A decision that cost me $90,000.

Why I switched back to Lifetime Access for my program. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌    "I learned from this experience that I've operated by making decisions based on worst case scenarios, and this ultimately robbed our best clients from the best possible experience. As I scaled and as I grew, inevitably my exposure to "bad apple" experiences grew too - and this completely soured my view on how to do business and how to create positive client experiences. So as a way to protect myself and my company from these negative experiences, we would create rules, automations, and systems to make sure they would never happen again. For example: Client breaking a boundary? OK - time to remove this type of access for everyone! Clients asking too many questions on a call? OK - only 1 question per client on a call moving forward. Client causing drama in our customer support lines? OK - time to change an entire policy. But what I realize now is that in the pursuit of scaling a business, and in the pursuit of protecting myself from "bad apples"... I basically took my own soul out from my program and took my own soul out from the company. There was no "Vanessa" anymore." {NAME}, this week's CEO newsletter has got a mind of it's own. Initially, my vision was to write an email that would outline my learning lessons when I made the decision last month to switch my paid program from 12 months access to lifetime access. But as I wrote this week's email, it unintentionally ended up being a full blown dissertation on my journey of scaling up my paid program from $0 to $6,000,000 instead - including the decision of switching back to lifetime access. After writing pages on pages in a Google Doc, this is when I realized that an email alone would not be able to contain the 3 years of learning lessons I've collected from scaling a program, making mistakes, and ultimately finding myself and my purpose again. What you read at the top of this email, is a small sample of[the blog post.]( For context, I'm someone who has experimented with a lot of things within my program: I went from Lifetime Access, to 12 months access, and now back to Lifetime access again. This [blog post]( explains why, but it also goes beyond that. In the blog post, I share: - The evolution of my paid program between 2019 - 2022 - What initially made me switch to making my program 12 month access only - Problems and realizations that occurred that made me switch BACK to lifetime access - Objective pros and cons of Limited Time vs. Lifetime - How we communicated these changes to our clients - My top 5 learning lessons from this experience ... and so much more. That said, if you are a creator or entrepreneur who is struggling to find a business model that works for you, and is also struggling to build a business that feels aligned to your values. [This post]( is definitely worth reading. I spent nearly 12 hours outlining my journey and openly sharing the mistakes and lessons, so if you found value in the blog post and actually read it until the end, feel free to let me know by shooting me a DM or tagging me in your Instagram stories ([@vanessalau.co](. {NAME}, I am really looking forward to hearing your thoughts on this piece. I hope you enjoy reading it as much as I enjoyed writing it. As always, I'm grateful for you, Vanessa, your Content Creator to CEO Mentor. [Click here]( if you do not want to receive further emails about the 'Confessions of a Content Creator to CEO' newsletter  Sent to: {EMAIL} [Unsubscribe]( Vanessa Lau International Inc., PO BOX 27371 Garden City PO, Richmond, British Columbia V6Y0E9, Canada