = iv> = div> = > = = > = = v> Once you=E2=80=99ve reviewed the data, it=E2=80=99s time to narrow down = the details of your findings and outline your buyer persona.=C2=A0 You may realize you might have multiple buyer personas, or a persona= you=E2=80=99ve never noticed might be your top buyer.=C2=A0 Create a bu= yer persona outline that includes the following:=C2=A0 - Demographic information: = n>This includes basic information about your ideal customer's age, gend= er, income level, education and occupation. = - Job title and responsibilities: = Identify your ideal customer's job title, as well as their responsibili= ties and challenges related to their work. - Goals and challenges: Understand = your ideal customer's goals and challenges, both personal and professio= nal, that relate to your product or service. - Values and beliefs: Consider yo= ur ideal customer's values and beliefs, as well as their attitudes towa= rds your industry or product. - Decision-making criteria: Understand the facto= rs influencing your ideal customer's decision-making process, such as p= rice, quality, and convenience. - Communication preferences: Identify how you= r ideal customer prefers to communicate, such as by email, phone, or in-per= son meetings. - Buying behavior: Understand the purchasing habits and behavior= s of your ideal customer, such as the buying cycle, preferred purchasing ch= annels, and factors that influence their decision to make a purchase. = = iv> = = = div> = = v> = iv> Include You= r Team=C2=A0 = iv> = = > = div> Don=E2= =80=99t forget to include your team in the process. After all, they=E2=80= =99re going to use it as well. Building a buyer persona is a collaborati= ve process between marketing, sales, and leadership.=C2=A0 You don=E2=80=99t want to have too many chefs in the kitchen, so aim onl= y to share your buyer person with key members to ensure your buyer persona = isn=E2=80=99t built in a silo. For example, you can include = your chief marketing officer, an account executive, a sales manager, custom= er success and a content strategist so they can add their valuable insights= . Once you=E2=80=99ve all agreed on what=E2=80=99s been made. It=E2=80=99s = time to finalize your buyer persona.=C2=A0 = iv> = > = iv> = = v> = div> = The Next Step = = = v> = > = div> = = v> = iv> Take advantage of Visme's library of buyer persona templates = >to help you create more targeted marketing strategies and campaigns.=C2=A0= Each template is customizable, professionally designed and = covers a wide range of buyer personas, from Fitness Enthusiast Customer Per= sona to a=C2=A0 Software Developer Customer Persona and so much more. = = iv> [View b= uyer persona templates in Visme](3D"). = div> [Create with Visme= div> = >Victoria, Content Manager [www.visme.co=](3D" Create anything. Make it beautiful.=C2=A0 = You are receiving this email because you have a Visme Account o= r subscribed to our newsletter. 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