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The personal and political power of empaths, the relationship between democracy and creativity, the mesmerizing beauty of Earth's oldest life-forms

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NOTE: This newsletter might be cut short by your email program. [View it in full](.  If a friend forwarded it to you and you'd like your very own newsletter, [subscribe here]( — it's free.  Need to modify your subscription? You can [change your email address]( or [unsubscribe](. [The Marginalian]( [Welcome] Hello {NAME}! This is the weekly email digest of [The Marginalian]( by Maria Popova. If you missed last week's edition — the singular magic of autumn, Kafka's creative block and the 4 psychological hindrances keeping the talented from manifesting their talent, a physicist on death and the life-force — you can catch up [right here](. And if my labor of love enriches your life in any way, please consider supporting it with a [donation]( — for eighteen years, it has remained free and ad-free and alive thanks to reader patronage. If you already donate: I appreciate you more than you know. [A Republic of the Sensitive: E.M. Forster on the Personal and Political Power of Empaths and the Relationship Between Creativity and Democracy]( “In time of the crises of the spirit, we are aware of all our need, our need for each other and our need for our selves,” the poet Muriel Rukeyser wrote in her exquisite [statement of belief]( having lived through two World Wars and stood with the anarchists of the Spanish Civil War and used her own art as an instrument of cohesion and translation between selves. In times of political crisis, we seem to forget that societies are made of selves, are made at all — that they are collaborative acts of the imagination, works of the creative spirit emanating from the collective conscience of this relational constellation of individuals. As such, they require of us a deep and imaginative sensitivity to other selves, to what it is like to be someone else — that hallmark of our humanity we call empathy. The English novelist, essayist, and broadcaster E.M Forster (January 1, 1879–June 7, 1970) takes up these questions in an essay titled “What I Believe,” originally written just before the outbreak of WWII and later included in the out-of-print treasure [Two Cheers for Democracy]( ([public library]( — his 1951 collection of essays based on and building upon his wartime anti-Nazi broadcasts. E.M. Forster, queer and contemplative A decade after D.H. Lawrence [extolled the strength of sensitivity]( and a decade before James {NAME} observed in his [timeless essay on the creative process]( that “society must accept some things as real; but [the creative person] must always know that visible reality hides a deeper one, and that all our action and achievement rest on things unseen,” Forster writes: The people I admire most are those who are sensitive and want to create something or discover something, and do not see life in terms of power, and such people get more of a chance under a democracy than elsewhere. They found religions, great or small, or they produce literature and art, or they do disinterested scientific research (or they may be what is called “ordinary people,” who are creative in their private lives, bring up their children decently, for instance, or help their neighbors.) All these people need to express themselves; they cannot do so unless society allows them liberty to do so, and the society which allows them most liberty is a democracy. Art by Ofra Amit from [A Velocity of Being: Letters to a Young Reader](. Available [as a print](. But more than thriving in democracy, creative people — who are people of deep sensitivity to the world outside and the world within and the worlds others carry — make democracy thrive. Half a century before the word “empath” entered popular use, Forster upholds just that kind of person as the pillar of a harmonious society that serves and is served by the highest human potential of its citizens. In a passage of staggering pertinence to our own time, to this world once again teetering on the event horizon of totalitarianism in countless countries, he writes: I distrust Great Men. They produce a desert of uniformity around them and often a pool of blood too… I believe in aristocracy, though… Not an aristocracy of power, based upon rank and influence, but an aristocracy of the sensitive, the considerate and the plucky. Its members are to be found in all nations and classes, and all through the ages, and there is a secret understanding between them when they meet. They represent the true human tradition, the one permanent victory of our queer race over cruelty and chaos. Thousands of them perish in obscurity, a few are great names. They are sensitive for others as well as for themselves, they are considerate without being fussy, their pluck is not swankiness but the power to endure, and they can take a joke… Their temple… is the holiness of the Heart’s affections, and their kingdom, though they never possess it, is the wide-open world. With this type of person knocking about, and constantly crossing one’s path if one has eyes to see or hands to feel, the experiment of earthly life cannot be dismissed as a failure. Detail from the art in Cueva de las Manos, Argentina, created between 7,300 BC and 700 AD. Because democracy starts “from the assumption that the individual is important, and that all types are needed to make a civilization,” the relationships between individuals — that living reliquary of the Heart’s affections — are the golden threads that give the whole tapestry its shape and vibrancy. (This is why, as Hannah Arendt so incisively observed, [dictators prey on loneliness]( With so little left to believe in when the world falls apart, Forster argues that what we can still and always have faith in is one another. With an eye to our personal relationships as “something comparatively solid in a world full of violence and cruelty” despite how opaque we remain to ourselves and each other, he writes: Psychology has split and shattered the idea of a ‘Person,’ and has shown that there is something incalculable in each of us, which may at any moment rise to the surface and destroy our normal balance. We don’t know what we are like. We can’t know what other people are like. How, then, can we put any trust in personal relationships, or cling to them in the gathering political storm? In theory we cannot. But in practice we can and do. Though A is not unchangeably A, or B unchangeably B, there can still be love and loyalty between the two. Art by Sophie Blackall from [Things to Look Forward to]( Redoubling his insistence on the power of personal loyalties — which, in their contrast to political loyalties, embody Bertrand Russell’s [poignant distinction between “love-knowledge” and “power-knowledge”]( — Forster adds: If I had to choose between betraying my country and betraying my friend I hope I should have the guts to betray my country. A country — a civilization — is only possible if we don’t betray each other. In consonance with his visionary contemporary Donald Winnicott, who listed reliability among [the key qualities of a healthy mind]( Forster writes: One must be fond of people and trust them if one is not to make a mess of life, and it is therefore essential that they should not let one down. They often do. The moral of which is that I must, myself, be as reliable as possible, and this I try to be. But reliability is not a matter of contract… It is a matter of the heart, which signs no documents. In other words, reliability is impossible unless there is natural warmth… One can, at all events, show one’s own little light here, one’s own poor little trembling flame, with the knowledge that it is not the only light that is shining in the darkness, and not the only one which the darkness does not comprehend. Complement with Winnicott on [the psychology of democracy]( and Jenn Shapland on [the power of a thin skin]( then consider the radical act of choosing to [love anyway](. [Forward to a friend]( Online]( on Facebook]( donating=loving Every month, I spend hundreds of hours and thousands of dollars keeping The Marginalian going. For seventeen years, it has remained free and ad-free and alive thanks to patronage from readers. I have no staff, no interns, not even an assistant — a thoroughly one-woman labor of love that is also my life and my livelihood. If this labor makes your own life more livable in any way, please consider aiding its sustenance with a one-time or loyal donation. Your support makes all the difference. monthly donation You can become a Sustaining Patron with a recurring monthly donation of your choosing, between a cup of tea and a Brooklyn lunch.  one-time donation Or you can become a Spontaneous Supporter with a one-time donation in any amount. [Start Now]( [Give Now]( Partial to Bitcoin? You can beam some bit-love my way: 197usDS6AsL9wDKxtGM6xaWjmR5ejgqem7 Need to cancel an existing donation? (It's okay — life changes course. I treasure your kindness and appreciate your support for as long as it lasted.) You can do so [on this page](. [Beautiful Bacteria: Mesmerizing Photomicroscopy of Earth’s Oldest Life-forms]( For as long as humans have been alive, we have mistaken the limits of our sense-perception for the full extent of reality — [thinking our galaxy the only one]( because that was as far as we could see; [thinking life impossible below 300 fathoms]( because that was as far as we could reach — only to discover, as we wield our minds to develop prosthetic extensions of our senses, scales of complexity infinitely wider and vaster than we had imagined, full of wonders we could not conceive with our self-referential imagination. “I have observed many tiny animals with great admiration,” Galileo [reported]( after converting his telescope into a compound microscope to reveal a cosmos inside the world, an exponent of life never before imagined. “I examined water in which I had steeped the pepper,” the artist turned scientist Robert Hooke wrote a generation later in his pioneering 1665 book Micrographia, “and as if I had been looking upon a Sea, I saw infinite of small living Creatures swimming and playing up and down in it, a thing indeed very wonderful to behold.” Within two centuries, Darwin had drawn a link of kinship between us and these tiny wonders. “Each living creature,” he wrote, “must be looked at as a microcosm — a little universe, formed of a host of self-propagating organisms, inconceivably minute and as numerous as the stars in heaven.” Today, we know that there are more bacteria in your body than there are stars in the Milky Way, more in a single teaspoon of soil than there are people living in Europe. In the body of the Earth itself, [there are microbes]( that breathe rock rather than oxygen and live for millions of years — a mysterious intraterrestrial universe that may have sculpted the continents we live on. Microbes touch every aspect of our planet’s history and health, from climate change to the origin of life. They are the golden threads in the tapestry connecting everything alive. Centuries after it enchanted the early microscopists, their strange and subtle wonder comes aglow magnified by our modern tools and thinking on the pages of [Beautiful Bacteria: Encounters in the Microuniverse]( ([public library]( by synthetic biologist Tal Danino. Multiple colonies of E. coli cultivated in a petri dish Against the backdrop of bacteria’s billions of years of evolutionary history, here is a young art (photography, [born in 1839]( drawing on a young science (bacteriology, established in the 1860s) and using an even younger canvas (the petri dish, devised in 1887) to capture the primordial, eternal beauty of Earth’s first life-forms. Samples of Proteus mirabilis and Paenibacillus dendritiformis isolated from soil and printed on handmade washi paper Part artist and part futurist, Danino runs a lab working on microbial programming that aims to turn these ancient organisms into futuristic aids for human life, ranging from living environmental sensors to bespoke probiotics that target specific diseases. Two of 100 samples of bacteria collected from different women Centuries after the pioneering microscopist Antonie van Leeuwenhoek used saffron to stain the cells he was observing in order to reveal their intricate structure, Danino’s dazzling array of samples — bacteria from the sands of Venice Beach in California and the rocks of Breakneck Ridge in New York; bacteria from a man’s foot, a woman’s bellybutton, and a baby’s hand; bacteria from the soil of South Korea and of New York City — are stained with vibrant dyes that render their enchantment partway between expressionist painting and psychedelic vision. A strain of bacteria isolated from a cracked probiotic capsule Multiple bacterial colonies in two different communal samples, stained, dried, and embedded in resin Complement [Beautiful Bacteria]( with artist Rose-Lynn Fisher’s [photomicroscopy of tears cried with different emotions]( neuroscience founding father Santiago Ramón y Cajal’s [stunning drawings of brain cells under a microscope]( and the mesmerizing [microscopy of tree tissues]( then revisit the haunting science of [mental health, free will, and your microbiome](. [Forward to a friend]( Online]( on Facebook]( donating=loving Every month, I spend hundreds of hours and thousands of dollars keeping The Marginalian going. For seventeen years, it has remained free and ad-free and alive thanks to patronage from readers. I have no staff, no interns, not even an assistant — a thoroughly one-woman labor of love that is also my life and my livelihood. If this labor makes your own life more livable in any way, please consider aiding its sustenance with a one-time or loyal donation. Your support makes all the difference. monthly donation You can become a Sustaining Patron with a recurring monthly donation of your choosing, between a cup of tea and a Brooklyn lunch.  one-time donation Or you can become a Spontaneous Supporter with a one-time donation in any amount. [Start Now]( [Give Now]( Partial to Bitcoin? You can beam some bit-love my way: 197usDS6AsL9wDKxtGM6xaWjmR5ejgqem7 Need to cancel an existing donation? (It's okay — life changes course. I treasure your kindness and appreciate your support for as long as it lasted.) You can do so [on this page](. [The Galapagos and the Meaning of Life: A Young Woman’s Bittersweet Experiment in Inner Freedom]( “We may think we are domesticated but we are not,” Jay Griffiths wrote in her [homily on not wasting our wildness]( insisting on the “primal allegiance” the human spirit has to the wild. A decade after artist Rockwell Kent headed to a remote Alaskan island [“to stand face to face with that infinite and unfathomable thing which is the wilderness,”]( a young German woman headed to an even smaller island on the opposite side of the globe to face a wilderness even more fierce and fathomless, living out her primal allegiance to the undomesticated soul, searching for the fruition of her spiritual ideals. Having grown up with the haunting sense that she was “somehow not like other children,” feeling a “special intimacy” with wild nature not usually seen in those born and raised in cities, Dore Strauch (1900–1943) was eighteen and training to be a teacher when she fell under the spell of Nietzsche’s Zarathustra and felt the calling to some higher purpose, though she could not discern what it might be. Watching the world come aflame with its first global war, moved by “the frightful distress” of the working classes, she grew convinced that the higher development of humanity “can never come from the outside” — that no prophet can promise it and no demagogue can deliver it; that it is the inner work of each individual. She was determined to do her part, “whatever the cost.” Dore Strauch Dore decided to become a doctor and enrolled in night school to prepare for the university entrance exam. She might have withstood the seventeen-hour workdays had she not decided to live on fruit alone after reading Schopenhauer and finding herself moved by his “discountenancing the destruction of life for human nourishment,” eventually reducing her diet to figs only. After a year and a half of this morally cloaked eating disorder, her body started giving way. Just as Dore was trying to decide what to do next, she met a “cheerless bachelor” twice her age and married him, determined “to thaw him out with sunshine,” only to learn one of the hardest lessons in life — that unless we love who a person is and not whom we wish them to be or hope to make them, it is not love but projection destined for heartbreak. At twenty-three, she found herself “the wife of an elderly schoolmaster” who repulsed her with his conjugal demands and his desire to make of her an accessory to appear on his arm at social functions high-heeled and gowned — the perfect housewife, “her horizon bounded by the four walls of a few stuffy rooms, her mind stunted to the scope of her husband’s paltry opinions.” She would later reflect: With all the strength and obstinacy in me, I defended myself against being turned into something I had always passionately despised… The emptiness and frustration of such an existence poisons the spirit, however one may strive to counterbalance it. The poison hit deep. Dore fell gravely and mysteriously ill. After a seventeen-month hospitalization, she was diagnosed with multiple sclerosis and told her illness was incurable. “This was a blow,” she later wrote, “but it shocked me less than the realization that my marriage was a failure, and beyond repair.” People come into our lives when we need a way out of them, out of self-erected prisons and back to ourselves. Dore found herself falling in love with her attending physician, Dr. Frederick Ritter — with his love of Nietzsche, with “his astonishing blond mane, his youthful bearing, and his steel- blue eyes that looked out from under his furrowed forehead so compellingly,” with the little black notebook he showed her, in which he had logged some of the world’s remotest islands as possible destinations for realizing “his great ideal of solitude.” They were in love — a Rilkean love in which the highest task of each is to [“stand guard over the solitude of the other”]( — and they set out to find those ideal solitudes together as far from the bourgeois traps of their culture as they could get on this planet. It was pioneering oceanographer [William Beebe’s]( landmark volume on the Galapagos that persuaded them to seek their idyll on the islands where Darwin had first conceived the evolutionary cohesion of nature, originally known as the Enchanted Islands — a land so alien that it had never been inhabited by native tribes. “I believe that these islands are in truth one of those places of the earth where humans are not tolerated,” Dore would later write, having lived the proof. Five species of Galapagos ground finches from William Beebe’s Galapagos: World’s End, 1924. (Available as [a print]( and as [stationery cards]( The lovers buried themselves in the stacks of the Berlin Public Library, reading everything they could get their hands on about the Galapagos in order to choose a particular island. They settled on Floreana — a volcanic burp smaller than Brooklyn, favored by the whalers of the previous century for its flat terrain and ample supply of freshwater. In a living antidote to the dangerous myth that contemplation is a luxury of the privileged — here was a woman of humble means, ailing with multiple sclerosis, having survived a World War and a suffocating marriage — Dore reflects in her striking memoir [Satan Came to Eden: A Survivor’s Account of the “Galapagos Affair”]( ([public library]( How few, if any, of the millions struggling along the world’s ways, have ever had or sought the opportunity to find themselves. The leisure after the day’s work is not devoted to this higher learning. Time that the wise would spend in meditating on these things is spent at movies, cafes and theaters, created as if by malicious design to hinder contemplation. Frederick and I rejected all these things and were determined to fight our way to inner freedom in spite of all the hindrances of civilized life. They were not trying to be modern Crusoes. This was not be a mere experiment in “Puritan self-denial, of repudiation of the flesh in a search for higher spiritual values.” They were going to Floreana not to escape life but to contact the substratum of its deepest meaning, “to try and found an Eden not of ignorance but of knowledge.” And so, in the first week of summer in 1929, with Dore disguised as a man to avoid identification, they headed for Ecuador. Packed in alongside mosquito netting and matches were Dore’s Greek and Latin textbooks, a small volume of animal fables, and what she considered her “greatest treasure”: her heavily underlined, marginalia-laden copy of Zarathustra. She didn’t tell her mother that she intended never to come back. She didn’t formally divorce her husband. She made no will. Dore reflects in her memoir: I felt, in spite of all my deep affection for those dear to me, that in leaving them forever I was not uprooting my real self but only an outward part of me that did not count. Dore and Frederick on the way to the Galapagos In consonance with Wendell Berry’s insistence that [“in the wild places… one’s inner voices become audible,”]( Dore could feel even before she set foot on Floreana how the part of her that counts the most, the wild and true voice of the soul, was about to come alive in a way it never could have in so-called civilization: I shall never forget the first view of Ecuador as we sailed slowly into the deep bay of Guayaquil. The coast is fringed with dense thickets of mangrove interrupted by settlements where groves of cocoanut palms waved over the heads of the other trees, amidst which cows, donkeys and goats seemed to find plentiful pasture. […] A brilliant early morning sun shone down on our departure from the haunts of men, as we set out upon the final stage of our long journey to the solitudes of our desire. We thought and hoped that we should never recross the broad six-hundred miles of ocean that lay between our island and the mainland. As we moved out of the little harbor and watched it receding slowly from our sight, we felt a oneness with each other which we had never felt before, and if we thought about the past at all, then it was with an utter absence of regret, and with a feeling of deep happiness and gratitude to the fate which had permitted us to approach our goal at last. Upon arrival, they discovered that an oil leak in the ship’s hull had ruined all their books and writing paper, all the bedding, and a box of clothes. But the captain — a questionable character who had been a German spy in WWI and who frequently docked on Floreana — dropped them off with the remains of their belongings and went on his way. Alone on the desolate beach, with the dark silhouette of an extinct volcano rising above them, they took comfort in the half-demolished stone wall, rusty water tanks, and remnants of a chicken coop left behind by the Norwegian settlers who had tried living there long ago, then given up. Dore writes: An atmosphere of extreme desolation enfolded this scene, and was increased by the almost completely dried-up, lifeless vegetation round about it. It was impossible not to think, with a qualm of fear, of all the disappointed hopes of our predecessors on this island, who probably had come there with confidence no less than ours that they would be able to make their lives according to their hearts’ desire. Common Galapagos fish from William Beebe’s Galapagos: World’s End, 1924. (Available as [a print]( and as [stationery cards]( She paints the alien world that was suddenly their home, beautiful and menacing: The landscape spread out at its feet had the gray-blue shimmer of all the Galapagos vegetation. What looked like dense thickets at the crater’s edge was much greener and fresher than the growth below. Thin streamers of clouds floated low down among the smaller craters towards the interior of the island, and at the water’s edge more volcanoes stood up straight out of the sea, steeply, though to no great height. Their rocky flanks were full of deep clefts which caught the incoming surf, so that the island was encircled by a tossing white girdle of the breaking sea. As the waves receded they revealed huge boulders of pitch-black lava. […] The red rays of the setting sun gilded the ocean at our feet. The sharp black fins of sharks cut through the water; a thousand wild voices of unseen creatures mingled with the soft roar of the surf. With the terrifying suddenness to which I, the Northerner, never grew accustomed, the equatorial night rushed down upon us and the moon came up. Filled as she was with “golden anticipation” at the prospect of building Eden on Earth, almost immediately Dore collapsed with an attack of her multiple sclerosis. Dr. Ritter, despite his medical training, held some dangerously antiscientific views: He believed that willpower alone could prevail over any physical condition, including her illness, and with “sheer intensity of consciousness” one could erect a wall of defense against any danger or pathogen. He had therefore refused to bring even basic medication — a decision for which Dore would later pay bitterly: teeth extracted without anesthesia, severe lacerations from the sharp lava rocks, a fire burn almost to the bone, a crippling blood infection by Floreana’s vampiric sand fleas carried by the wild swine. Galapagos eels from William Beebe’s Galapagos: World’s End, 1924. (Available as [a print]( and as [stationery cards]( Over and over, Floreana surprised them and challenged them beyond anything they had imagined: Our aim was to lead a life of contemplation, but we soon learned that this was something we should have to earn at the expense of arduous and protracted manual toil. They surprised themselves and each other, this nation of two, thousands of miles from the nearest human being, having crossed the globe to discover that all true companionship is made of two parallel solitudes. Dore writes: There could be no such thing as loneliness, for each must be complete within himself, and companionship is only perfect when it is not dependent. Collage from [An Almanac of Birds: Divinations for Uncertain Days]( using text from Darwin’s Voyage of the Beagle and Elizabeth Gould’s illustration of his Galapagos specimens. (Available as [a print]( and as [stationery cards]( The story goes on to take a strange and ominous turn when a newspaper gets a hold of their letters home and makes of them the era’s equivalent of clickbait, sending the world’s wealthy voyeurs on their trail. An American yachting party arrives, then a polyamorous Austrian Baroness (the Satan in the title of Dore’s memoir) declares herself Empress of the Galapagos. Dore’s life is suddenly enfolded in a human drama that far exceeds the ills and artifices of civilization she had fled, culminating with a murder mystery and Frederick’s death. Having gone to Floreana to find the purest light of being amid the wildest nature, Dore left having seen the darkest recesses of human nature. And yet there is no wasted experience — looking back on her idealistic experiment, she reflects on its deepest lesson: Life in the wilderness is rich in lessons most of us never have a chance to learn. It was a source of continual amazement to me to realize how civilization falsifies the lives of men and women, making it forever impossible, even for those who know each other best, to see each other as they really are. Couple with [A Life of One’s Own]( — a very different and very poignant answer to the enduring question of how we attain inner freedom by Dore’s contemporary Joanna Field — then revisit [200 years of great writers, artists, and scientists on the spiritual rewards of solitude](. [Forward to a friend]( Online]( on Facebook]( donating=loving Every month, I spend hundreds of hours and thousands of dollars keeping The Marginalian going. For seventeen years, it has remained free and ad-free and alive thanks to patronage from readers. I have no staff, no interns, not even an assistant — a thoroughly one-woman labor of love that is also my life and my livelihood. If this labor makes your own life more livable in any way, please consider aiding its sustenance with a one-time or loyal donation. Your support makes all the difference. monthly donation You can become a Sustaining Patron with a recurring monthly donation of your choosing, between a cup of tea and a Brooklyn lunch.  one-time donation Or you can become a Spontaneous Supporter with a one-time donation in any amount. [Start Now]( [Give Now]( Partial to Bitcoin? You can beam some bit-love my way: 197usDS6AsL9wDKxtGM6xaWjmR5ejgqem7 Need to cancel an existing donation? (It's okay — life changes course. I treasure your kindness and appreciate your support for as long as it lasted.) You can do so [on this page](. IF YOU MISSED IT [18 Life-Learnings from 18 Years of The Marginalian]( ALSO: A LIVE EVENT To celebrate the centennial of [The Morgan Library & Museum]( — one of my favorite cultural institutions, stewarding some of the most influential works in the history of creative culture — I have chosen several items from the collection that I especially love to serve as springboards for larger [conversations]( about art and life with some of the most interesting and creative women I know. The third event in the series — a conversation with Caldecott-winning children's book artist and author [Sophie Blackall]( — considers children's books as miniature works of philosophy, drawing on Antoine de Saint-Exupéry's [original watercolors for The Little Prince]( Beatrix Potter's illustrated letters, and Lewis Carroll's diary entry from the day he first [told the story of Wonderland to the real-life Alice](. Tickets (pay-what-you-can) [here]( and livestream (free) [here](. There will be signed copies of Figuring, The Universe in Verse, and Sophie's Things to Look Forward to. ALSO: OUT NOW A labor of love 7 years in the making. Peek inside [here](. [---]( You're receiving this email because you subscribed on TheMarginalian.org (formerly BrainPickings.org). This weekly newsletter comes out on Sunday mornings and synthesizes what I publish on the site throughout the week. The Marginalian NOT RECEIVING MAIL 47 Bergen Street, 3rd FloorBrooklyn, NY 11201 [Add us to your address book]( [unsubscribe from this list](   [update subscription preferences](

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Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

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