Newsletter Subject

Crowdfunding is fast becoming a viable source of capital for Nigerian startups

From

techpoint.africa

Email Address

info@techpoint.africa

Sent On

Tue, Feb 26, 2019 11:29 AM

Email Preheader Text

In 2018, regardless of the regulatory bottlenecks, four Nigerian startups raised millions of dollars

In 2018, regardless of the regulatory bottlenecks, four Nigerian startups raised millions of dollars through crowdfunding Crowdfunding is the new trend? In the buildup to Nigeria’s general elections in 2015, the campaign team of Muhammadu Buhari utilised crowdfunding to source for money to fund his campaign. In 2018, the likes of the presidential candidate of Allied Congress Party of Nigeria (ACPN), [Oby Ezekwesili]( and a house of representatives candidate of Eti-Osa Federal Constituency under the Modern Democratic Party (MDP), [Olubankole Wellington]( — popularly known as Banky W — all crowdfunded their campaigns. Beyond politics, there are a couple of online platforms in Nigeria now that allow people to raise funds for social causes or for medical bills. Nigerian companies are increasingly adopting crowdfunding as an alternative funding means, mostly via initial coin offerings (ICOs). In 2018, regardless of the [regulatory bottlenecks]( four Nigerian startups raised through two forms of crowdfunding: ICOs and debt financing. Three of these startups collectively raised millions of dollars, [according to]( the Nigerian Startup Funding Report 2018. These two are separate forms of raising funds. ICO is an equivalent of an initial public offering, only that it happens in the cryptocurrency space. For [debt financing]( a company raises money for working capital or capital expenditures through the sales of debt instruments to investors — both individuals and institutions. And in return for the investments, investors get a promise that the principal and interest on the debt will be repaid at a certain time. For example, one of the companies that raised through debt financing promised a 20% return on investment in 12 months. Of the four startups that raised through crowdfunding, only one raised locally while the others raised on foreign platforms. In all, Nigerian startups raised a total of $178 million in 2018 with crowdfunding contributing a significant percentage of that despite having only three startups considered in the Nigerian Startup Funding Report. Two of these startups made it to the top funding chart for the year and coincidentally, these two are also financial service providers. What is the total figure raised through ICOs and crowdfunded debt financing in 2018? Find out about this and many more in the [Nigerian Startup Funding Report 2018](. Copyright © 2019 Techpoint Africa, All rights reserved. You are receiving this email because you subscribed to the Techpoint.africa newsletter. Our mailing address is: Techpoint Africa 194 Herbert Macaulay road, Adekunle, YabaLagos 101241 Nigeria [Add us to your address book]( Want to change how you receive these emails? You can [update your preferences]( or [unsubscribe from this list](. [Mailchimp Email Marketing](

Marketing emails from techpoint.africa

View More
Sent On

12/08/2019

Sent On

06/04/2019

Sent On

05/04/2019

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2024 SimilarMail.