PRO Tip Sheet: 5 Insights From This Week

This week we reported on the movie and TV ambitions of Travis Kelce, on how Hollywood is solving the streaming bundle puzzle, on the jump by “Moana 2” from streaming to theaters and on the box office success of biopic “Bob Marley: One Love.” [5 Insights From WrapPRO]( This week dug into the TV and movie ambitions of Travis Kelce, the football star and boyfriend of Taylor Swift. We also reported on how Hollywood is struggling to solve the streaming bundle puzzle, explained how the jump by “Moana 2” from streaming to theaters could help Disney’s animation business rebound, delved into the box office success of the biopic “Bob Marley: One Love” and reported on how TV execs are redefining success in the “Peaked TV” era. 1. [Travis Kelce Has Big Hollywood Ambitions – Movies, TV and a CAA Team to Match | Exclusive]( By Smith | Source:WrapPRO]( - NFL star Travis Kelce is poised for a successful Hollywood career, with plans for movie roles, unscripted shows, comedy opportunities, and product endorsements. - Kelce's team includes top agents and industry professionals, indicating a serious push for mainstream fame comparable to Dwayne “The Rock” Johnson. - Despite Kelce's rough edges, including recent public missteps, marketing experts see him as highly marketable and potentially one of the biggest celebrities in the world. - Kelce's relationship with Taylor Swift adds complexity to his brand management, with concerns about potential fallout if the relationship ends. - Kelce's upcoming projects include indie films and documentaries, with a focus on building him as a stand-alone pitchman beyond his NFL career, though managing overexposure may be a challenge. [Keep Reading]( 2. [Why Hollywood Can't Seem to Solve the Streaming Bundle Puzzle]( By Lucas Manfredi | Source: [WrapPRO]( - The shift from subscriber growth to profitability in streaming has led to messy consumer experiences, including ads, password sharing crackdowns and difficulty finding content, resulting in increased subscription cancellations and churn rates. - Streaming companies are turning to bundle offerings, such as Disney+, ESPN+ and Hulu, to address churn, with bundled services showing lower churn rates compared to standalone offerings. - Despite the success of bundle offerings, the lack of a unified interface for managing subscriptions remains a challenge. - Consumers' desire for simplicity and fewer transactions is driving the bundling trend, with pricing being only one aspect of the churn problem. - Interface integration solutions, such as those offered by Roku, Comcast, Amazon, and Apple, are improving user experiences and reducing churn, but significant challenges remain in achieving seamless aggregation across multiple services. [Keep Reading]( 3. [How ‘Moana 2’ Jumped From Streaming to Theaters — And Could Help Disney Animation Rebound]( By Jeremy Fuster and Drew Taylor| Source:WrapPRO]( - Disney's decision to release “Moana 2” theatrically on Thanksgiving, shifting from its original plan as a Disney+ streaming series, highlights a strategic move towards theatrical releases for high-quality projects. - The change in strategy reflects a broader trend among studios, including Paramount and Warner Bros./New Line, to move projects originally intended for streaming to theaters, aiming to maximize revenue potential and appease investors. - Disney's decision to prioritize sequels also aligns with the success of familiar IP-driven animated films in the post-pandemic box office landscape. - The move also reflects Disney's efforts to restore its standing in the animated market, following underperforming films like “Strange World” and “Wish.” - Beyond box office success, the release of “Moana 2” and potential sequels like “Zootopia 2” could have trickle-down effects, including increased theme park attendance and merchandise sales. [Keep Reading]( 4. [‘Bob Marley: One Love’ Box Office Triumph Shows the Power of Its Subject’s Legacy]( By Jeremy Fuster| Source:WrapPRO]( - Paramount's “Bob Marley: One Love” has exceeded box office expectations, grossing an estimated $52 million in its first six days, showcasing the enduring legacy of Bob Marley. - The film's success parallels the performance of Warner Bros.' “Elvis,” indicating that music biopics can be lucrative, despite occasional failures like the Whitney Houston biopic. - The film's Valentine's Day release, though initially a gamble, proved successful, attracting both dating audiences and Marley fans. - Unlike some music biopics that rely on A-list stars, “One Love” showcases Kingsley Ben-Adir in his first major leading role. - The movie's strong demographic turnout, including unexpected appeal to younger audiences, suggests potential for lasting box office success and bodes well for future music biopics like “Back to Black” and “Michael.” [Keep Reading]( 5. [In Their Own Words: Disney, FX, NBCU, Warner TV Execs Redefine Success in ‘Peaked TV’ Era]( By Jose Alejandro Bastidas, Loree Seitz, Kayla Cobb and Lucas Manfredi | Source: [WrapPRO]( - In the streaming era, Hollywood's success benchmarks have shifted away from traditional ratings and towards profitability, cultural impact and high quality. - The definition of success varies widely, with some companies prioritizing profitability while others focus on creating compelling, impactful shows. - Netflix leads in scale and engagement with 260 million paid global subscribers, setting a high bar for competitors. - Executives emphasize the ability to engage audiences across multiple platforms and generations. - Disney, NBCUniversal, and Paramount Global are making strides towards streaming profitability, with Disney projecting it will get there by the end of 2024. [Keep Reading]( With a focus on delivering actionable intelligence, the PRO Tip Sheet empowers readers to stay ahead of the game in the industry. Want to go deeper? [Explore WrapPRO today](. TheWrap | 2034 Armacost Ave Los Angeles, CA 90025 [Unsubscribe](