How Prism+ tuned in to D2C strategy for profit

More: GoTo Group’s stock price falls to a record low. [Read from your browser]( Daily Newsletter Welcome to Tech in Asia's free Daily Newsletter! Get full access to our subscribers-only Daily Newsletter and other insightful analysis on the big and messy topics of Asia’s tech and startup community by [registering here](.  --------------------------------------------------------------- IN FOCUS In today's newsletter, we spotlight: - [How Prism+ built a sustainable business rapidly]( - Malaysian golfing platform Deemples eyes regional expansion with new funding - Other newsy highlights such as GoTo Group’s stock hitting a record low price --------------------------------------------------------------- Hello {NAME} I’m not one of those people who claims to be so intellectually high and mighty that they never watch television, but I have to confess that I’ve never bought a TV. Partially because every apartment I’ve rented has come with one, and partially because I’m cheap and happy to stream on my laptop. Snapping up a TV feels like a big purchase these days, given that smart TVs are far more complex than what I’m used to from my childhood. If I were to go out and buy a TV though, I’d probably feel most comfortable doing so directly from the company that made the device, rather than via a middleman. It seems many others agree with me, judging by Singapore-based Prism+’s success with a direct-to-consumer strategy, which we explore in today’s feature story. -- Peter  ---------------------------------------------------------------  THE BIG STORY [How Prism+ built a profitable business despite missteps]( The Singapore-based startup has been profitable for at least two consecutive years and is consistently paying dividends to shareholders. --------------------------------------------------------------- TRENDING NEWS [Malaysian golfing platform tees up SEA expansion plans with $2m raise]( Founded in 2016, Deemples helps golfers plan games using features tailored specifically for them. [GoTo hits new 52-week low amid share buyback plans]( The Indonesia-based company ended the trading day at 56 rupiah (US$0.0034), however. ---------------------------------------------------------------  VISUAL STORY OF THE DAY [Surviving the funding game: how timing can make or break your startup]( Industry realities, economic conditions, and market volatility can affect the time gap between funding rounds. --------------------------------------------------------------- TECH IN ASIA X AIRWALLEX STARTUP NIGHT ON JUNE 19  Be in the room where it happens In Singapore's fast-paced startup scene, standing still means falling behind. This exclusive networking mixer is where you'll connect with the movers and shakers from Keppel Logistics, Janio, Carro, Coinhako, and more who are shaping the future of Singapore's tech landscape. Forge relationships with potential mentors and investors, and be among the first to explore Airwallex's latest program designed to empower startups. We're handpicking a select group of ambitious founders who are ready to break free from the noise and make a real impact. Ready to rewrite your startup story? [Apply for an invite today.]( ---------------------------------------------------------------  EVENTS HAPPENING You can also check out a curated list of trending tech events [over here]( and Tech in Asia’s signature events [here](.  [Tech in Asia Conference Kuala Lumpur 2024 : Malaysia on The Rise on 24 - 25 July]( The region's most innovative startups are about to clash in a battle for glory. Be part of the ttrailblazers to pitch your game-changing ideas to a panel of top-tier judges and a live audience. Expect a high-stakes competition, valuable insights, and the chance to witness groundbreaking ventures. [Submit your pitch today]( application closes 21 June. [Product Development Conference (Jakarta, 25-26 June 2024)]( Buckle up! PDC is happening in just two weeks! Learn how to master the art of scaling with experimentation tactics from Aspire's CPO Damien Passavent, integrate user research into your product development process from Sixty Two’s partner Victoria Simansjah, and build a loyal user base from tiket.com's head of product design, Yeremia Yudha Enrico. Last. discount. ever. Snatch 20% off your PDC ticket; offer ends on June 19th. [Snap up your ticket]( now or risk FOMO! [FutureMakers Challenge in collaboration with BRI (Jakarta, 25-26 June 2024)]( Are you passionate about fintech and its potential to revolutionize the banking industry in Indonesia? Join the FutureMakers Challenge powered by Bank Rakyat Indonesia (BRI). Don't miss the chance to win prizes worth hundreds of millions of rupiah and tickets to the PDC 2024 for all applicants! Register before June 16, 2024, [here](. [Tech in Asia x Airwallex Startup Night on June 19]( In Singapore's fast-paced startup scene, standing still means falling behind. This exclusive networking mixer is where you'll connect with the movers and shakers from Keppel Logistics, Janio, Carro, Coinhako, and more, who are shaping the future of Singapore's tech landscape. Ready to rewrite your startup story? [Apply for an invite today!]( [AI Trailblazer: A conversation with Yi Tay, former research scientist at Google Brain on June 13]( For one night only, Tech in Asia subscribers will have exclusive access to an unfiltered conversation with Yi Tay, co-founder and chief scientist of Reka and a former research scientist at Google Brain, where he’ll share his insights on where AI goes next. Rub shoulders with fellow AI enthusiasts, go beyond the hype, and get your front-row seat to the future. This event is complimentary for Core subscribers. Non-subscribers are welcome to join at US$59. [RSVP to secure your spot now!]( [Tech in Asia Conference Jakarta on Oct 23-24]( Where is the next Silicon Valley? It might just be Jakarta! Indonesia's young tech talent is booming, and Tech in Asia Conference Jakarta puts you right in the center of the action. Join us at #TIAConferenceJKT to connect with 4000+ region's brightest minds, 150+ hottest startups, and hear straight from 80+ experts. Early-bird tickets are now available! [Snatch the 75% discount while it lasts!]( ---------------------------------------------------------------  WHO'S HIRING You can post a job [here]( or search for jobs [here](. - [Business Assistant]( at Quick Sale Auto Ltd Indonesia Bulk Terminal, Indonesia - [People Experience Intern]( at KoinWorks Jakarta, Indonesia - [Finance Accounting Tax Manager Group]( at TLab Jakarta, Indonesia - [Key Account Manager (Insurance)]( at Halodoc ID Jakarta, Indonesia - [Sales Manager B2B]( at Scout.inc Indonesia Bulk Terminal, Indonesia - [IT Risk & Compliance Internship]( at PT. ASLI Rancangan Indonesia Jakarta, Indonesia [ADVERTISE]( | [SUBSCRIBE]( P.S. Don't miss out on the biggest tech news and analysis. Add newsletter@techinasia.com to your address book, contacts, or safe sender list. Or simply move us into your inbox. Tech in Asia thanks our partners for supporting our newsletters. Sponsorship has no influence on editorial content. Too many emails? Switch to a different frequency or get new content through our [preference center]( or [unsubscribe](. You can also break our hearts and remove yourself from all Tech in Asia emails over [here](  ---------------------------------------------------------------  Copyright © 2024 Tech in Asia, All rights reserved. 13A Neil Rd, Singapore 088810 A member of The Business Times.