👀 The rise of VR exposure therapy

PLUS: The $1.3m parking spot. June 8, 2021 [The Hustle] [The Hustle]( Jeff Bezos is going to space. Yesterday, it was announced he’ll accompany the first launch of New Shepard, his space-tourism-play-thing. And in true fu money fashion, he’s bringing his bro along. Hey, you can go too… for $3.5m (and counting.) The big idea [VR experience]( The rise of VR exposure therapy Finally, virtual reality (VR) is actually good for something. Per The New York Times, there is growing popularity in VR exposure therapy to [treat]( those suffering from post-traumatic stress disorder (PTSD) and other anxiety disorders. Thanks to the [falling cost]( of recreational VR headsets, the practice is being heralded as a breakthrough tool for psychologists. It’s called ‘Prolonged Exposure’... … and puts patients face to face with their trauma. First developed by clinical psychologist Edna Foa, the premise is simple: Patients describe the traumatic event in detail to a therapist. The therapist then asks the patients to confront those traumatic triggers in the real world. With VR, therapists are able to recreate traumatic triggers that would otherwise be impossible, such as war zones and bombings. The ultimate psychology tool? The psychologists interviewed by the NYT note that VR therapy is unlikely to replace other forms of therapy like talk therapy or real-life exposure. And because of the availability of recreation VR headsets, some experts are concerned that patients may try it out for themselves, only to see no benefit -- a therapist talking you through the exposure is the secret sauce. “It’s the closest thing our field has to just making opioids available over the counter,” one therapist told the NYT. Still, the results are positive In a study of 20 Iraq veterans suffering from PTSD, 16 no longer met criteria for PTSD after VR exposure therapy. VR’s therapeutic use goes beyond treating just PTSD. A recent study of 50 front-line nurses found that using VR headsets to simulate mindful meditation exercises in tranquil settings produced noticeable reductions in anxiety and stress. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=The+rise+of+VR+exposure+therapy%0Ahttps%3A%2F%2Fthehustle.co%2F06082021-VR-PTSD%3Futm_campaign%3DVR%2Bto%2Btreat%2BPTSD%26utm_content%3D06082021-VR-PTSD%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( SNIPPETS NEW! Introducing our new and improved [Snippets](. You can now get extra snippets on your favorite topics. Follow the button below to get started. (It takes less than 30 seconds!) Google [agreed]( to pay ~$270m and make changes to its online ad tools to settle a French antitrust suit. 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[Personalize Your Snippets]( Food Tech [pasta gif]( Pasta is taking shape (Source: Ars Technica) Flat-packed pasta could be a sustainable solution for a carb favorite There are a few major problems with pasta. - It’s incredibly delicious and very difficult to portion control - The many shapes and sizes it comes in leads to wasteful packaging While it will be difficult to make pasta less delicious, scientists at Carnegie Mellon University (CMU) have developed a way to address the 2nd issue: Flat-packed pasta that changes shape in boiling water How? According to [Ars Technica](, cooking time is influenced by the shape of the pasta. In a sheet of pasta, areas that are stamped with grooves take longer to cook than otherwise flat areas. Based on this principle, the CMU researchers are able to create different shapes (e.g., cones, spirals) from flat sheets of pasta based on groove placement. A perfectly packed box of macaroni… … is still 67% air by volume, according to Ars Technica. With so many varied pasta shapes and sizes, the entire industry deals with wasteful packaging. Inspired by the flat-packed design from the furniture industry -- as popularized by [Ikea]( -- the CMU scientists hope to bring a more sustainable form of packaging, storage, and transportation to pasta. We’re all for it, especially if you can make it just as delicious. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=Flat-packed+pasta+could+be+a+sustainable+solution+for+a+carb+favorite%0Ahttps%3A%2F%2Fthehustle.co%2F06082021-Flat-packed-pasta%3Futm_campaign%3DVR%2Bto%2Btreat%2BPTSD%26utm_content%3D06082021-Flat-packed-pasta%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( Road Tech [parking garage]( Is the future of parking digital? For ~$1.3m, you could buy this [taxidermy-filled house]( in Minnesota. Or a single [parking spot]( in a luxury building in Hong Kong. Hong Kong isn’t the only city with pricey parking: - In 2015, 2 luxury buildings in SoHo had 13 parking spots between them, [available]( for $1m each. - A tandem spot for 2 cars in Boston’s Back Bay [sold]( for $560k in a 2013 auction. - In 2016, a spot behind Hyde Park Gardens in London [hit]( the market for £350k ($495.5k, according to the current exchange rate). But parking habits are changing A 2018 Deloitte [report]( found that parking in the US generated ~$30B annually, while the average driver spent ~17 hours per year looking for it. In a city like New York? 107 hours. But Deloitte also predicted a shift in parking habits thanks to ride-sharing, e-bikes and e-scooters, and autonomous vehicles. To keep up, parking operators will need technology... … to improve the customer experience and stay versatile. Example: Get My Parking, a Platform as a Service (PaaS) startup, recently [announced]( $6m in funding to help digitize the parking industry, which [includes]( things like: - Apps that let drivers find and pre-book parking - Ticketless entry and exit - Automated, cash-free payments - Digital loyalty and subscription programs - Integration with other services, like EV charging stations Speaking of places to put cars, check out this [car vending machine](. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=Is+the+future+of+parking+digital%3F%0Ahttps%3A%2F%2Fthehustle.co%2F06082021-future-of-parking%3Futm_campaign%3DVR%2Bto%2Btreat%2BPTSD%26utm_content%3D06082021-future-of-parking%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( Meme of the day [VR meme] Source: Imgflip SHARE THE HUSTLE [Hustle Cons Greatest Hits ebook]( Over the years, we’ve learned… secrets. The business secrets, tips, and tricks that have helped founders go from zero to millions -- and even billions -- of dollars. Want to see ‘em? Just refer 3 more friends to The Hustle and we’ll send you our curated set of interviews with founders from brands like Zola, AWAY, Vungle, Bonobos, and more. 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