July Report: Media Execs Spill the Tea + H1 Data + NEW @ Tubular

Hi there, July has been a helluva month 🎉 -- We had terrific conversations with some of the largest media broadcasters to see how Tubular powers their operations. Oh, and our epic H1 Review + Intelligence Updates. This is gonna be a good one. ​​​ Overtime - Social/Digital-First Sports Broadcasters ​​​​​ [Digiday]( spoke with the execs at Overtime and Tubular Labs to understand how our third-party metrics are helping Overtime grow its audiences, attract advertisers, and celebrate big wins. Read our Overtime Insights + Takeaways [here](. Deutsche Welle Webinar - #1 German Broadcaster in Global Reach We hosted a webinar with DW’s Head of Audience Development to discuss how they use our insights to: - Reach International Communities - Strategize their Social Growth Check out the on-demand replay [here](. H1 Review - Our most surprising insights from 2021, thus far How is the year already halfway over? We look back at our data to understand culture through social video and project what’s next. We discuss: - Movie Trailers - Live Sports - Food Trends - Youtube #Shorts Unlock insights [here](. Latest N’ Greatest @ Tubular - Product Updates Brand New - GRPs GRP and TRP data for social video are now available for hundreds of thousands of channels in Tubular Audience Ratings. Use the data to: - Strengthen your competitive positioning - Compare expected delivery against your target demo - Evaluate media partners for cross-platform social video advertising or branded content Feature Update - CPM Data Create more valuable content and maximize ad revenue by comparing CPM trends by category and country. Use CPM trends to: - Identify high-value opportunities for vertical expansion - Prove a concept is worthy of investment - Compare against category averages [Reach out]( for a consultation on how best to position your channels and use our intelligence. We’d love to help you uncover a compelling story. Industry Links This Month • Ad Age: [Facebook reduces advertising targeting for teenagers]( • TechCrunch: [YouTubes Newest Monetization Tool Lets Viewers Tip Creators For Their Uploads]( • Ad Age: [How Nike and Adidas deployed digital video leading up to the Tokyo Olympics]( • Variety: [For Ambitious Social Media Creators, Jellysmack Powers Fast Growth]( • Tubefilter: [Insights: Netflix Looks To An Immersive Future With Gaming Initiative]( We help you achieve insights worth celebrating. All the Best, The Tubular Team Tubular operates at the scale and speed of social video. 9 of the top 10 global media companies choose Tubular to navigate & win in the changing world of video. [LEARN MORE]( Join our community: [linkedin]( [linkedin]( [linkedin]( [linkedin]( [linkedin]( [Unsubscribe]( | [Update subscription preferences]( | [Privacy policy]( | [Terms of service.]( 153 Castro Street, Mountain View, CA 94041, Tubular Labs, All rights reserved.