🤔 "weird" market but he's still spending $1M+ per month?

re: the random winning ads you discover when you start exploring "category view" in VidTao 2.0...                                                                                                                                                                                                                                                                                                                                                                                                                 September 06, 2023 | [Read Online]( Check out this view from inside VidTao 2.0’s “Ad Category Rankings” view, showing a Direct Marketing offer spending over $1.1M per month right now on YouTube👇 Any guesses what market this is in? Here’s a hint: it’s NOT in any of the typical mega-scale Direct Response markets like: ❌ MMO ❌ Investing ❌ Health & Fitness ❌ Gadgets ❌ Beauty 🤔So what is the market, and what are the ads & offer that are doing so well right now? We’ll dive into all of that in this email, but first a quick time-sensitive announcement: ~ THURSDAY - Free Live YouTube Ads Training + VidTao 2.0 Walk-Thru ~ Join the VidTao team LIVE this Thursday September 7 at 2pm US Eastern to: ✋ Get your biggest YouTube ad questions answered, LIVE... 🔎 PLUS get a sneak peek at our brand new VidTao 2.0 software… Come chat with the VidTao team LIVE this Thursday at 2pm US Eastern Time. We'll talk about what's working and what's not working now on YouTube and other video ad platforms. PLUS VidTao Co-Founder Brat Vukovich and the team will show off the new stuff we're adding to VidTao 2.0 for all VidTao Premium members. We'll dive deep into the “Category Breakdown” view we’ll share today + the "Affiliate Network Dashboard" we talked about yesterday… Sign up for this free Q&A & Training call here: 👉 [( (And if you have questions you want us to cover? Just hit REPLY to let us know & we'll do our best to cover it on the call) Ok now let’s dive into today’s content… 👇 How to Uncover “Hidden Winners” with VidTao 2.0’s Category Rankings Feature Go log into VidTao 2.0 and select “Rankings” and you’re going to discover some VERY cool stuff that your competitors probably haven’t seen yet: You can type in & search or simply scroll & browse literally HUNDREDS of ad categories: Btw - in case you still haven’t checked out VidTao 2.0? Here’s how to get access: 🔐 How to Access VidTao 2.0 Already a VidTao Premium Member? As a VidTao Premium Member you have full access to current VidTao 2.0 features, just go here & login with your existing info: []( Not yet a VidTao Premium member? Go here to sign up & save before price increases: 👉 [( …Which all takes us to our “mystery” market & YouTube ad finds today: Because many VidTao 2.0 users have been having fun searching the database and finding previously undiscovered ads & offers that are crushing it. Here’s what one of our VidTao Private Discord Channel Members found: Btw - If you’re not yet inside VidTao’s Private Discord Chat with the rest of us? It’s included free for all VidTao Premium Yearly members. [Go here to get VidTao Discord Channel access]( when you claim your VidTao Premium yearly membership. Here is a peek at what you’ll get: - Lock in 31% SAVINGS versus the standard VidTao Premium Monthly Rate… - Ask our team & other top advertisers & get answers to your most burning questions on media buying, tracking and creatives inside the private Discord chat… - Get early access to new features on VidTao 2.0 & all 100+ trainings)… - NETWORK with other high-level marketers spending $1M+/month… - …And much more. Now let’s take a closer look at this slightly unusual market & the ads that are spending over $1M/mo… - Sponsored - Inceptly: the performance video ad team behind $950M+ in direct response revenue Inceptly High-Performance YouTube Advertising Agency Inceptly builds YouTube ad creatives & manages over 5M USD/month in YouTube ad spend for companies like ClickFunnels, Descript, MindValley, Advanced Bionaturals, Organifi, and many more. [Find out more at inceptly.com]( Are you spending over $1k/day on ads and looking to scale your business with YouTube ads? Schedule your free YouTube ad brainstorming call here: [👉]([inceptly.com/call]( Our $1M+/month Market: Music Education? So back to that “non-typical” market for today’s “mystery” offer… Ever seen this CLASSIC direct response ad, written in 1926 by Direct Response Legend John Caples? [Check a fantastic breakdown of the ad here]( John Caples was a rookie copywriter assigned to sell home study piano courses for the US School of Music. The ad he created generated MASSIVE sales and became an often-imitated Direct Response Classic. The ad’s “They Laughed… But then…” framework from Direct Response copywriting legend John Caples has been ripped off, emulated, and mimicked across so many different markets. [Here]( and [here]( you can find a couple great breakdowns of why the ad worked so well. Let’s fast forward to our “Mystery” advertiser from VidTao 2.0… Because whether it’s 1926 or 2023, people STILL want to learn to play music at home, in a few spare minutes per day. Which is why it’s no surprise that there’s something like Stephen Ridley’s insanely successful Music Education continuing to crush it: That’s over $1.2 million USD spent in the past 30 days! Let’s take a look inside VidTao 2.0 at his top ads right now: Landing Page All of these ads go to a variation of this webinar landing page, where he sells a $1500 product: [( Now let’s take a closer look at the ads and why they’re working so well. Ad #1 - Play 100 Songs with Just 4 Chords Past 30 Day Adspend: $903k+ Link: [( Ad #1 Analysis: - Hook: "If you have an hour this week you can learn 100 songs on the piano by learning just four chords" - Hook Analysis: The hook clearly states the main benefit (learn 100 songs quickly with just 4 chords) and grabs attention by promising such a bold result. - First 10 seconds: Demonstrates playing simple chords over popular songs. Lets the viewer hear the result promised in the hook. - Ad Format: Demonstrates playing simple chords to instantly play popular songs. Uses music and entertainment to capture attention. - Structure: Introduces the problem of learning piano being difficult. Provides solution of learning just 4 chords. Invites to free masterclass. - Persuasion elements used: Uses scarcity ("last time you may see this"), simplicity ("just 4 chords"), and aspiration ("play 100 songs") to persuade. Ad #2 - Dramatic Transformation Past 30 Day Adspend: $802k+ Link: [( Ad #2 Analysis: - Hook: Dramatic before and after visuals showing progress over 1 year. - Hook Analysis: The visual transformation captures attention and interest to stay watching. Demonstrates the main benefit quickly. - First 10 seconds: Shows the full dramatic visual transformation, acting as an extended hook. - Format: Shows dramatic before and after visuals over 1 year. Uses inspirational music. - Structure: Leads with a demonstration of amazing piano skill transformation. Introduces instructor credentials. Explains new fast method. Invites to free masterclass. - Persuasion: Uses social proof ("200,000 learned"), simplicity ("easier, faster"), and aspiration ("start playing in days") to persuade. Ad #3 - Problem / Misconcpetion Past 30 Day Adspend: $67k+ Link: [( Ad #3 Analysis: - Hook: "People think learning piano takes a really long time but that's false. Here's how long it really takes with this new method." - Hook Analysis: Creates intrigue and interest by challenging expectations and implying a better way. - First 10 seconds: Demonstrates playing at different levels, acting as proof of the hook's claim. - Format: Demonstrates playing at different experience levels. Uses uplifting music. - Structure: Introduces problem of piano taking a long time to learn. Explains fast new method. Invites to free masterclass. - Persuasion: Uses scarcity ("last time you may see this"), simplicity ("level 0 to 10 fast"), and aspiration ("play in 21 days") to persuade. Key Takeaways: - Ad #1 uses entertainment, Ad #2 uses inspirational transformation, Ad #3 demonstrates progress. - Ad #1 focuses on playing songs quickly, Ad #2 on faster method, Ad #3 on leveling up quickly. - All use scarcity, simplicity and aspiration but in different ways. - Hooks: the hooks are effective because they: - make a bold promise… - demonstrate it quickly… - and use the first 10 seconds to elaborate on the hook. Go ahead and try out some of these elements in your own ads and let us know how it goes! Have a great week and see you on [Thursday’s LIVE YouTube ads Q&A call]( The VidTao Team PS: How do you access VidTao 2.0? ☝️If you have a VidTao Premium account already? Go to [next.vidtao.com]( to log in to VidTao 2.0 and try it out. 🙅 …And if you don’t yet have a VidTao Premium account? Current VidTao Premium members will be “grandfathered in” on the current pricing tier for VidTao 2.0… …But once we fully launch VidTao 2.0 at the end of the month? We’ll be raising the price (as you can imagine we’ve invested A LOT to upgrade the software and continue to add a bunch more amazing features we’ll be walking through over the next few days) Go here to lock in current pricing & claim your VidTao Premium membership with VidTao 2.0 access: 👉 [( [VidTao.com]( is brought to you by [Inceptly.com]( - High Performance YouTube Ad Creative & Media Buying Agency Managing $5M/month+ in YouTube Ad Traffic Are you are spending over $1k/day on paid traffic and want to scale with YouTube ads? Schedule your free YouTube ad brainstorming call here: [inceptly.com/call]( [tw]( [ig]( [yt]( [in]( Update your email preferences or unsubscribe [here]( © VidTao 2407 Ward Road Sacramento, California 95827, United States