June Review: GVMA + Sports Reports on Expanding Audiences

Hi there, In this month’s newsletter, we’ve mapped out a Social Video Game Plan that is a surefire shot to victory. You won’t want to miss this. Our friends at the Global Video Measurement Alliance released their newest report, “Discovering New Audiences On Social Video,” highlighting Nielsen and Tubular data. Learn how Social Video helps you... - Attract younger demographics - Complement traditional TV advertising - Consistently expand your audience-base Media is evolving at lightning speed. Our mission at Tubular Labs is to keep you in the loop! Please see below for more compelling industry insights to help you build a content strategy that wins. To a fantastic Q3, The Tubular Team Reaching New Sports Audiences on Social Video We analyzed extensive data from the most prominent sports broadcasters, leagues & teams and digital first sports channel data to bring you this exclusive Sports Report. Inside, you’ll discover Content Strategy solutions for some of this industry’s most pressing opportunities in the US region, such as— - Embracing female fanbases - Maintaining passion for traditional sports amidst a rise in e-sports - Reaching younger and more diverse audiences [READ THE REPORT]( Hashtag Sports Panel Earlier this month, we chatted with ESPN & Instagram at the Hashtag Sports Virtual Conference. We discussed the top Social Video strategies that are helping industry leaders reach and expand millennial sports audiences. [Check out the replay here!]( [WATCH THE REPLAY]( Industry Links This Month • Variety: [TikTok Signs as VidCon Title Sponsor for 2021, Taking Spot From YouTube]( • AdAge: [Disney Sees More Than 40% of Upfront Ad Commitments Go to Streaming]( • Tubefilter: [TikTok, Instagram, and Snapchat Want to Help Their Creators Make Sponsored Content. BEN Says it’s Way Ahead of Them]( • Digiday: [The TV Upfront Marketplace is Moving Along at Breakneck Speed, and Eye-Popping Ad-Rate Increases]( Tubular operates at the scale and speed of social video. 9 of the top 10 global media companies choose Tubular to navigate & win in the changing world of video. [LEARN MORE]( Join our community: [linkedin]( [linkedin]( [linkedin]( [linkedin]( [linkedin]( [Unsubscribe]( | [Update subscription preferences]( | [Privacy policy]( | [Terms of service.]( 153 Castro Street, Mountain View, CA 94041, Tubular Labs, All rights reserved.