[Free Digital Event] Content and Marketing Trends for 2024

mlns='> Learn what's ahead for AI, SEO, visual storytelling, customer expectations, ROI, and more. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute](  [RSVP Today!]( Beginning at 1 PM ET/10 AM PT Daily It’s that time of year. Planning season. With 2024 just weeks away, are you ready to tackle your content marketing strategy for the new year? Join us on December 6 and 7 for our FREE digital event, Content and Marketing Trends for 2024. You’ll learn what’s in, what’s next, what’s working – and how to leverage these new approaches to advance your strategy. Not only will you be inspired, but you’ll also walk away with practical examples and advice to help boost results as you move into 2024.  AI and SEO: Preparing Your 2024 Strategy: It's no secret that things are rapidly changing in the SEO and search landscape with the rise of generative AI. Many of us are curious if SEO will remain relevant, and whether AI-generated search results will take over top rankings. This session will share best practices for enhancing organic search results, the risks and limits of AI, and how it will impact your SEO strategy moving forward. Zack Kadish, Manager, Customer Success, Conductor  Zero-Click Content in the Modern Marketing Age: Gone are the days when all you had to do was find high-volume keywords and create good-enough content to rank for them. Your content doesn't need to just fulfill a search query. It needs to win the hearts and minds of your fan base. Learn the why and what of zero-click content, the framework for creating it, and how to win the loyalty of your audience. Amanda Natividad, VP of Marketing, SparkToro  The Power of Incrementalism: We’ve reached a point where disappointment is common in web projects. We set up unrealistic expectations and timeframes and concentrate purely on big launches and redesigns. But effective ROI lies in incrementalism — small changes, made over time. Join us to learn how small human, managerial, and technological changes can create a big impact. Deane Barker, Global Director of Content Management, Optimizely  Beyond Influence: In a world of social chatter, you can't rely on influencer clout. Audiences need stories that connect and involve them. Welcome to User-Generated Content 2.0. Learn to navigate from the spark of an idea to the full-blown campaign that captivates and converts. Deirdre Mahon, VP of Marketing and Tom Christmann, Executive Creative Director, Catch+Release  Evidence-based SEO Strategies for 2024: SEO and SEO "best practices" have changed. Constant algorithm updates and intense competition for organic traffic demand a new approach. Join Dale Bertrand as he shares the findings from his recent survey of SEO tactics based on experimentation within 50+ large SEO campaigns. You'll learn what tactics are working today and walk away with a modern set of evidence-based SEO strategies as you head into the new year. Dale Bertrand, Content and SEO Strategist, Fire&Spark  Registration is easy. Click the Register Now button, check the days you want to attend, and provide your registration details. You’ll be sent a confirmation for each day you register for, along with a few reminders. Can't attend live? Register today for access to the on-demand recordings for 90 days. [REGISTER NOW!]( SPONSORED BY:  To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]