From ‘NCIS’ to ‘Avatar,’ How Licensed Content Is Netflix’s Secret Weapon for Low Churn | Chart

As of September, licensed titles account for nearly half of the demand for Netflix's TV catalog [Avatar The Last Airbender]( [From ‘NCIS’ to ‘Avatar,’ How Licensed Content Is Netflix’s Secret Weapon for Low Churn | Chart]( By Daniel Quinaud Licensed content is a key component of Netflix’s streaming strategy. In September 2024, licensed titles accounted for nearly half of the demand for Netflix’s TV catalog, marking an increase from November 2023, when they made up 42.8%. Paramount stands out as one of Netflix’s primary licensing partners, responsible for 6.3% of the platform’s TV catalog demand — more than any other TV corporation. A significant portion of Netflix’s licensed content from Paramount comes from Nickelodeon, which helps the platform attract and engage younger audiences with popular shows like “Henry Danger” and “Avatar: The Last Airbender.” By contrast, CBS shows are overwhelmingly skewed toward older audiences, with the sitcom “How I Met Your Mother” being the exception due to its younger viewership compared to other CBS programs. [Read More]( --------------------------------------------------------------- [WrapPRO logo] Discover why entertainment executives and professionals rely on the WrapPRO platform daily for exclusive coverage, analysis, deeper reporting, and access to VIP events & screenings throughout the year. [Subscribe Today]( --------------------------------------------------------------- [Facebook]( [Twitter]( [Instagram]( [YouTube]( TheWrap | 2034 Armacost Ave Los Angeles, CA 90025 [Preferences]( | [Unsubscribe]( [LiveIntent Logo]( [AdChoices Logo](