The Printful Guide: How to optimize your store to get more sales

[Printful] There are a whole bunch of things you can do to your store to encourage more sales. Here are a few tweaks we suggest to take advantage of. - optimizing headlines to improve your ranking in search engines - adding testimonials to create trust - offering social shares to your product - adding high-quality product photos Optimize your headlines to rank better in Google You might get more people to your site if you can rank higher in search engines (also known as Search Engine Optimization - SEO). The key is to use keywords wisely. Especially in your top headlines, you should clearly state what people will be able to buy in your website. Google has created a comprehensive beginner's guide to SEO, feel free to [take a look at it]. Add testimonials to build trust When other people see that others have had a good experience, that makes them believe that they also have the chance of having a good experience with your store. WikiJobs found that [they got 34% more purchases] when they added testimonials. Make sure they're real! Get the person's photo, and it's even better if you can link to their site. Even better if you can focus on a specific pain point – quality, shipping time, customer service. These are much more effective than generic praise. Add social sharing buttons This is a double-win for you. If people click the sharing buttons, then they're spreading the word about you and your products (yay new customers!). Include product photos Shoppers can't see your products in person, so if they're not convinced of the quality, they won't want to buy. Feature your products with high-quality photos to build trust and show your customers exactly what they're getting. Printful now offers in-house [photography services]. We can photograph your products and send them to you, ready to upload to your store. There are many other things that you can do to optimize your store for more purchases. You can [read our blog post] for some more ideas, or you can google “increase conversion rate”. Apps we suggest [Nosto] - this is one tool that we found works well for our ecommerce stores ([Startup Vitamins] and [Behappy]). It “personalizes” the shopping experience by offering the visitor products that others have bought, popular products, and can even send the visitor an email containing the contents of the cart they abandoned. [MaxTraffic] - for store popups to either present offers when your customers arrive, or when they're just about to leave. No sense in letting your visitors slip through your fingers! [Bold Apps] are a collection of Shopify apps that do many different things - there's an app for everything. From upselling before the checkout, to accepting donations. We can even hook you up with an [extended 2 month free trial]. Just starting out and feeling daunted by all this info? It all starts with the first sale, and the internet has many resources to help make that happen. Check out this article on [25 ways to make your first online sale] for some inspiration by KissMetrics, [this infographic] on Entrepreneur, or these [50 tips to make your first sale] by Shopify. Now go to your store and make some awesome changes! Good luck with optimizing your store, Elina Bumbiere Part of the Content Marketing Team [elina@theprintful.com] You can call us at +1 (818) 351-7181 from 9am to 5pm (PST, Los Angeles). [Our Blog] [Twitter] [Facebook] [Instagram] [Youtube] Unsubscribe from all e-mail [here]. Idea Bits, LLC. 19749 Dearborn St, Chatsworth CA 91311, USA [madeinla]