Smaller tests for bigger results 💪

Avoid a common a/b testing trap and learn to create smaller, smarter tests ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ This week at Thrive Themes WordPress | Marketing | Web Design Hey {NAME}, What if I told you the key to unlocking a flood of new conversions on your website could be as simple as changing a single word? Sounds crazy, right? But it's true. Today, we’re going to explore A/B testing and discover how small changes can lead to big, conversion-generating wins.  Bigger Isn’t Always Better When it comes to optimizing your landing pages, it's tempting to go big. New layouts, better graphics, complete rewrites – we've all been there. But here's the thing: major overhauls can be a double-edged sword. Sure, they look impressive, but they come with some serious downsides: ➡️ They're time-consuming to implement. ➡️ They make it hard to pinpoint what's actually working (or not working). ➡️ They can be overwhelming for you and your visitors. Here's what we've learned: You can achieve more conversions with less effort. How? By steering toward smaller, more frequent A/B tests. It's about working smarter, not harder.  Think: Small Tests, Big Insights Sometimes, what starts as a simple test can snowball into a complete shift in strategy. Take HubSpot, for example. They thought they were running a simple, risk-free A/B test – experimenting with CTA button text. No big deal, right? Wrong. That tiny change led to a huge (and unexpected) drop in their conversion rate. And if they had been testing multiple elements at once, they never would have pinpointed this key insight. [You can check out the full story here.]( One of the main takeaways? The secret to achieving steady conversions often lies in seemingly simple A/B tests that, at first glance, appear unlikely to move the needle. But regular A/B tests give you the chance to test as many micro-elements as possible to find the perfect combination that resonates with your target audience best. That’s why we made it so easy for you to run these tests right from Thrive Architect, using Thrive Optimize. In a couple of clicks, you can set up a test for an allocated amount of time and start collecting meaningful data.  What This Means for You  Ready to find your landing page’s missing piece? Here's how to get started: 1. Start small: Instead of making large sweeping changes to your page, pick one element on your landing page to test. 2. Be specific: Change just one thing at a time. 3. Keep an eye on the analytics: Check your reports regularly. If a test is costing you conversions, consider wrapping it up early. HubSpot did it, and you can too. 4. Apply your findings and start again: Once an A/B test is done, start with the next one to test another page element. This part of the marketing process shouldn’t cost you time or give you headaches. When you make your tests simpler, you can set them up quickly and continue with the rest of your day. That’s the key to achieving maximum conversions with minimal effort. The simpler, the better. And if you want more ideas for effectively creating effective calls-to-action, check out [these expert tips]( to level up your call-to-action game! ([There’s a video version, too]().   With sales season right around the corner, now would be the perfect time to run those split tests and optimize your pages for conversions. Who knows what you’ll discover in the process? And, of course, feel free to share your results with us. We take your wins seriously. Have a great weekend, Chipo Product Educator, Thrive Themes P.S. If you'd like to learn more advanced tips & tricks on marketing and web design, [sign up for Tony's newsletter: Beyond the Basics.]( Just click the link and you'll be added to the list, no need to fill in a form.   Did You Find This Email Helpful? [😍]( [Uber Helpful]( [👍]( [Somewhat Useful]( [👎]( [Not Helpful]( [Unsubscribe]( 2701 OKEECHOBEE BLVD STE 200, WEST PALM BEACH, FL 33409-4054