September Newsletter: Tools to Supercharge Your Q4 Planning

Dear Tubular Community, It’s been an exciting Q3, hasn’t it? We’ve seen box offices return from the grave, Olympics ratings that defied expectations, and YouTube #Shorts are making power moves. As we look forward to Q4, we want to share our September resources that will support you in finishing out this year strong. Stay on the Pulse: Our team of trend-trackers + data gurus pulled only the most significant insights that will launch your social video game into the next stratosphere. 1. [Celebrating National Hispanic Heritage Month]( ​​​​​ ​​​​​​Learn how the Latinx community is growing on social video (nearly 16B views per month) and how your company can be a part of the conversation. ​​​​​ 2. [When TikTok Trends Digs Into Your Cultural Archives]( Learn how an old ad jingle was scooped up by today’s creator culture, and how your company can leverage this tactic. 3. [How to Unlock Gen Z on Social Video - Webinar]( Our Head of Content and Product Marketing, Kate Ginsburg, spoke at a media thought leadership event, AUDIENCExSCIENCE, and presented the most significant insights for Gen Z and social video. Find out what industry insiders were talking about. Product Updates: Did You Know? Trust is the measurement we care about most. ​​​​​​Did you know that Tubular is the only company that is a member of the [YouTube Measurement Program]( and a [Facebook Measurement Partner]( Data accuracy is paramount to everything we do. Without trust, we would cease to exist. These certifications ensure that we have been vetted as a trustworthy data source and adhere to their platform policies. ​​​​​​ Last month, we shared it was the one year anniversary of Tubular Audience Ratings™. This month we want to share five ways Tubular Audience Ratings™ gives you the advantage: → Plan your social video campaigns with unprecedented accuracy. Audience Ratings de-duplicates viewers to help companies avoid double-counting their viewers who watch on YouTube & Facebook. → Ensure you only pay for who you reach. Knowing subscriber counts is great, but seeing unique monthly viewership is better. Audience Ratings lets you make decisions based on who’s really watching. → Report on quality engagement with your content. Audience Ratings helps brands focus on their most engaged viewers by measuring the number of 30 second (or longer) views and minutes watched. → Optimize your social video media plans for reach and frequency. Savvy media planners rely on Audience Ratings to drive GRPs through high reach and frequent viewing. → Understand your audience growth by age, gender, and geography. Audience Ratings helps media companies make data-backed decisions by shedding light on which demographic segments have the biggest growth. Want to learn more about using Audience Ratings to drive your social video strategy? [Drop us a line](. Industry Links This Month • Ad Age: [The Spanish-Language Video Boom, and How Brands Measure Up To Influencers: Datacenter Weekly]( • AdWeek: [Brands Are Scrambling to Get Onto Roblox. Is It Worth It?]( • Next TV: [Sling TV Launches Barstool Sports Channel]( • Broadcasting+Cable: [NBC’s Olympics Won Gold in Social Video Despite Disappointing Ratings]( • MediaKix: [9 YOUTUBE SHORTS STATISTICS THAT ARE SHAPING THE FUTURE OF YOUTUBE]( Thanks for tuning into our monthly recap. As always, our goal is to help achieve insights worth celebrating. Wishing you the best Q4! Your Team, The Tubular Team Tubular operates at the scale and speed of social video. 9 of the top 10 global media companies choose Tubular to navigate & win in the changing world of video. [LEARN MORE]( Join our community: [linkedin]( [linkedin]( [linkedin]( [linkedin]( [linkedin]( [Unsubscribe]( | [Update subscription preferences]( | [Privacy policy]( | [Terms of service.]( 153 Castro Street, Mountain View, CA 94041, Tubular Labs, All rights reserved.