TikTok capturing users’ hearts, but not the marketers’ bucks? 

TikTok’s rise has been compared to Facebook’s, but many say it has a long way to go before it gets similar traction as a marketing platform. [View this email in your browser]( Daily Roundup Hi {NAME} Renegade renegade - if you’re humming to K-Camp’s Lottery tune, you must be an established TikTok lurker like me. The short-form video platform has certainly captured my attention but its stickiness has yet to reach my wallet. Ads on TikTok often don’t entice me and to be totally honest, I skip through them. As a marketer, I’m still figuring out what makes this platform tick. Today’s featured article from our journalist, Joseph, comes in real handy for me as he intereviewed different marketers to find out the challenges faced when marketing on TikTok and what makes a viral TikTok ad. Stay safe and enjoy today’s articles!  - Betty, Tech in Asia Featured Article ⭐ [TikTok capturing users’ hearts, but not the marketers’ bucks?]( TikTok’s rise has been compared to Facebook’s, but many say it has a long way to go before it gets similar traction as a marketing platform. Top Stories ✍️ You can read all trending stories on Tech in Asia [here](. [Uber to let go of up to 700 employees in India, sources say]( The report comes days after the company pulled its food delivery business, Uber Eats, out of eight countries. [Visa backs Singapore fintech startup Nium in new funding round]( A significant portion of the new funds will go towards product development and acquisitions, Nium said. [Xiaomi launches product delivery platform in India amid lockdown]( It’s “Xiaomi’s first step towards a longer-term omnichannel strategy.” [Meet the 50 top-funded startups and tech companies in India]( Here are the companies in India that are attracting tons of investors and have the resources to spend on software, talent, and expansion. [How fundraising changes in a crisis and what you should keep in mind]( “As liquidity from an unprecedented decade of economic growth dries up, cash is once again king.” Unlock unlimited articles and access all of our premium insights. [Upgrade to Premium]( This Week's Free Premium Read 🔑 Every week we unlock a premium article for our community. [FabHotels moves in on India as market leader Oyo downsizes]( The Indian budget hotel aggregator says that its focus on steady growth is helping it avoid the pitfalls faced by its SoftBank-backed rival.  Positive Vibes ✨ You can find the full list of positive vibes and resources [here](. - [Meete]( a marketing and sales app for local merchants, plans to support 2,000 small and medium-sized merchants in Hanoi and Ho Chi Minh by offering them free services such as delivery, reservation, and advertisements from its partnering merchants. Events Happening 📅 You can find all our events [here](. - Tech in Asia x Vonage: The Future of Work [Virtual event] Wednesday, 20 May 2020, 4-5pm [Sign up here]( - Tech in Asia Product Development Conference 2020 [Virtual event] 1-2 July 2020 [Indonesia] / 8-9 July 2020 [Regional] [Sign up here]( Featured Jobs 💻 You can post a job for free [here]( or search for jobs [here](.  [logo] [Junior Engineer]( at Ematic Solutions Taiwan, China | TWD 15,000 – 23,000 [logo] [QA Lead]( at Tunaiku Jakarta, Indonesia | IDR 20,000,000 – 26,000,000 [logo] [Sales & Business Development Associate]( at Homage Kuala Lumpur, Malaysia | MYR 3,000 – 5,000 [logo] [Backend Engineering Manager]( at Ajaib (YC S18) Jakarta, Indonesia [logo] [Backend Engineer (GoLang)]( at Kulina Yogyakarta, Indonesia | IDR 7,500,000 – 10,000,000 with equity [logo] [Business Intelligence Analyst]( at Halodoc ID Setiabudi, Indonesia | IDR 7,000,000 – 15,000,000 What do you think of today's email? [Not a fan]( / [Love it]( Copyright © 2020 Tech in Asia, All rights reserved. You have registered for Tech in Asia. Our mailing address is: Tech in Asia 51 Bras Basah Rd #05-5061Singapore 189554 Singapore [Add us to your address book]( Want to change how you receive these emails? You can [unsubscribe from this list](.