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Just How Important Is ‘Yellowstone’ for Peacock's Subscriber Growth? | Chart

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Mon, Oct 7, 2024 05:05 PM

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The Paramount-owned property still lives on Peacock, while the rest of Taylor Sheridan's TV universe

The Paramount-owned property still lives on Peacock, while the rest of Taylor Sheridan's TV universe streams on Paramount+ [Yellowstone]( [Just How Important Is ‘Yellowstone’ for Peacock's Subscriber Growth? | Chart]( By Daniel Quinaud Taylor Sheridan’s hit show “Yellowstone” presents an interesting case in the streaming industry. Despite being a Paramount Network original, it’s available exclusively on Peacock in the U.S., while all other shows from the Taylor Sheridan universe, including “Yellowstone” prequels “1883” and “1923,” are on Paramount+. This strategy — licensing one of its top shows to a competing streaming service — made sense when Paramount’s predecessors, CBS Corporation and Viacom, were less invested in their own streaming platform. However, years later, the decision seems less beneficial. More than six years and five seasons later, “Yellowstone” remains one of the most popular shows in the U.S., driving a significant share of viewers to Peacock. [Read More]( --------------------------------------------------------------- [WrapPRO logo] Discover why entertainment executives and professionals rely on the WrapPRO platform daily for exclusive coverage, analysis, deeper reporting, and access to VIP events & screenings throughout the year. [Subscribe Today]( --------------------------------------------------------------- [Facebook]( [Twitter]( [Instagram]( [YouTube]( TheWrap | 2034 Armacost Ave Los Angeles, CA 90025 [Preferences]( | [Unsubscribe]( [LiveIntent Logo]( [AdChoices Logo](

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