Set yourself up for a successful sales season 🌟

With a really straightforward strategy. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ This week at Thrive Themes WordPress | Marketing | Web Design Hey {NAME}, Did you know that the key to a successful holiday sales season is already in your pocket? No, it's not your wallet or your phone – it's your customer list. That's right. The people who've already bought from you hold the secret to driving your holiday sales: an early access VIP Circle. The best part? You don't need to spend a fortune or learn complicated new skills to make it work.  Setting Up Your VIP Circle: Easier Than You Think Before we get started, let’s define what a VIP Early Access program is: It’s where you create an exclusive list or space to give interested, existing customers special deals before everyone else. In this case, it could be early Black Friday/Cyber Monday deals. Your goal here is to make these customers feel like a priority, which will encourage them to participate. And creating this space is much simpler than you might imagine. Here's what you'll need to get started: 1. A list of your existing customers – which you already have in your mailing list 2. One invitation email, announcing the VIP Early Access program 3. A mini landing page for more information and sign-ups 4. A series of promotional emails with enticing offers Let's break this down a bit further. ➡️ Your existing customer list is your golden ticket. These are the people who already know and trust your brand, making them perfect candidates for your VIP circle. ➡️ For your invitation email, make sure to include the start and end dates of the program, as well as what VIPs can expect. This creates a sense of exclusivity and urgency that can drive engagement. ➡️ The mini landing page is where you'll provide more details about your VIP offers and allow customers to sign up. If you're using a tool like Thrive Architect, you can set up this page in less than 45 minutes.  Once your VIP circle is set up, keep the momentum going with a series of promotional emails. These should include really sweet incentives to drive sales – discounts that make a difference, super freebies, content exclusives, and more. The beauty of this approach is its simplicity. With just a few hours of focused work, you'll create a system that can help you make more sales while making your best customers feel truly special. It's a win-win situation that sets the stage for a successful holiday season and beyond.  Why This Strategy Makes Sense This Season You may wonder, why focus on existing customers? Well, we're working with a different type of sales season this year. ⭐ First off, [holiday spending is happening earlier](, and most consumers are being more careful about their spending choices. Your existing customers already know you and have trust in your brand, making it easier for you to market to them. This doesn't mean you should ignore potential new customers, but it does give you a solid foundation to build on while you also work on winning over new buyers. ⭐ Secondly, [customer retention costs less than acquisition](, both in terms of time and money. Think about it - you've already done the hard work of introducing these customers to your brand and earning their trust. Now, you're simply nurturing that relationship, which is generally easier and more cost-effective than starting from scratch with someone new. We're all for smart marketing, so you can get notable, sustainable results without spending so much time on it. This VIP Early Access strategy offers a balance - you get to leverage your existing customer base for quicker, easier sales, while still leaving you room to attract new customers. That way, you get to make the most of your resources and set yourself up for a successful holiday season.  ICYMI: New Pop-Up Templates in Thrive Leads Earlier this week we added 24 new pop-up templates to Thrive Leads, and they’re perfect for the upcoming sales season:  This set includes templates for: 🌟 Autumn sales 🌟 Back-to-school promotions 🌟 Black Friday events 🌟 "Goodbye Summer" sales 🌟 Plus a few standard summer templates They look great and they’re ready for you to hop in, customize, and launch on your website. [Check out the announcement post]( or [video]( to learn more.   Q4 is still a few weeks away, which means you still have time to set up your sales strategy – and now you’ve seen how easy it is to execute. Here’s to smart marketing and landing more conversions! Cheers, Chipo Product Educator, Thrive Themes   Did You Find This Email Helpful? [😍]( [Uber Helpful]( [👍]( [Somewhat Useful]( [👎]( [Not Helpful]( [Unsubscribe]( 2701 OKEECHOBEE BLVD STE 200, WEST PALM BEACH, FL 33409-4054