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Mon, Aug 21, 2023 03:04 PM
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Subject Line Length
Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.
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Number of Words
The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.
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Number of Images
More images or large images might cause the email to load slower. Aim for a balance of words and images.
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Time to Read
Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.
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Spam Score
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Flesch reading score
Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.
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