August Newsletter: Level Up With Our Gaming Report + Product Updates

Dear Fellow Video Enthusiasts, This month, we’ve focused our work around the question: How can we help Tubular Clients be the best experts in their fields? In August’s Newsletter, you’ll delve into three pieces of content designed to spark new ideas and shake up your strategy. And then... updates from inside the Tubular Lab! ​​​ Transcending Gaming Audiences We’re ending August with a bang — the launch of our Player Two: Gaming and Social Video Report]( Our team of trend-trackers + data gurus pulled only the most significant insights that will launch your social video game into the next stratosphere. You’ll learn about: - How to leverage gaming influencers effectively - How to alter these strategies to fit new audiences - How virtual events envelope non-gaming audiences P.S. — there are valuable takeaways + strategies inside that can be applied across all industries. [Reach new audiences now!]( Overtime Weighs In Overtime Sports, a digital-first broadcaster, has quickly climbed the ranks to compete with the biggest names in sports streaming in a few short years. We sat down with Overtime CRO, Rich Calacci, to discuss how Tubular Intelligence informs their astronomical success and industry-leading video strategies. Callacci gives the low-down on their data-driven creation process and the most authentic meaning of video engagement for their brand. [Watch our groundbreaking interview here.]( [Innovative Video Strategies from Today’s Biggest Names]( 3 leading global companies. 3 different growth strategies. 3 takeaways that’ll make you better at your job. In our latest blog, “3 Ways Brands Can Get the Most Out of Social Video”, we reveal fresh strategies used by UMG, Mattel, and Nike that can uplift your audience growth + monetization. We dissect today’s most innovative social video marketing so that you can better understand and improve your own company’s operation. [Get the lowdown here.]( Inside Tubular Audience Ratings One year ago, we launched [Tubular Audience Ratings]( We haven’t stopped improving and tailoring our technology to fit your needs so that you get accurate, de-duplicated audience measurement across Youtube & Facebook. We’re proud to say that to date, this insightful data is only available from Tubular Labs. Here are some major highlights: - Introduced new (but familiar to the TV world) metrics such as GRPs, TRPs, and frequency for more effective media planning - Expanded the data into 7 Countries (BR, DE, FR, MX, UK, US, Global view) for localized viewership measurement - Increased our coverage to include hundreds of thousands of the world's top channels [Check out Tubular Audience Ratings Updates here]( Industry Links This Month • Digiday: [How El Dodo’s Facebook and YouTube strategy led to profitability in three year]( • Ad Age: [What Marketers Need To Know About The Short Video Boom On YouTube: Datacenter W]( • Tubefilter: [Climbing The Charts: Which Top Creators Are Growing Watch Time Across Facebook And YouTube?]( • SEJ: [30 Social Media Metrics That Matter Throughout the Customer Journey]( • Business Insider: [How creators can get paid from YouTube's $100 million 'Shorts Fund']( Your Team, The Tubular Team Tubular operates at the scale and speed of social video. 9 of the top 10 global media companies choose Tubular to navigate & win in the changing world of video. [LEARN MORE]( Join our community: [linkedin]( [linkedin]( [linkedin]( [linkedin]( [linkedin]( [Unsubscribe]( | [Update subscription preferences]( | [Privacy policy]( | [Terms of service.]( 153 Castro Street, Mountain View, CA 94041, Tubular Labs, All rights reserved.