Musk’s X Sues Ad Group, Olympics Hits Historic 17B Minutes and WBD's NBA Suit Tries to Save Face

Plus: WBD pursues smaller asset sales, Axios lays off 50 staffers and Fox net income slips to $320M [Elon Musk (Omar Marques/Getty Images)]( [Elon Musk's X Sues Advertiser Group for 'Massive Boycott,' Seeks Billions in Antitrust Case]( By Josh Dickey Elon Musk’s X has sued a large group of influential and deep-pocketed advertisers including Unilever and Mars, alleging they illegally conspired to boycott the social media platform following the billionaire’s takeover. The suit, filed Tuesday in a federal court in Texas, says the “massive advertiser boycott” cost the company billions in revenue, according to legal documents obtained by TheWrap. [Read More]( --------------------------------------------------------------- [Sam Kendricks]( [Paris Olympics Streaming Hits 17 Billion Minutes, Tops Viewing for All Prior Games Combined]( By Kayla Cobb It’s safe to say that streaming the Olympics has been successful for NBCUniversal. As of 1 p.m. ET Tuesday, streaming viewership for Paris 2024 officially surpassed streaming for all prior Olympics combined. The event clocked in at 17 billion minutes, a total that was primarily led by Peacock. [Read More]( --------------------------------------------------------------- [Warner NBA lawsuit]( [Will Warner Bros. Discovery’s NBA Suit Save Face or Create New Headaches?]( By Lucas Manfredi After Warner Bros. Discovery was left on the sidelines when the NBA rejected its matching proposal for Amazon’s $1.8 billion per year basketball broadcasting package, the David Zaslav-led media giant is taking its rights dispute into overtime, filing a lawsuit alleging the league breached its contract with the company. But going the litigation route may create more challenges for the struggling media conglomerate than solutions. While the loss of the NBA could result in billions of dollars in lost revenue and reduce the company’s negotiating power in future cable and satellite system carriage negotiations, the costs of going to court or reaching a settlement are not worth the longer-term headaches that may result, Wall Street analysts say. [Read More]( --------------------------------------------------------------- [David Zaslav and spinoff]( [Warner Bros. Discovery Looks to Pursue Smaller Asset Sales After Mulling Possible Break-Up | Report]( [Axios Logo]( [Axios Lays Off 50 Staffers Amid Media Landscape Shift]( [Fox Earnings]( [Fox Corporation Net Income Slips to $320 Million as Company Reports Mixed Q4 Results]( [Disney+ logo]( [Disney+ to Raise Price, Add Continuous Playlists for 'Lean-Back' Viewing Experience This Fall]( --------------------------------------------------------------- [WrapPRO logo] Discover why entertainment executives and professionals rely on the WrapPRO platform daily for exclusive coverage, analysis, deeper reporting, and access to VIP events & screenings throughout the year. [Subscribe Today]( --------------------------------------------------------------- [Facebook]( [Twitter]( [Instagram]( [YouTube]( TheWrap | 2034 Armacost Ave Los Angeles, CA 90025 [Preferences]( | [Unsubscribe]( [LiveIntent Logo]( [AdChoices Logo](