The secret is out. 😶

Cats 🐱 & dogs 🐶 can live together ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Hey folks, So - we did it. Our [first ever live event in London]( is now history - I don't wanna sound corny, but I never expected to have so much fun, meet so many cool product people, and hear [the most hilarious talk EVER (do check this presentation out here!) about what Product Management is *really* like]( by the one & only one Knight in Product (aka Jason Knight - all puns intended 😉)  If you missed it - here's a recap: Jason Knight gave a talk on the vicissitudes of Product Management that left us all in stitches 🥲 [Image] I can't adlib the presentation as well as Jason did, so just [grab his Power Point - it's full of hilarious video skits on Product Management, based on famous movie scenes.]( Think a mashup of Pulp Fiction and Monty Python. I can't even.  On a more serious note - Yaakov Carno explained what's the deal with [being Product-Led *AND* Sales-Led at the same timeÂ]( [Image]You know - PLG is essentially your automated sales enablement. [Image][Image] And finally, I was kinda talking about the same. [Image] Although my presentation was called "[how to lose users and alienate your customers](" - I was really talking about how being product led is a must regardless of what your sales process looks like. Jason Lemkin said the same thing today: "Nobody wants to talk to Customer Success." Don't let being "sales-led" be your excuse for not having a great, frictionless signup process, not having a great self-serve support (e.g. an interactive resource center, or reactive tooltips that will gently point the user to certain features they need to achieve their goals - because you've run an onboarding survey and know what their goals are, right? 😉) inside your product, or slapping an 11-step product tour instead of an interactive walkthrough tailored to your users' needs: [Image] Check out [my slides here.Â]( Last but not least - I wanted to thank you all 🥹 The best tech will fail you. The best people will not. Here's one to YOU (now I'm getting *really* corny!) [Image] [👉 See more event photos here.Â]( I was just passing by a group of people when I heard “Userpilot”. Because I already dropped my last name and go by “Emilia from Userpilot”, I immediately stopped in my tracks and asked “did I hear you say ‘Userpilot’?!” - Yes, we are using Userpilot and we're just talking about how we need to use you more. I’ve stopped another guy and began handing him my book. He looked it up and down and said: - “I’ve used you. We recommend Userpilot to our clients.” [Image] It certainly wasn’t the case when I went to my first SaaStr in 2019 and bumped into the then-Head-of-Growth at Userpilot, who pitched me and invited me to jump on board a few months later. Hearing so many people are familiar with your brand and what’s more - hearing they love it - is what every marketer lives for. It’s the biggest reward for all the pain and frustrations and all the relentless, boring and hard work that goes into marketing (I’m not going to sugar-coat it - a lot of it *sucks*. I don’t always *love* my job. You’ll often find me cursing at my laptop, when another thing that was supposed to take 10 minutes is already taking 2 hours because SOMETHING DOESN’T WORK.) [Image] But you keep going because you’re after something much bigger than a paycheck here. Building that kind of brand awareness and affinity takes YEARS. For 99% of companies out there, there are no shortcuts, and no growth hacks. We all look up to the overnight success stories that hit the headlines and #SaaStr’s main stages. But the expectation that it will be you is a slippery slope to failure. There’s a much safer (but harder) route - it’s called the grind. [Image] Building a product, brand and customer love is like carving a hard rock, and takes a bunch of crazy people who will go above and beyond. It’s not in our Head of Content’s job description to cut cheese for our customers’ cheeseboards. Our Head of Sales wasn’t hired to build makeshift projector screens (and thanks goodness for Nic ;p). Our Head of Growth didn’t exactly dream about becoming a human clicker when that little piece of hardware refused to cooperate on our live event. But they all did what had to be done. They all do it every day. That’s why our customers love us - because they always know that even if something doesn’t work, there will be a real human willing to solve their problems. [Image] Yesterday we celebrated you guys - our customers, prospects, friends, and just anyone who really cares about product experience. Here’s to many more Product Rantz to come. [Image] And you can [grab your copy on Amazon of course!Â]( Meanwhile, see you all next week! [Image] Emilia Korczynska, Head of Marketing at Userpilot I'm a marketing manager obsessed with product growth. Wanna talk? Simply respond to this email! To make sure you keep getting these emails, please add emilia@userpilot.co to your address book or whitelist us. Want out of the loop? Don't remember you subscribed at all? We get it. We sometimes don't remember how we got to our office today let alone how we subscribed to this or that email. Sometimes people also get offended by our strong opinions on all matters product, SaaS and UX, but you know what? We won't stop sharing them - and what we believe is the best product practices and the future of SaaS. Anyway, if you ever want to come back you'll know where to find us. Until then! [Unsubscribe](. Our postal address: 1887 Whitney Mesa Dr #9995 Henderson, Nevada 89014 United States