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Is the price right for a discount war in SEA’s ecommerce sector?

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techinasia.com

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Tue, Mar 26, 2024 11:31 PM

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More: Binance looks set to be banned in the Philippines. Daily Newsletter Welcome to Tech in Asia's

More: Binance looks set to be banned in the Philippines. [Read from your browser]( Daily Newsletter Welcome to Tech in Asia's free Daily Newsletter! Get full access to our subscribers-only Daily Newsletter and other insightful analysis on the big and messy topics of Asia’s tech and startup community by [registering here](. --------------------------------------------------------------- IN FOCUS In today's newsletter, we spotlight: - [How a regional ecommerce price war could shake out]( - Bukalapak’s financial health in 9 charts - Other newsy highlights such as Binance facing a ban in the Philippines and ByteDance selling TikTok unlikely despite US regulatory pressure --------------------------------------------------------------- Hello {NAME} The English pop band Frankie Goes to Hollywood famously sang about what happens when two tribes go to war and how the end result is never good. But what about when several ecommerce players are entangled in a price war? It seems like we’re about to find out in Southeast Asia. Today’s featured story looks at how Alibaba’s new platform Choice is going head-to-head with Shopee, TikTok Shop, and Temu, with cheaper prices as the main weapon in its arsenal. Consumers may benefit from discounts for now, but in the long run, this price war could have any number of unintended consequences - for the market and the combatants. -- Peter --------------------------------------------------------------- THE BIG STORY [Southeast Asia’s ecommerce players go low to get ahead in price war]( Choice, Lazada’s latest budget-centric platform, steps into the arena to go head-to-head with Shopee, TikTok Shop, and Temu. --------------------------------------------------------------- TRENDING NEWS [ByteDance has no intention to sell TikTok in the US amid scrutiny: report]( Zhang Yiming, ByteDance’s founder and a major shareholder, is reportedly resisting any potential sale of the short-video app, Caixin reported. [Philippines to move ahead with Binance ban]( The chairperson of the country’s SEC said that Binance is a “threat to the security of the funds of investing Filipinos.” --------------------------------------------------------------- SAIGON SUMMIT 2024: CHARTING VIETNAM’S TECH FUTURE What’s Tech in Asia doing on May 30? Seven hundred attendees from across Southeast Asia, 40 of the region’s freshest startups, and 30 experts with exclusive insights into Vietnam’s tech horizon. All involved in an array of satellite events for curated learning, networking opportunities, and more. Only at Saigon Summit - it’s going to be “pho-nomenal.” [Get your ticket now!]( --------------------------------------------------------------- VISUAL STORY OF THE DAY [Bukalapak’s financial health in 9 charts]( These charts offer a snapshot of how Bukalapak is performing. --------------------------------------------------------------- PRESS PEEKS The following press releases were published as they were received, without any editing from the Tech in Asia team. You too can publish your own press release on Tech in Asia by simply filling in [this](. Our team will get back to you by the next business day. - Generali - [Generali and UNDP Foster SME Resilience with Digital Risk Management Tool]( Joint Initiative Aims to Empower Entrepreneurs and Mitigate Risks. --------------------------------------------------------------- EVENTS HAPPENING You can also check out a curated list of trending tech events [over here]( and Tech in Asia’s signature events [here](. - [Saigon Summit 2024 : Charting Vietnam’s Tech Future on May 30]( Journey through Vietnam's past to prepare for the future! Get insights from the stories and experiences of founders in sectors such as electric mobility, ecommerce, and gaming who’ll talk about how they grew their businesses and expanded them abroad. [Sign up now to secure your seat](. - [Tech in Asia Conference Kuala Lumpur 2024 : Malaysia on The Rise on July 24-25]( Tech in Asia Conference is making its Malaysia debut this July. This event will feature compelling panel discussions, insightful skill-building workshops, and exclusive interviews with established and emerging brands across various industries. Tickets are now on sale, with prices starting from just US$45 instead of the usual US$80 for a General Pass.Grab yours while the offer lasts! - [Product Development Conference: Jakarta, July 25 - 26]( This year’s conference, themed around “scaling product innovation from startup to enterprise,” will deliver tailored insights for attendees at any stage of their business journey. [Secure your spot now]( - our presale tickets are sold out, but you can get early bird tickets starting from US$25! - [Tech in Asia’s Founders Meetup in Singapore on April 24]( It’s hard to answer the question of whether investors are ready to deploy funds amid the current macroeconomic environment, but we’ve got the insights you need. Esteemed VCs like Ed Barker from Square Peg, Jeffrey Seah from MSW Ventures, and Rufus Sorsa from Antler will share their take on funding optimism, sector rebounds, and strategies for navigating the tech winter. Early bird tickets are usually sold out in record time, so hurry and [get yours now]( - [Distillery Takeover with Airwallex on April 18]( Experience the heritage of Singapore’s Tanglin Gin Distillery during our bespoke distillery takeover - an experiential dinner that goes beyond networking. Join a selected group of global industry leaders for a behind the scenes look into the art of gin-making while exchanging business insights. [Apply for your invite here.]( --------------------------------------------------------------- WHO'S HIRING You can post a job [here]( or search for jobs [here](. - [iOS Developer | WFO]( at Lion Parcel Jakarta, Indonesia - [Performance Marketing]( at Halodoc ID Jakarta, Indonesia - [Finance Analyst]( at KoinWorks Jakarta, Indonesia - [Community & General Affairs Intern (BLOCK71 Yogyakarta)]( at Innovation Factory Yogyakarta, Indonesia - [Event Marketing Intern]( at Scout.inc Jakarta, Indonesia - [Senior Accounting Officer]( at Aruna Jakarta, Indonesia [ADVERTISE]( | [SUBSCRIBE]( P.S. Don't miss out on the biggest tech news and analysis. Add newsletter@techinasia.com to your address book, contacts, or safe sender list. Or simply move us into your inbox. Tech in Asia thanks our partners for supporting our newsletters. Sponsorship has no influence on editorial content. Too many emails? Switch to a different frequency or get new content through our [preference center]( or [unsubscribe](. You can also break our hearts and remove yourself from all Tech in Asia emails over [here](. --------------------------------------------------------------- Copyright © 2024 Tech in Asia, All rights reserved. 63 Robinson Road, Singapore 068894

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