Tubular's April - SVODs and the Streaming Wars

Hi there, Welcome to the April 2021 edition of our newsletter! As spring officially kicks off, the pandemic is still keeping many of us at home, which has been a great boon to streaming platforms like Netflix and Hulu. That's why we dove heavily into SVODs these last two months, with a new report on how SVODs are using the battleground of social video to grow their subscribers and win the #streamingwars. We also hosted a companion webinar, led by TVREV's CMO Paul Kontonis and our very own CMO Josh Schmiesing and Senior Content Insights Manager Katharina Fischer! They broke down how SVODs can use social video to grow and maintain subscribers beyond the pandemic. That's it! Now go make it a great day. See you next time, The Tubular Team P.S. Congratulations to digital-first media companies Group Nine Studios, Netflix, and Amazon Prime Video for their Oscar wins this past Sunday! Clearly, social video and streaming are winning the hearts and attention of audiences around the world. [Tubular Awards 2021: Winners Report]( How SVODs Leverage Social Video to Grow Beyond Pandemic Subscribers As top streaming platforms aim to win their place in the set of platforms people are willing to pay for long-term, they’re increasing their use of social video more and more to engage and grow subscribers.​​​​​​ Learn more in our newest special report! [Grab Your Copy Here]( [Webinar: Who Will Win the Streaming Wars? SVODs and the Social Video Battleground]( Who Will Win the Streaming Wars? SVODs and the Social Video Battleground As the streaming wars intensified in 2020, SVODs increased their use of social video as a marketing tool, and it’s helping them get ahead in the battle by engaging and growing subscribers beyond the pandemic. Watch the on-demand webinar for compelling findings from our most recent SVOD report and key takeaways for the industry. [Watch]( webinar now]( Industry Links This Month • Digiday: [Media Buying Briefing: While some see in-housing slowing down, one new player is looking to move in with brands]( • AdAge: [Weber Shandwick Appoints Its First Global Chief Creative Officer]( • Adweek: [Nerf Introduces Its New Chief TikTok Officer]( • Facebook: [Facebook Analytics is going away]( Tubular operates at the scale and speed of social video. 9 of the top 10 global media companies choose Tubular to navigate & win in the changing world of video. [LEARN MORE]( Join our community: [linkedin]( [linkedin]( [linkedin]( [linkedin]( [linkedin]( [Unsubscribe]( | [Update subscription preferences]( | [Privacy policy]( | [Terms of service.]( 153 Castro Street, Mountain View, CA 94041, Tubular Labs, All rights reserved.