4 Insights From Travel Bloggers at TBEX Europe in San Sebastián

                                                                                                                                                                                                                                                                                                          [Travelpayouts]( ¡Hola! We just had an amazing time at TBEX Europe in San Sebastián, and we have so much to tell you about. Here are four key insights from travel bloggers and industry experts 👇 Four Insights From Travel Bloggers 1. Travel bloggers hesitate to use AI tools despite their potential [Yuta] “Many travel bloggers are afraid of AI, don’t understand AI tools, or only use ChatGPT. Numerous AI tools can help you complete your annoying and routine blogging tasks, like SEO optimization, affiliate tool management, quick content creation, research, and data analysis… But the main thing to remember is: AI won’t replace us. It’s here to assist. The real value of a blog lies in the human touch, which AI and technologies can enhance but never replace.” Yuta Dobkyavichute, Business Development Team Lead 2. The biggest challenge for travel bloggers is… Google updates [Alex] “Google’s annoying updates affect all content creators. Almost every travel blogger with a website faces a decrease in traffic. This challenge with Google has led to many questions about more stable traffic sources.” Alexander Zaytsev, Head of Business Development 3. Travel bloggers are returning to social media [Max] “Travel bloggers, who are no longer able to depend solely on organic traffic from Google, are diversifying their traffic sources. They're revitalizing their Pinterest accounts, anticipating the release of TikTok's Pinterest analog, and re-engaging with other social media platforms to increase their traffic and monetize their content.” Max Pavlov, Head of Product 4. Content creators recognize the importance of having a personal brand [Liz] “Travel bloggers find it tough to grow without a personal brand. With Google's frequent changes, organic traffic isn't enough anymore. They're adding more photos of themselves and plan to create content centered around their faces.” Liza Chobitko, Influencer Marketing Lead Find even more insights in our [article]( on the conference. [Read the Article]( Five Days in San Sebastián At TBEX, we networked with travel bloggers and: [1] Discussed blogging challenges, such as Google updates and AI tools. [2] Enjoyed energizing smoothies together at our smoothie bar. [3] Admired the stunning sunsets during our rooftop dinner. Parting Was Such Sweet Sorrow… … but don’t worry, we're going to see each other again! At the conference, we announced our sponsorship of the Travel Blogger Awards 🎉, which will be held at [TBEX North America]( 2024 in July. See you in Puerto Rico next month? The Travelpayouts Team 💙 [Help Center]( [Help Center]( [TravelPayouts Academy]( [Travelpayouts Academy]( [Blog]( [Blog]( [Referral program]( [Referral program]( [Facebook]( [Instagram]( [Youtube]( [Twitter]( [LinkedIn]( Go Travel Un Limited, 4007 Central Plaza, 18 Harbour Road, Wanchai, Hong Kong © Travelpayouts, 2011–2024 [[web] Open letter in the browser]( [UNSUBSCRIBE](