🪦 RIP to the GIF

Plus: Humans love subscriptions, real-life invisible jackets, otter history, and more. [View Online]( [The Hustle] Snoop Dogg’s new THC-infused Snazzle Os are getting positive reviews, being compared to a tasty, "more onion-y" version of Funyuns. In today’s email: - McDonald’s: Is all-in on nostalgia. - Chart: Humans love subscriptions. - GIFs: Might be on the way out. - Around the Web: Better meetings, a giant otter, a techy camo jacket, and more cool internet finds. 🎧 On the go? [Listen to today’s 10-minute podcast]( to hear Rob and Juliet discuss Boo Bucket nostalgia, YouTube’s new handles, what killed the GIF, and more. The big idea [Happy Meal bucket]( McDonald’s is cashing in on nostalgia In a gust of [spoopy]( nostalgia, McDonald’s Halloween Boo Buckets [are back]( in participating US stores Oct. 18-31. After a successful test run in the NYC and Boston areas, the buckets first debuted in 1986, [per]( horror blog Nightmare Nostalgia. The first run saw [three orange jack-o’-lantern buckets](: McPunk’n, McBoo, and McGoblin. Buckets replaced the Happy Meal’s cardboard box and toy for several Halloweens to follow, and McDonald’s frequently iterated on their designs. - 1989: McBoo was joined by the white McGhost and the green McWitch. - 1992: The bucket lids got Halloween cookie cutters. - Between 2010 and 2016, the buckets featured pop culture tie-ins, including Mr. Potato Head, Minions, and It’s the Great Pumpkin, Charlie Brown. McDonald’s occasionally tried other Halloween toys, but the pails have always been the most popular, [per]( McDonald’s archivist Mike Bullington. They could also lure millennials The 2022 versions [riff on]( the classic ‘89 buckets, which were obviously the best — and the ones millenials likely remember from childhood. As adults, millennials haven’t taken to McDonald’s like previous generations have. - In 2016, The Wall Street Journal reported that [80%]( of millennials hadn’t tried a Big Mac, and that many preferred health-focused chains or newer options like Shake Shack. Still, McDonald’s is reportedly [selling out]( of its “adult Happy Meal” collaboration with streetwear brand Cactus Plant Flea Market. BTW: In ‘91, McDonald’s replaced the pails with vinyl treat bags, but a collector found the [lost designs]( for the buckets that never were. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=McDonald%E2%80%99s+is+cashing+in+on+nostalgia%0Ahttps%3A%2F%2Fthehustle.co%2F10112022-McDonalds%3Futm_campaign%3DMcDonalds%26utm_content%3D10112022-McDonalds%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( TRENDING [eyeball wearing a hat] Ouch: Multiple TwitchCon attendees were seriously [injured]( after jumping into a foam pit exhibit that wasn’t deep enough. SNIPPETS Oof: The Nasdaq composite [closed]( at its lowest point since July 2020 on Monday, due in part to a dip in semiconductor stocks like Nvidia and AMD. YouTube [announced]( it will begin rolling out account handles for all users starting this week. Amazon will [invest]( $972m to electrify its delivery network of vans, trucks, and cargo bikes in Europe. Getir, an Istanbul-based delivery app, is in [advanced talks]( to acquire fellow delivery app Gorillas in an effort to gain scale in the UK and Germany. Google has [joined]( Apple in removing The OG App, an app that promised an ad-free Instagram experience, from its app store. US consumers are expected to spend [$209.7B]( online this holiday season, up 2.5% YoY. Prize: Former Federal Reserve Chairman Ben Bernanke and economists Douglas Diamond and Philip Dybvig [received]( the $886k Nobel Prize in Economics for their research on bank runs. A Dutch court [decided]( that forcing employees to keep their webcams on at work is a human rights violation. Tinder [partnered]( with BallotReady on an in-app election center where users can register to vote and get polling and election info. Balancing the checkbook: Wages, loans, insurance — need help tackling your business expenses? Check out The Hustle blog's deep dive into [startup costs](. Chart [where consumers are cutting spending]( Singdhi Sokpo Americans really, really love their subscriptions If it wasn’t clear already, us humans — we really love paying for things on a monthly basis. New data from the [National Research Group]( found that while 44% of consumers have tried to cut back on spending at the grocery store amid ongoing high inflation, only 18% did so with their streaming subscriptions. - Among subscriptions generally, NRG found Amazon Prime is among the least likely to be canceled, trailing cloud storage and music streaming services. - Most likely to be canceled? Dating apps, at 76%. With subscription businesses so widespread, consumers say companies must now innovate to grab attention, with NRG citing examples like Netflix offering mobile games and On’s subscription-based running shoes. Weird history: One Swiss sock company [proudly claims]( they beat Netflix in inventing “the first online subscription” service in 1999, dubbed the “sockscription.” [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=Americans+really%2C+really+love+their+subscriptions%0Ahttps%3A%2F%2Fthehustle.co%2F10112022-Subscriptions%3Futm_campaign%3DMcDonalds%26utm_content%3D10112022-Subscriptions%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( TRENDS Alternative therapies keep on trending If a brief recap of our alternative therapy reporting is any indication… … In times like these, the people seek peace: - “Sound bowl meditation” searches [climbed]( 600% on Amazon from November 2020 to January 2021. - Therapeutic furniture: The boom of bean bags and sleep pods got [serious]( last September. - Ice baths are more than an ancient or athlete’s remedy. Our January signal covered the upscale [cryotherapy craze](. - Salt caves: Breathing in salty, spa-like rooms is a thing, yes. And peep this [Himalayan salt lamp]( pulling in $54k/mo. on Amazon. If you like market gaps and startup concepts, you might love Trends. Access the newsletter and network powering thousands of startups. [Try Trends for a buck →]( Goodbye GIFs? [gif headstone]( Is this the end of the GIF? In 2016, a Tumblr executive called GIFs “the file format of the internet generation.” Six years later, the looping image format is being [described]( as “cringe” by younger generations, per The Atlantic. What happened? In short, a combination of things: - Accessibility: GIF-searching features on Facebook, Twitter, and iMessage brought the format to the masses. - Over-usage: As using GIFs became easier, more people started using them, often selecting the same ones over and over. As older adults started using the same GIFs as their children and grandchildren, the format lost its cool factor. But are GIFs really going away? GIF database Giphy reported declining uploads on its platform and said younger users describe GIFs as “for boomers” in a filing with the Competition and Markets Authority. - Further, another file type has emerged: MP4 video files, which can display a similar effect to GIFs at a smaller file size, have been embraced by most social media platforms. Of course, as the latest wave of nostalgia proves — culture is [cyclical](. So as soon as we proclaim the death of the GIF, some trendsetters are sure to resurrect it once again. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=Is+this+the+end+of+the+GIF%3F%0Ahttps%3A%2F%2Fthehustle.co%2F10112022-GIFs%3Futm_campaign%3DMcDonalds%26utm_content%3D10112022-GIFs%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( AROUND THE WEB 🤣 On this day: In 1975, comedy variety show “Saturday Night Live” [debuted]( on NBC. 🧥 That’s cool: This [thermal camo jacket]( would make you invisible to infrared cameras. And also [Predators](. 🧠How to: Roll [pre-work]( into meetings in a way that actually works. 🦦 Wow: A [study]( about a massive, “lion-sized” otter that lived ~3m years ago in what is now Ethiopia. 🦦 Aww: Speaking of otters, [here’s]( a mom floating with her baby. Meme [Chicken McNuggets meme] Genius move by Mickey D’s. 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