Video killed the radio star...

Or at least that's what Apple's hoping [The Hustle]( Tues, Aug 22 You’re the Apple of my Spotif-eye Last week, the [Wall Street Journal]( reported that Apple will be spending $1B on building out video content. That’s an impressive figure -- but it’s a heck of a lot less than what Netflix ($6B), Amazon ($4B), or HBO ($2B) dish out for original programming. And given that hit shows typically cost $2-5m per episode to produce (as much as $10m for Game of Thrones), it’s not exactly the kind of investment needed to compete with the video titans. But here’s a thought: Apple’s may be going after Spotify instead. Here comes the doc’s favorite fruit Apple plans to use their $1B investment (relatively small, compared to their $261.5B piggy bank) to produce up to 10 TV shows through their Apple Music platform. This short-term play gives consumers another reason to choose to pay for an Apple Music membership -- which already has an extensive catalogue and exclusive releases -- over the more popular Spotify. See, as the rooster crows, Spotify has twice as many paid subscribers (50m) as Apple (27m). And Royal Bank of Canada analyst Amit Daryanani [says]( Apple “only need[s] to attract 7-8m new subscribers to offset the $1B investment over the next three years.” Big little bet Apple already generates roughly $4.1B in revenue every year from renting movies and television shows through iTunes, but it has yet to heavily invest in its own premium video content (original programs like "Carpool Karaoke" have [not fared well]( for them). It’s plausible that this $1B investment in video is the sexy piece of bait that will tip the scale in their favor. And then, all of us can enjoy more [terrible shows]( like "Planet of the Apps." Just make more Steve Jobs biopics The solar eclipse, in one chart Yesterday, a total solar eclipse made its way across America -- the first in a century to traverse the country coast to coast. Millions of Americans witnessed the spectacle. They reported feelings of [awe and wonder](. They cried [tears of joy](. They [reveled]( in the grandiosity of the universe. And some -- despite [countless warnings]( -- just didn’t understand that when you look at the sun for prolonged periods of time without protective eyewear, you burn the sh*t out of your retinas. Yesterday’s Google Trends result for “My eyes hurt” explains it all: Among the safety-adverse: our own POTUS, [Donald Trump]( who was pictured at the White House, squinting at the sky, sans glasses. Twitter abound with [face-palmers]( who seem to enjoy learning the hard way: “I looked at the sun for like a split second and now my eyes hurt super bad,” [wrote]( one young man. “[S]cience was not lyin man.” [Safety first, man]( Cave O’ babies An estimated 1% of the U.S. [subscribes]( to the Paleo Diet -- a “caveman-style” dining plan that endorses eating only vegetables, fruits, nuts, roots, and meat. Now, one enthusiast wants to bring the diet to babies. Like Whole Foods in a blender Offered by [Serenity Kids]( the baby food includes liquified uncured bacon and organic kale, has the highest meat content of any pouched baby food, and costs roughly 2.5x the price per ounce of a typical Gerber offering. But it’s a concern whether a high-protein diet designed mostly for adult weight loss is right for babies. One Australian Chef has already [gotten into legal trouble]( for publishing a Paleo cookbook for babies (dieticians warned it lacked some crucial nutrients babies need). People have lost their minds… right? This is a little tricky. On one hand, Serenity Kids is developed by a woman who [“discovered”]( that breast milk was “nature’s perfect food for infants”. Almost as if that were its sole purpose… On the other hand, almost all current baby foods are indeed high-sugar fruit based products, while also lacking the healthy fat and protein recommended by doctors. But at the end of the day, when we have to decide between feeding our babies pureéd organic kale and bacon or a product with 19 grams of sugar per 4-ounce serving, maybe it’s time to cool it on the extremes. [A healthy medium]( Looking for a job? Get Slacking Slack is no longer some hip, up-and-coming app. It’s become so ubiquitous in the workplace that even your Aunt Kathy likes to /giphy her favorite Mean Girls quotes to the #main channel. But the messaging platform apparently has a few lesser known applications -- including a growing cohort of folks who use it to land jobs. It starts with Slacking in public For the uninitiated, we’re referring to the roughly [1k public Slack communities]( that anyone can join across companies (as long as the admin approves them). Topics are mostly industry based -- IT, product, programming -- but there are also 240 [location-based Slack Groups]( with granularity from continent down to city, and apparently this is where the money is at. Specificity is key According to Angela Bortolussi, a partner and manager at Recruiting Social, there is a protocol to follow when Slacking for a job. First up: you gotta join a group centered around your location and interest(s), and be as clear as possible what you’re looking for. Groups like Denver Devs and PhillyDev boast as many as 2.7k members, and others like PIGSquad (a Portland indie game squad) cater more to the “you’ve probably never heard of it, bro” crowd. From there it’s just a matter of staying active, networking, and making yourself accessible by including things like your personal email in your profile. [Who wants a Hustle Slack channel?]( a few good reads The hippies who hated the Summer of Love ([Longreads]( Apparently, not all dirty, guitar-tinkling Jesus-look-alikes were about that SF life. This story chronicles (at great length) the battles of anti-”Hippie” groups like the Diggers, who went so far as to stage a march in 1967 titled “Death of the Hippie.” (Of course, they were all clad in Birkenstocks.) The rise of the super-commuter ([The New York Times]( Think your 30-minute electric scooter ride to work is bad? Tell that to Sheila James, a 61-year-old whose commute from Stockton to San Francisco is a daily “three-hour odyssey that includes two trains and a bus.” Super-commuters like her are on the rise. Banning ‘killer robots’ just isn’t practical ([WIRED]( On Sunday 116 entrepreneurs, including Elon Musk, wrote a letter to the U.N. urging to limit the use of autonomous weapons. But the real-world distinction between human and AI is increasingly blurry, and despite the gravity of consequence, the decision isn’t a black and white one. The case against the media, by the media ([NY Mag]( The public’s trust in news has declined from a high of 69 percent in the Watergate days, to a lowly 20 percent now (the only major institution with a lower score is Congress). NY Mag breaks down what the media has done wrong. Warning: this is a long one. Remembering Dick Gregory, Comedian & Civil Rights Activist ([Rolling Stone]( Mourned by the likes of John Legend and Samuel Jackson, the legend of this 84-year-old figure is unknown by many younger readers. An informative tribute to a man who marched with Malcolm X and hung with Hunter Thompson. This edition of The Hustle was brought to you by “Buy land, they’re not making it anymore.” The principal Mark Twain was referring to in this famous quote is scarcity. It’s something you probably read about somewhere in economics -- when something is scarce, it’s in short supply… which means people are willing to pay out the nose for it. Take real estate for example. Nobody can manufacture it, and Elon Musk hasn’t figured out a way to 3D-print more of it. Thanks to high demand, a studio apartment in NYC can set you back nearly $1m. Make a land grab with Fundrise [Fundrise]( is an online investment platform offering an alternative to stocks and bonds, an opportunity to invest in a scarce resource: real estate. In the past, real estate investments have been hard to get your hands on because of their steep price tags. But now, with [Fundrise]( for as little as $500, you can invest in private real estate assets across the US – just like billion-dollar institutions do. Give it a go and [diversify your portfolio]( -- for way less than that closet apartment in Manhattan. (Oh, and if you wanna read up on the boring legal details behind this, you can do that by clicking right [here]( 0 REFERRALS [ BECOME AN AMBASSADOR WHEN PEOPLE SIGN UP USING YOUR LINK Lindsey Quinn WRITER Kamran Rosen WRITER Zack Crockett WRITER John "Still uses Pandora" Havel BACKSEAT EDITOR Barry L. Plotz STAFF MORTICIANS [SUBSCRIBE]( [JOBS]( [ADVERTISE]( [EVENTS]( You opted in by signing up, attending an event, or through divine intervention. [771 CLEMENTINA STREET, SAN FRANCISCO, CA 94103, UNITED STATES]( • [415.506.7210](tel:+1-415-506-7210) Never wanna hear from us again? Break our hearts and [unsubscribe](