📦 Pack it up; you’re moving to Oklahoma

Plus: Investing tips, AI reunites The Beatles, an armadillo gets a toothbrush bath, and more. [View Online](113/d2q-Vf04/VWKhgC6W52NCW2myGNZ6vcTpYW6hm-BV4_QyZ2N7Y8_3L2-MLBV1-WJV7Cg-4dW6NfJ4q3KPst3VWg66J2gDDcVW2sHBQp3q6LKjW54Vzfj9632VyW6YJlTn4hV6GsW3CsXLK6llD61W1203vz1FzQyWW7bmHVV3xB6M1W3FtdmC9fnjGhW1KGY7m5VFQHGW95TmsF5gGMxqW1L-Pg94nM8nsW6MJnpQ298B8FVNqpV436Sz5xN6MnQfq1_42NN59gJBS-pFKnW99bXMl7WNc89N8LVsBG1Wff7N4Bz-RQrg1grW51rZR62wfxd-W4r8pCB1c2Vb1W7w2PJm7hzC2wW4KQKsL1XFDSjW4WPRw39dVl6MW8KGrZv2-J39HW4SYCdh2CJxghW6TSRLc2C694NVc7SCB3V30QlW4cRHgz6YR3rRW7PB35N12gLNg332z1) [The Hustle] A new survey from MassMutual Life Insurance says 70% of Americans are worried about increasing housing costs, meaning a whole 30% of people either didn’t hear the question properly or, wow, good for them. In today’s email: - Crater economy: Startups serving influencers won’t like this one. - Save and invest: The Psychology of Money author Morgan Housel shows us the way. - Moving target: How one city attracted (and retained) remote workers. - Around the Web: Letters to the dead, a deep dive into cheer, a cute armadillo, and more. 👇 Listen: The creator economy is slumping. What’s up with that? [podcast media player](113/d2q-Vf04/VWKhgC6W52NCW2myGNZ6vcTpYW6hm-BV4_QyZ2N7Y8_1G2-MJwV1-WJV7CgTb6W1RfdP-8CHGZRW86NDxj2mc1HhW85bKwG22cvbQW8mD34q3D7cyQW5rmHzY6C8JsXW8nJ28c5n8kbhN8FPhH-ytpQfN2fHHFNzmnVdVBRsyJ5rdXY8W8df-Z28Hn-55W5GjT1X3Kh1HSW8KK-v34SS0pFW8WYMSL1bKgjvW6mDpnq35Jj7-W2BlC1B3wTr5cW1sflNZ3C35Bf3lft1) The Big Idea [influencer](113/d2q-Vf04/VWKhgC6W52NCW2myGNZ6vcTpYW6hm-BV4_QyZ2N7Y8_1Z5nCT_V3Zsc37CgSLkW7jsGvQ6vcZhGN4Kj2RC3p_dWW4ZVmhD43ZX1JW1MlQRc3b9SD0Vgm-zH27HyRjW3Zqt7r7TLqb7W3fQlTP3WXCwDN88R28sfb3JLW7FbtqP58yhfWW7z4-kT5-tSX-W1VkwLS3NB7XyW1pdz4-844dWXW8D20qH18G4lfW4YxWzg6CCMXXW8WBrys71KckMVhWHf84XzgYJW4FTZ2v5tH86zW1llNtb7Kdy2QW6_hvdM1YXVgCW6jSxxk6HpLPpW2Hk3cx1sY-cfW2WzFGd7f6B0VW1k1mzG43CFGBVjhl7492h30yW783xX58Ttsw4N8SH7Md-1HR1W90dvq93fyzQKW9195Rp4SyVkyVp79Q_5789SVW5tw9-y18S3-zVlzwW373D9s1W1w7L9P43G7wlW21N-5m57x07-W4dcfT_6F3JFQ3nKZ1) The creator economy goes boom, and not in the good way If your startup serves influencers, you may want to update your resume. 2023-06-15T00:00:00Z Ben Berkley Gold rushes are exciting — unless you’re the one with an empty pan at the end. Take it from startups built to serve creators, many of which are now coming up short on nuggets. But oh, what a rush it was Since 2021, US businesses selling products and tools that support creators — the social media influencers who make the world go ‘round — have raised $8.6B+, [per](113/d2q-Vf04/VWKhgC6W52NCW2myGNZ6vcTpYW6hm-BV4_QyZ2N7Y8_2S2-MKJV1-WJV7CgLT2N6R23H4DjnsgW7_mPg45dHDFJW3F2x8d5nTjx4W3kj3g35_Z_mYVSbQqN6l2-tDW69fjCk6Mf8NCN5zv0QDc3jFsW2pQKLF37wmsrW667PFH96D9LTW250dRh2XtFGGN4fq17d1vfDPW76k0pg2MrXrvW12d2_x2bkvWZW4cSjFS47dnFWW16yJgD25qDqHW3LdTjb7_TxH4W6-yJBj587rrPW5XngWB344hwBW1F78nd89wngcVwQ0L335Gbx4W1pllJw7KCq62MRmzSkhqJs2W58xjQZ4nTk5xW29htX53xqcW637-y1) The Information. That hasn’t been the case lately — fundraising for the sector is down 90%+ this quarter compared to the same time two years ago — and now some businesses are starting to meet their makers (to tell them they can’t help them produce viral content any longer). - Since the start of 2022, 18+ creator startups have either been acquired or shuttered, according to The Information, and many more are running out of cash or pivoting away from creators. What went wrong? A few creators have done well ([very, very well](113/d2q-Vf04/VWKhgC6W52NCW2myGNZ6vcTpYW6hm-BV4_QyZ2N7Y8_3r2-MLhV1-WJV7CgXLWN6HsLk8vhN6kW762Z146Fy2RMW7GqffM3BGFq7VwGwBm1fThxXV7Sk7D2XPqBPW8CLGTm5pFCp6W5H9vVT3wX4MmW4hZgzg8WqfR3W4KMT2t56-3jzW8VbQLz7mxXkXW8DhCQn4k5DwCW50Dms620kmgnW89jfcd3JcWh-W4gKXYk7MbZkXW6v4XGT3XwC57W1KqQ5p9hbh5wW8sKDkB3bqnXDW3fQjV64_TxLzW99RjtL5HMtVjW1vdSTw4RqJmyW95V_TW5hfHnKVJ943L5hbqxFW3-xGg96sFL3lW73d-Jd6sL6BXW1nlj8c5sy9GpW4N_1SF3LZvSWVbB__h3MSnJFW3Dnxw749nBrs2h_1)) for themselves, but most don’t make enough money to pay for specialty services. Companies were betting on the emergence of the fabled [creator economy middle class](113/d2q-Vf04/VWKhgC6W52NCW2myGNZ6vcTpYW6hm-BV4_QyZ2N7Y8_2f2-MK5V1-WJV7CgGqsN4sG7HlpnYBjW6tdD6B2LDCH0V4gV2Z5cZjT7W1_ds5z8SZ_dwW3QgdBG7M_WX4W3mPv8k26MJ50W4mFFr62Q4qjLW4kZv7T81BFX5W7V4Tnc9gc20-W8-Hd_j3BZjYMV145P-4wFL-gW2nzcF09dR7NRVwyDk71hjJqMW2J-ZGc8jjmYrW2rTHD63qzQwhW6Rq31h8TZH9LW6Bj7br897tq_VMc_V44nLH7pW2LNQfG1Kx67CW5T0-g_1sZ4Lf3d9c1), and that didn’t materialize: - Only 12% of full-time influencers make $50k+/year; 46% don’t make four digits, according to Linktree — a creator company that aptly [just shed 27%](113/d2q-Vf04/VWKhgC6W52NCW2myGNZ6vcTpYW6hm-BV4_QyZ2N7Y8_2y2-MKpV1-WJV7CgSR1VDGs2J2D6hHLW3H28p58V4QF9W3VhjgQ9hQ82wW19HW-z6qPlX9W3Wwvxk3K4RQpW5bfP8Z41BFVrW7r2Rdh4Q5mSVN7mGLvSrL9SMW7pDwKB3ndRvMW1x8qWf4HWhxRW2C91CS6_LVs6W6G0rwV16J66rW1TfXkt8cT7fWN4vgTykrk984W8JGWbg5RnJkdW4d6tJ-6qB0zzW6nVW2L6WmShBN4_m9rDyqy6zVJ7pJl59Y6rFW6M0tPm8FrGwtW6-Gffm4px6X1W4Cw7ZY1hTBK936bV1) of its staff. Of note: Creator opportunities are narrowing, but want to buck the trend? Figure out how to uncomplicate [taxes for pet influencers](113/d2q-Vf04/VWKhgC6W52NCW2myGNZ6vcTpYW6hm-BV4_QyZ2N7Y8_2f2-MK5V1-WJV7CgJP3W3frDTb4dPjhxW7dKVgN53sDY1Vt3twC5YFJ3lW5NctLt2zj0jWW7dZ9tk8dqNG_W5XDpNw7NrR1QW8Ntsdn1RZNJqW8tkgmW6cM2hHV83lnp536Db0W2x-WV12vGB3NV-51TN1jS2JRMT0S24hXGNTW2L771662G02rW7V-QLL7JWKC5W8qHcFW51C-pCW2JQNYR3SF5C_W45dvJJ1kWXgpW2ZFqYS9cjLwrW3CbXJC6RMcxpVGhm5f3KTYTj34PN1) and you’ll be internet royalty. [View on site](113/d2q-Vf04/VWKhgC6W52NCW2myGNZ6vcTpYW6hm-BV4_QyZ2N7Y8_1Z5nCT_V3Zsc37CgSvGW6YWNCt8PS7z2N6ymBvdJ7_WDVBwbxV8bbvNnW6FpSX93vjtg2W1g4qgR2sMFNsW8tLKCC1Cmp5RW36VrgL2Td3PFW1rd2zf5ZTbpbN7Hlx0XNM1cjVCW7N48fKLxPW4DkLL16B3cvNW4hG-cY2kPwqxW5DrfTF806rQHW8rkW628W8_RVW8kGD6T7XrlgTVJfXrH89vV3fV99SPb3MycdcN1b7g_nCBpRfW1ftktj7PnmnmVvtQFb40jCwpW86hsj56-r2fvVGyFMj6bBcvlW5C283Y6Kh6n8W5nmS6M1c25d5W5gzk1271ztsfW36cV642mV5YtW2q3thF13zv9YW3VPFJG8_ZZrqW3MZxYW75HtcDVFYxww1vGBXYW704Slc5zt-BxW5s1chm7DL7QQW3SZtGN16flWjW6yHCyc6Drn3v3db61) TRENDING [eyeball wearing a hat] ​​Paul McCartney said a final Beatles song will be released this year, and we have AI to thank. The track features the late John Lennon’s vocals, pulled off a demo tape using the same AI tech used in the Beatles documentary “Get Back.” SNIPPETS The Federal Reserve broke its 10-meeting streak of increases, holding interest rates steady — for now: If inflation doesn’t ease by next month’s meeting, officials suggested another rate hike will follow. TodAI in AI: EU lawmakers voted to [approve](113/d2q-Vf04/VWKhgC6W52NCW2myGNZ6vcTpYW6hm-BV4_QyZ2N7Y8_2y2-MKpV1-WJV7CgXWSW4DNGqZ88F78JN7C945cMcK2dW5sLzvs1RRJKWVdLL-Y2RFk9sW4vQYPQ82nxYNN9glYPJP1WFRW2QBpVR29QYtCW9cCr8h3zYcM2VBZb3s236yztW5F_SVN1tD2SMW4B9lhK2S2C33W9gVbW33HPVhdW1P_9Kw5DmxftW360J185xLKggW2Xz4ny3RMnG9W7y0ZXX3k29NwW7h4Rrz13FTmRW5JRr9g6R4s0_W7c1fhq1xKjHdW9j3-Pj7PMyMVW6qwl4l61VH1qW5BS92B5FCDkV38Lj1) the EU AI Act, which would ban or limit certain AI applications — e.g., predictive policing, social scoring, or anything that could influence elections. Draft pick: After accounting for [8.4%](113/d2q-Vf04/VWKhgC6W52NCW2myGNZ6vcTpYW6hm-BV4_QyZ2N7Y8_2S2-MKJV1-WJV7CgVw2W4rCmTH2g9wWdW4Hg7Tz5DLsqLW2rWRT81rnHS9W9gLNY76FdjmFW5DXVY18PJLNhW67HX5c2KB0HgW6TkqjF5pl227W5DKlyW8scpk2W3dbY_L1sT6b6N8cK4mpL2PJMW8zkXX83X2T4hW5XPJJv4gkvDzW1F0ndT7V2TBlVFf3z543G7YmW3dCgjp5fHjLWW2YLbyY5xMJDxW5J0JF367XDjmW5_-XdC7svwYlW1JWwJb4VztTNN3BHqZxX11yjW1dC4hQ7j0yvYN43Qt7Y6qVNwW2R6f5Q2gFMXKW8m2b8-3-1DNs32MB1) of US beer sales in May, Modelo Especial is now America’s top-selling beer. Bud Light, in sales decline amid political boycotts, had held the crown since 2001. At a premium: The US cyber insurance market, poised for strong growth as AI stirs up new exposures, saw premiums grow [50%](113/d2q-Vf04/VWKhgC6W52NCW2myGNZ6vcTpYW6hm-BV4_QyZ2N7Y8_3r2-MLhV1-WJV7CgTDTVN7lmp66_-gfW8wTpsc3w-xSzW9fhb4C2x1YtCW3t4dM86FVNmvN7mHBYZ9gS1yW9j9bX03YhvL7W7fHzhr8BYxsfW4xpFQP7hq8rFW1Q3zBW3kmZCpN20y8GHrzkqGW48CsrD4zlglNV6BXLt4l-wg7W31lN6C34HpcDW5Tt7cg11djBpVn0Fcq9cbFT_W8HbL_x17-_lmW4HZ35y5JGjrKN6cclY3gx9d4MR1Yj0gBfjzW4z4hQ-42rLBHN3CkZPXjFVK9W8Rfdyx4Yz0lcW2vfxdL92k3T7W7vmzkg190PDbW6YfrNt8sr_yDW4-TKd826Lmd2W8PcfHZ9hNbXxW3wfzSp6Y5XxV3q1l1) to $7.2B in 2022. United Parcel Schvitzers: Union leaders and UPS [struck](113/d2q-Vf04/VWKhgC6W52NCW2myGNZ6vcTpYW6hm-BV4_QyZ2N7Y8_372-MK_V1-WJV7CgRC_W1gTCnW1MpQHCW4-bb4B7wxCJvN1vklg_m7qvlW8wqNqw4rdsWYW6n5HqY5Hm7w_W1Zj7KJ69CvbVW21rQ3_4lcY57W7q_51K6zNP1NW1Qkp6j3cllznVK-8tb4d8wWFW4rsN0p3s-jFbW8ydt1w16q2JdW5p9lXZ4jVJprW3D_l7Z4P3gk7W10_YhD39H9xyN7Kr-JvXv5stW3C0d5z6BVs4tN2lQSKnSnxR1MZHZpnbrBt7W5hyQzc25BlGrW1WdDcg3r9WhyW8ndWlT5zBCnVW6jXyhw435VzYV8hmMs8LS7rrN7dNvXrS7KkxVmN3VS6MH3tF32h41) a tentative agreement to add AC and fans to the shipping carrier’s fleet of 93k iconic — but extremely hot — brown trucks. Flatter-packed: Ikea’s R&D lab, Space10, used AI to design a 22-pound, recyclable, modular [couch](113/d2q-Vf04/VWKhgC6W52NCW2myGNZ6vcTpYW6hm-BV4_QyZ2N7Y8_2y2-MKpV1-WJV7CgNZTVWFPRM6bzfJHN596cZKsWN3FW74kDmb4ZrhWVW40T-w_3Nw63wW7dQm6z1bb6brN6f-W2-Ftp-9W3R-_H_4qwBVCW1R_f4H8HzBDmW1p5wvm9kqf0qW6_rzYG9hw432VBRsDy6Rdv4hW1cYDSr7dxjxLW6nNKzP3c0---W6s2VRH4VbcQ0W1M3DCC2KGXZQW7TQv893qkDtDW1G6WsP83JxxJW6Dp1zk1kqvWFW7BCmjQ6GY2CWW2cYvdW7cmhV9V8Y8k25tNXHQN2PYsbRhnRfW3hsv1) that fits in an envelope. It’s just an experiment, so you can’t buy it… yet. Hate to hear it: Speaker company Sonos is laying off [7%](113/d2q-Vf04/VWKhgC6W52NCW2myGNZ6vcTpYW6hm-BV4_QyZ2N7Y8_2y2-MKpV1-WJV7CgFXrW83wVcZ8yC9zFW1g5p--5m6BjKW1YfSsp1v6JZ5W7t7zRM7-hv5XN2ZcM9-KpXv3V9tnVl1P7tzMW6L83MF4pX26GW8Dy0Y88Nm_pDW94cy7340dm5rW6-Kldd14JxtfV_NVT15z4DnzW1TPs0s27f-k6W492h5V2L2kg_W6hXGWl6ywgkDW7qdP_J3DwSL6W7KZp6w636RD9VxKG6J1GxjWSW7dvcpL43rP6cW3T9F5J13TLbpN18cxXNzPFtPVygxvq6xKl92W6jVRP04sF9S93f6Q1) of its staff. The company reported revenue declined 23.9% YoY to $304.2m in Q2. FROM THE BLOG [laptop] You’ve done the hard part: finding a mentor. But now you must make the most of every moment you get with them. Here are [49 questions](113/d2q-Vf04/VWKhgC6W52NCW2myGNZ6vcTpYW6hm-BV4_QyZ2N7Y8_2f2-MK5V1-WJV7CgQPpW6JyNY15xT4SKW77Qcc26p2JSdW5m37QW2LMyQQVz8R808TRrTJW5vkDnc5hg98SN1xjHzH3r08yW56JDLl7D0DyZW5qRJ443Ztw8pW2tk4506k9pMRW3hhrGs4ZzL3TW6sMNWf1WYXK3W7FHmml2P5TKZW4xxnyY6phcYrW2zsN_h38TrmFW7MXVK76C3sq_W7PxdwH6VSvMPW8hYhKh1_8QGFW303fVp6-gPXZW8v__k94dw3M6N4N-3j74B-DK3n471) to ask your mentor about work, life, and your career. Watch this [The Hustle Daily Show podcast](113/d2q-Vf04/VWKhgC6W52NCW2myGNZ6vcTpYW6hm-BV4_QyZ2N7Y8_1Z2-MJQV1-WJV7CgZZDW7Zx54S4L_WsxW1hzGW05C4j3_W5hPhVF469pdnN1gfLjLPcS_jW71L8_H6MDhtdN7zwXDMtGwlDW3dMm9G80PqbZW8dx1Ph5VgpMwW1wD-352YRKq1W6xFk6X495yCyW6LSNvG7Lc8chW2B-zVg3zVvwDN2GnV8l6GYB8W93J7ZL1VdLB9W1bB3627bm3YxW3s9QCD19sVbnW6P-zW_6kfjpnW2nplDQ4tc88-3pXs1) From the pod: To achieve greater financial success, do yourself a favor and become… insecure. OK, not exactly — but we did speak with Morgan Housel, author of The Psychology of Money, about how some good ol’ paranoia can help set you up for a healthy financial future. Just don’t let these financial tidbits get to your head, or one day you might end up naming a yacht “Compensation,” and nobody wants that. [Watch the 1.5-minute clip →](113/d2q-Vf04/VWKhgC6W52NCW2myGNZ6vcTpYW6hm-BV4_QyZ2N7Y8_1Z2-MJQV1-WJV7CgVDjW98g2YC6cGW0tW1WFzsJ2CFkB2W342_Jm6DxgDVW8wBsdl9l-CrPW74jmvT3ctSFrW259Qj18D1_ljW3_l52P5mk6lvW27tkDN48C1sxW2GSLwK7Q1R_cW3HdnG_3DwFdnN7Tv2x5j0G20W156qL-3dHc8GW1sg6xr4-2kdZW4LNN3M8FFqM3W52B_QH5kkbZmW6ym__t2QjtGSMl0KYPCcF5dW5ZW-FN8H0vd43dRd1) Free Resource 113/d2q-Vf04/VWKhgC6W52NCW2myGNZ6vcTpYW6hm-BV4_QyZ2N7Y8_2S3q3nJV1-WJV7CgFmFW2sKq6r6GWJNsW8yTDRM42Qgn0W5d641Y7ngnnkW2RcHNK9jB38pW70bBCR6LM8nLW7B4Vmv2MzM6gW1j2ZS82YhdjRW7hFk_D59hRWGW5c-Wc87WFrbSW3MQWqS3K7NnhW7FsCgp5sxV6VW6F-Qqd1wHBrpW8bknlv4RtDjxVRJRTP7HyClgW7cy7KF13md9fW1XxdrT4yBgNdW3-x47_2PNYYPW4Y8dTW96VMYbW5wfzRP3Mkk5dW7_Vd2F7Ml-d6W4H7rwt8Ssc_yW8KdJfm8232G2W2-lS-f3qsyKbW92Xpmb2Rt7tT3b3l1 22 templates for resignations, resumes, and cover letters Seeking a shift (or is it shifts)? Sure, job hunting gets boring and chore-like, but don’t forget what you’re chasing. The right fit could be glorious. And when searching for work, you’re up against the world — so don’t sell yourself short. Take [22 free job-seeking templates](113/d2q-Vf04/VWKhgC6W52NCW2myGNZ6vcTpYW6hm-BV4_QyZ2N7Y8_2S3q3nJV1-WJV7CgBQdW8cHllC7Ln6D7W7PvyJJ8H1rynW6pgdTz68zgCfW3jv_7H2z3xzcVGxbLR2cs7l5W6JjCnW8Vjm5wW4450Yz8TT5FcW7HQ9jw3TY1KVW4tjz2S5VJQsxN7TZlc2ZpFDPVxhYkb50pKqDW5sHK8F4QNTKcW53_Ct94DX4rgW8FT3sc1Gt2qMW8fdTBy8ZLfN9W99yqgd62m1DXVR-qJY6tvBNyW38zpww6wphfHVWbgsG5fddmvW8D1MTb6lgy-SW1Z3bTJ5vw0QWW5x_YdJ4Kb-lYW5MnSF817Zw10W4Sh_-382kNvR36kg1) to showcase your most splendiferous skills and line up those interviews. Keep shooting. We’re pulling for you. [For job hunters and hoppers 🍴🐰 →](113/d2q-Vf04/VWKhgC6W52NCW2myGNZ6vcTpYW6hm-BV4_QyZ2N7Y8_2S3q3nJV1-WJV7CgP4tW5G-4-f6d2L3wW6Qsjyj2ZRwg0W3Z0yNZ376bg_W5Km0PH6PqBw6W6sgKkQ5TXl_nW86LrRs1Q4mH3W6K6VXw7Rsy0MV3t7XZ30C6nwW3s8pjR5NVvgHW4P1hRc7N73tnW57yC-C2_qBcsW7-zBgz33sdGnW19YpNZ1JTk0gV9V-8961wX3HW4kG0nW2CPX7ZW7ZYmYL5p3YcGN5sn4PGKVXGPW3ycPgS3xSK2dW8hnZwR8PBty4W4wL2yS341YJxVB-TBV85LxbxW6zbBhQ2MHhQCW2FDTvg4D6mrcW6YT2SL259r_t3k0n1) This place is OK [remote worker](113/d2q-Vf04/VWKhgC6W52NCW2myGNZ6vcTpYW6hm-BV4_QyZ2N7Y8_3r3q3phV1-WJV7CgZWTW8W1RzK10-Yq7W4b4q606jpqsGN6H9X34jSRj2W4SqBlJ10YTXnW5XQ5vs6FPydnW1ZncJv7CRnz0W5hB6Kz86rpncW8MDvk88f_JCHW698Wdg9lmrl9W5xP7dB9dRq3mW2bbw2c930GjgW1zg-dT7Ddg22W1ZJv5V5mCnPJV2QC4F6xzccZW4MRqYM58btLRVmLVKz7hWzxqW2Yp41k6pBHlLW6l_xrY5c8MDGW1sh4sw4VrlXrW7_v1h948p3z0W8w2s9G1mq59_W6L1Ht58bYFQfW9c2pdH55QwLgF2gnjGn95mcW6tlnf96WfLM3W65VR-L1GzmkFVggKK37k2YnGN6Mb007MmTQf3js41) Remote workers found Okla-home-a Tulsa’s experiment gives other cities a working template. 2023-06-15T00:00:00Z Sara Friedman When Tulsa, Oklahoma, started offering workers $10k to pack up their lives and move there back in 2018, we were [intrigued](113/d2q-Vf04/VWKhgC6W52NCW2myGNZ6vcTpYW6hm-BV4_QyZ2N7Y8_1G2-MJwV1-WJV7CgXZHW8nSqgq4QKDjPW4VtSsB5G21YVW4_g7Zf7CDHv2W5TdjY-7FXGrpW24p55R4Tnz0fW4tWnF61T559_VGH1w06kFwrnVqP_7Z1JTL1DW6-f7Ks3HSvY_W6ktln257wBVmN8gBFNHy-3VmW5mRgjk3slcNYW1jqN6Z8FVyyfN4Qz8B2RRznKW6sPC-45T1b9LW4vqq3w5zTSDw31VD1). But, five years later, something even more curious has happened: Most people who took the initial cash bait stayed. Per [Vox](113/d2q-Vf04/VWKhgC6W52NCW2myGNZ6vcTpYW6hm-BV4_QyZ2N7Y8_2y2-MKpV1-WJV7CgTH3W8bXs8666bvmMN4RXjSNQrzjBW5S1r8q58DNmWW18BhJH4PGnJgW5JPVfL45s1VGW771jzW3NmKjqN5DKnBt5v9VHW3LvtmV2FtT5GW6-F-Wz75C9VcVzqxrC2L_vNyW5Yy5HZ5WG6mRW7WPSNg3knk1CW3mRL075WJR_KW3g8M8p4wZ6RZN2xGdV7-Q0K2N90dS-5b7fy_W1xCMN66tn-l0W71QPR631s6_MMvHFC6Wc-_BW4kcrCV2bN0B8W1G38PK8fnFRPW3Hqlhd6dp8HF37241), of the 2.4k+ people who’ve moved through the [Tulsa Remote](113/d2q-Vf04/VWKhgC6W52NCW2myGNZ6vcTpYW6hm-BV4_QyZ2N7Y8_1G2-MJwV1-WJV7CgRqjW1hZR2B715cKJW1xFPqW2w9SkLW4s6n1898dB3kW6Sh-6w3k5zrMW3hxXvh82fQHdW2TNdyk27Fp4NW5_vp1H2_hqMmVXJY7v5ZgmZ9W5x9dZw8bKCTRW5DtFTG1mhZN6W7TwR1Y7PGzRrVLlhVy7gwM-SW2-wFbm4vcTqRW8nQXgt11DtzdVQ_k0p55Z2VpW3Y4fK92L7lvQ38kr1) program, 90% stayed put after completing their one-year commitment — 76% never left. And they’re bringing serious money into Tulsa, each [generating](113/d2q-Vf04/VWKhgC6W52NCW2myGNZ6vcTpYW6hm-BV4_QyZ2N7Y8_2f2-MK5V1-WJV7CgLFDVq1vjb6Zy5wYW5TlbPX4wHzMbMLmPbkv6k0MW7WDch299rCGNW4C3FgQ5-wCcDW7jbr9w25WvQrW1x0LFR4LZXcTW4Yp3sr7PjxlZW1gzjrF9kR27hW5ySW8B1nl5JYW5w88nd1dl96bW17B4Hc8DkWFVW5X8Z049bc4VSW7_bzC09gnWRdW8JPpgh9l6KLqW98QdpS1hz-C4W2p4bLH1YfFxmW2L7Zjl8yzRW5W7NPG8282H4BDW9769pB1h7ccs3cP41) $150k+ in labor income and contributing a combined ~$2.5m in new sales tax revenue in 2022. But what’s the draw for workers? While that $10k didn’t hurt, it ended up being much more: - Tulsa Remote hosts ~15 monthly community-building events. - The program created 160 Slack channels that cater to niche interest groups (like parents, book clubs, or cycling). The initiative attracted people craving connection, per a [2022 Brookings Institution study](113/d2q-Vf04/VWKhgC6W52NCW2myGNZ6vcTpYW6hm-BV4_QyZ2N7Y8_3r2-MLhV1-WJV7CgWDPW25wW9v79mxt6W2ZCMjQ64vm7MW3KJR6_3-6Ym2W2Ry9407ns9qRW46Nyh37Nqd8vW2LhgJ-8LNDYZW3M3nlZ4q_0xHW32F4T-7D3vzLW6h4Knd1W2nX2W4G5_3_4t2svbN3DfGvkb2XP4W1KSCLJ29CCSBW5SVpHT3BfWf7W5k850w6F8dsgW51nqNt7NZplTW1PwHX93jCjfPV4w72-4xZbwcW4HKpQr3zd8ztW1mQzts4RwBgvW3cVqjL2B4pSPW4qm1Zv1Rbyw7N3LB3nL6ttXwV8-Z7m356SKZW4JVDqy7vZQzSN5GSXp7nXlwxW7G_hWR5dc3kcW6Mfq6291R_gQW7wFsKt7GhJx43q7w1), and delivering that community engagement made the move permanent for many. Could this become a thing? Totally. Other [cities](113/d2q-Vf04/VWKhgC6W52NCW2myGNZ6vcTpYW6hm-BV4_QyZ2N7Y8_2y2-MKpV1-WJV7CgFG0VGzm_p4r9RMFW5-37kz7MDYQ9W6M9TLy4xH1QVW6P_4JQ1g3XVhF4LNRGXsm1HN6X_cYW67VcXN4HJGRXlmrsCW7TWZPK95F_ZHW1LHggT2v4ZnvW63R4wd7BdfwZW6wc2SD3DFQVVW2Q2nzJ2PFfLRN1xMmP9hPsKfW7S9r-b6_Dx9NW3JqbyB1yzhwZW7Xx2bl8-mwMDV_q9Df3mF57ZW1xlcXk1xvCQYW8gnsz51_SFWwW4QlGKV4Qm1XWW7pVGZv9hrYC2W2HZJzt6V9QJt33ML1) have already set up programs to tempt remote workers with cash and perks, from Bentonville, Arkansas, to Paducah, Kentucky. While Tulsa’s program shows community-building is key, lower costs of living and more affordable housing sweeten the deal. And we’re talking drastically more affordable housing: The median home price in Paducah is [$118k](113/d2q-Vf04/VWKhgC6W52NCW2myGNZ6vcTpYW6hm-BV4_QyZ2N7Y8_2f2-MK5V1-WJV7CgXMjW7sfXy_16x4nSW89qBJF75Q0dLW6-NC-t3RnNKmW3c8mf05YN0RrW4HdzLd18nJtMW12TcN65WCC1GV8bGDr5mqg4wW62cFQJ4Lk4SVW56GVBz95cgLFW6cCdtB5PK3mbW50bXfB7pK_fPW1LqFYC6nVQFSW5vtQTm8PMtm8W1-9z567s1Vh2W3ZrzlH6Yg1zyW36b7c02ZHqBcW6PtMXn65hgv0W71zVd94yQl0fW3XBtNt6kTzz3W3CjflT2VVXP839GD1), compared to [$799k](113/d2q-Vf04/VWKhgC6W52NCW2myGNZ6vcTpYW6hm-BV4_QyZ2N7Y8_2f2-MK5V1-WJV7CgP70W62Hw8j25ZbwdW4VMtGY6F0KcFVMxvF62ThBzCW4VqCFY4cyv3dW31l9Dg8XTz27VWd5xj3LtjgLW66r9Wz8SP_kZW50H6CL68_pT_W5kFhdJ3M_PwsW4tJb597VhdSjW1Qpjh93tz8MZW5dtbn72218WkN4yngjF7Pb7gN7qLJkrnW7l_W8vgHxs6-5Kd8W3FrPhc6l8jFMW1g2zT47cYQ3yW7Xgsx04297y9W2kLnZ4185wVfV4Lm9V1Qy_wK2ZQ1) in Boston. Now you just have to break it to your mom that you’re movin’ out… [View on site](113/d2q-Vf04/VWKhgC6W52NCW2myGNZ6vcTpYW6hm-BV4_QyZ2N7Y8_3r3q3phV1-WJV7CgPTBN2HwH_RGQSpWW2kHrrH72q06zW39BLTk6pjlpjW6qbMWz5Fby77W8_9Byl5HCTH6W5PJ-z2229tjrW19_WVS8HlZQzMmMGYfznFLQW8x3htc4kbPyWM_JQB1GVfNyW57Z8C081ls6MW7bXxx82ccJTPW6SclGV44K24qVbzbVr11Vfr7W32BVdS5rWD7rW6P7-JP6DdPCpW3R3b-v2Gt9csW96Ggv13N77k6W84b5HJ4Ky03XW6HYtl07_TPjJW31CqQp8vypjvW5jmylp18Y521W7f1pdr3JC_8LVMv0wy2JR8D7W2kPDg-9ksGNRW8SnXQx2p7NGRW2nNVkK5ZRwKcW7nfPfN2KD8JF3gvR1) AROUND THE WEB 🏇 On this day: In 1878, Eadweard Muybridge [used](113/d2q-Vf04/VWKhgC6W52NCW2myGNZ6vcTpYW6hm-BV4_QyZ2N7Y8_1Z2-MJQV1-WJV7CgTcyW93Vr2z7NxC43W53s6V770S-7cW5LhCdR2kKPzVW6M_DQm2XDLpzW1GqYs06nrTZrW3zxFNm5zztX3VHsnRd3Q_j0fW3F4p053TFMftW7Rn04v2zy7JMW2PdPp82m0vWhW5BKk9_2Z5xLCW8ZWcC07CCgQKW23mgRR2DsQgzW5ChjWx85z1mVW82pz121-gl04W2fxrqV24PRDHN77NtRvdZ6-RW5Q9psB2h69S_35F_1) stop-motion photography to prove that a horse does, at times, have all four hooves off the ground while galloping. 👀 Newsletter: [Stacked Marketer](113/d2q-Vf04/VWKhgC6W52NCW2myGNZ6vcTpYW6hm-BV4_QyZ2N7Y8_2S3hpPDV1-WJV7CgNhnW18Qphw8ZbTDdVZLKYM3R_sYRW5_NwyG5SPclXW2H1tml1kyvw6W6b94jC7C9gy1W7xmjSM3YkjxFN8ZhYmpKfQpBVlkgzn1LC9lDW9gwQqM7gh_4BW5Db8-R337GfDVkFGGR6CmthRW4DC6c-8XFfSvW6J4m0T5SrBV8N7rprQMDSr9nW4XsrM67KH3VvN1YM5_3gK9S2W51hZBg6qgHnSW4Qyz2X1Jvw9nW6Z55sn6MJMptVDWWR-5z0qHZW161Ypm4rl748W110HWn8wNhQXW1sc0Jr8y-MtRW89V9PX58p-Zd321g1) gives marketers an edge over the competition with breaking industry news, and tips and tricks for Google, Facebook, native, SEO, and more. Sign up [here](113/d2q-Vf04/VWKhgC6W52NCW2myGNZ6vcTpYW6hm-BV4_QyZ2N7Y8_2S3hpPDV1-WJV7CgDcCW1k1c_s85nZgfW4-s-l41mzJXzW8WptH63Lz5J6N4Hsx7KlBy2tW50dwG93k5XQ6W8fdBgQ8DJyJMW8djqVJ8c7Q5SW9fx2hB2W5lXlV-YYCm2S8DgkW4qZgYX3wRmzSW1T3n2T91vNlVW3Gp5y92Z1zcvW2jQsmh2xhlSBW11QD_n1clCNLW3SpmQV6YMHP5W5DBc4k2t6W4FW3lD0FH11NtCYW1Bl2D62nClkQN4m0M6tPGyy2MYscZ5WB-xLVQC5z97lQ8ByW7CXqzP5qLWkFW5XNjzp1pwkrSN8L6TrQ5ZYsn2Tx1). ✉️ That’s cool: [Postal Service for the Dead](113/d2q-Vf04/VWKhgC6W52NCW2myGNZ6vcTpYW6hm-BV4_QyZ2N7Y8_1Z2-MJQV1-WJV7CgBYXW5LlG337yjc4gW8gq6R885-1r1W3Q1cBB1g1l_CW6dwTRZ78Sw21W5MyM555vKJ6kW3z1DqM4128DpW2jGND25XTYvFW17_13n11Lgj7W5GQBlD5fx0C-W6VY4gH6hQZK9W3FvPv564MBCcW8X3VwB1nkdwTVDnC3Z7qbhmlW3XRSLQ8PwjyYW55h1Mh1xWLD3W3-Rv6G7rjDmQW6gbCVd3Ht9CdW1k2B5P9bjkH-31vh1) is an ongoing project that invites people to write letters to loved ones who have died. With consent, some letters are shared on Facebook or Instagram. 📣 That’s interesting: A [deep dive](113/d2q-Vf04/VWKhgC6W52NCW2myGNZ6vcTpYW6hm-BV4_QyZ2N7Y8_372-MK_V1-WJV7CgPK-W8LBKBp6Q7_4-W3LH_L78-LFDdV6t4m17VDr3DW4YjJGN4bvywBW1x_y4S1fxDf4W6yb4df7sHRWlW242H797X7z_5VMmTH2319TzYW1BNtrp6Kk4ffN3yGHNpG6FKWW8CgF5r5KqvGkW3-jPw27H4KtSMNshH8ZQgGDW6JQCct47WB2CW560FJ41PVdCSW1D3dps2d6jHtW16-SjJ3tmtsyW3Bq8v041ydTqW5kWBBV7fKTySW7bWLQs1JNNCbW2Xsv665DDmvrW2lWc2t2-nP4zN8jJbXvcWZvGW7nHNl65sws11W18J9m72qyjD0W6c-nqq3N9n8x28c1) into the surprisingly hardcore world of competitive cheer. 😍 Aww: A day in the life of Tres Leches, an [armadillo](113/d2q-Vf04/VWKhgC6W52NCW2myGNZ6vcTpYW6hm-BV4_QyZ2N7Y8_2f2-MK5V1-WJV7CgK3tW5DtTFk3TnQ-lW219rny7kNCn2W145fVP4FFmtsVn8LXD6H27mRW8Yrzjb32qzM8VMBPtQ77YJq8W7yfhyg2mbBhfW2jH6gK2RQgMnW1cqD6F8gLBTGVMwGqR23Mp_NW1fF-r06D9cC3W1G2_qJ6KXZyTW5pb55f52xmmJW75SZ0x5rrYSVW1L1x371914-9VW1zRq6WpDy_W7lHh_R566pldW65_RLt1vKH7TMgd0qq1gRhzW1g1YpX395z3N36tD1). Meme [Zoom meeting meme] So, uh… can, um, everyone see the screen-share?… OK, let’s get started. ([Link](113/d2q-Vf04/VWKhgC6W52NCW2myGNZ6vcTpYW6hm-BV4_QyZ2N7Y8_2f2-MK5V1-WJV7CgRWDW3JWNDW32QfddW3ql4sf7CJ5WtW6jKx5r9dSP62V7GfVV168LJ_W3ZNNkh6N9LFVW7XdQ_v5rQd8vW2ZjSkH8L4F09W7qDx0r7WndsqW2CHCVx71G1x9W5jh54g4cFV4cVS_-0y4QdvxKDgDV55G1FKW55v-c-8_92HfW6McMmw5vpNd2W8cD7Ns2vTZNpMFNvWXbznySW1JN9_X57PkWjV3l4hR6xvf5wW6J_vpc7q1fhGN3z6mxSyCT3k3m431)) TELL FRIENDS → GET PRIZES Help your friends aboard our growing pirate ship. Share The Hustle Daily to start winning loot. 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