The Hard Truth About Content Approval

mlns='> Is content marketing is too important to leave to the marketing department? [View Message in Browser]( / [Add Us to Safe Sender List]( Weekly News 4.8.22 Connect With CMI [A 4-Step Customer Journey Map Process for Better Content Results [Template]]( Customer journey maps let you tap into a content marketing superpower – the ability to lead your audience to the information they need and the actions that benefit your business. This streamlined process keeps you focused on the details that matter most. [Read more]( By Jodi Harris More of the week's best stuff: - [Ownable Conversations: How To Create Content That Leads Niche Discussions]( by Lieu Pham - [If You Want To Create Exceptional Content, Limit Your Options]( by Ann Gynn - [How To Manage Leaders Out of Your Content Approval Process [Rose-Colored Glasses]]( by Robert Rose - [5 Steps To Find Your Brand Voice]( by Erika Heald  Tell the Truth About You Content Approval Process – or Live With It In a healthy system, managing up is about developing an approach to creating deeper trust with your supervisor. Remember, trust is a “confident relationship to the unknown,” as Rachel Botsman, a renowned expert on the topic,defines it. I think managing up involves helping your leaders navigate the risk of uncertainty. That means when you believe they’re wrong, you tell them so. Instead of managing up, though, many content teams simply “manage around.” They change strategies, goals, processes, and projects to manage around the idiosyncrasies of a particular boss. There are only two ways to solve the challenge of managing around the boss. You can accept it, or you can confront it. I explain how to make either approach work in this week's Rose-Colored Glasses. Do you have colleagues or friends who would benefit from Robert's weekly updates? If so, please invite them to [subscribe]( here.   Sponsored Content The State of Content Marketing 2022 Global Report Looking to grow your business with content? Explore the ultimate blueprint for content marketing success: The State of Content Marketing 2022 Global Report by Semrush. 500K articles analyzed. 1,500 marketers surveyed. 9 industry experts surveyed. [Download your free copy now! »](  Sponsored Content Industry Report: State of Content Creation 2022 Contentoo has grouped experts' thoughts, insights, and experience on content creation, discussing interactive content, video content, personalized content, collaborative content, and un-gating content. Read the full industry report now. [Download the full report today! »](   Content Marketing Job Listings Currently on a job search? Thinking about switching gears with your career? Please check out our job listings below. Available positions: - [Director Digital Marketing]( Remote – Integra LifeSciences – [Learn More]( - [Senior Content Marketing Manager]( Blueprint Test Prep – Remote/Work from Home – [Learn More]( - Content Marketing Project Manager, Masthead Media – New York or Remote – [Learn More]( Interested in posting a job here? Please see our [CMI Careers page]( for more info.  More from CMI Content Marketing Awards | Early Bird Deadline is this Sunday, April 10! The past year has pushed us all to be more innovative, create exceptional experiences for customers, and use content to drive growth for our organizations. You and your team deserve to be celebrated for your hard work and accomplishments – and there’s no better industry recognition than the CMI Content Marketing Awards. Submit your application by Sunday to take advantage of the lowest entry rates. [Apply Now »](   ContentTECH Summit | Spring Flash Sale With a program packed with solutions to use technology more effectively and optimize your content strategy, attending ContentTECH Summit will truly have an impact on your business. You’ll return home with new ideas to create higher-value customer experiences and drive demonstrable growth. Watch this video for more reasons to attend, and then make plans to join us May 31 – June 2 in San Diego! Save $300 when you sign up during our spring flash sale - just register by Friday, April 22 and enter promo code SPRING2ACTION. [Watch Video »]( [Register and Save »](   [Content Strategy Resources]( Events [Content Marketing World]( [ContentTECH Summit]( [Content Marketing Awards]( Resources [Research]( [White Paper/eBook Library]( [Content VIPs]( [CMI Business Directory]( Education [Content Marketing University]( [Chief Content Officer]( [Webinars]( [Job Listings]( Interested in advertising with CMI? [Learn more.]( To stop receiving future Content Marketing Institute update emails, please respond [here](. Copyright © 2022 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]