PRACTICAL TIPS to write clear and concise copy

Hi {NAME}! I know it’s weekend, but I just want to share this, So you can use ths as early as Monday. Like I promised in my last email, Here’s a few practical tips you’d want to consider to keep your copy clear and concise: The first one is a pretty old yet popular advice… K.I.S.S. which is short for “Keep It Simple… Silly” Anong akala mo? HAHA! But there. Simplicity is key if you want to get your message across your audience. Use simple words and sentence structures. If you can write them in one-sentence paragraphs, better. The goal here is to be understood, not to showcase your vocabulary or how much you know. Wala ka sa writing contest, so just focus on what you have to say. Next… Edit, Edit, Edit Write first, then edit. And edit again until it passes your standard. The thing is, most first drafts belong to the trash. So if your wanting to perfect everything on the first go is paralyzing you to write your copy, keep this in mind. Especially if you're already judging your output even before you write it. 'Wag kang advance masyado mag-isip. HAHA! Even if you have an almost perfect first draft, I’m sure it’ll still go through a couple of tweaks and edit. But if you need some pointers on what to focus on when editing, it’s this: - Trim the excess, the fluff, the unnecessary - Remove the jargon or any technical word that’ll make your audience stop to look up the meaning - Get straight to the point Finally… Be Direct Don't beat around the bush. Nobody’s got time for that. Lalo na kung ang audience mo ay professionals din. Show them you value their time, and state your message upfront. Your readers should know what you're talking about within seconds. Kaya dapat simula pa lang, ma-hook mo na sila to stay and read on. Make a habit of these, and watch your copy improve over time. Especially when it comes to writing with clarity and conciseness. That’s all for now, {NAME}. If you haven't read my previous emails about the power of clarity in copywriting, here's where you can access them: [>> Getting rid of writer's block]( [>> Importance of clarity in writing copy]( Rooting for you, Mark Darwin Balaswit Sent to: {EMAIL} [Unsubscribe]( Top Dog Copywriter, Barangay Commonwealth, 1121 Quezon City, Philippines