7 reasons why going viral is a trap

And what to focus on instead as a 9-5 Quitter ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌       [9-5 Quitters Club](~/AAQRxQA~/RgRpBnhqP0QyaHR0cHM6Ly93d3cuOXRvNXF1aXR0ZXJzY2x1Yi5jb20vP2xpZD1peDd0dDU0MTJyMnZXA3NwY0IKZxJq8yNnzIQ9_lIbdHJpc3RyYW1iYWxkd2luODZAZ21haWwuY29tWAQAAAQ0) [9-5 Quitters Club](~/AAQRxQA~/RgRpBnhqP0QyaHR0cHM6Ly93d3cuOXRvNXF1aXR0ZXJzY2x1Yi5jb20vP2xpZD1hM3J1NGFvOTIyNG9XA3NwY0IKZxJq8yNnzIQ9_lIbdHJpc3RyYW1iYWxkd2luODZAZ21haWwuY29tWAQAAAQ0) Hey there, 9-5 Quitter! Focusing on followers is ruining your business—and we’ve got proof. In 2019, an influencer [with 2 million IG followers couldn’t sell 36 T-shirts](~/AAQRxQA~/RgRpBnhqP0R1aHR0cHM6Ly93d3cuYnVzaW5lc3NpbnNpZGVyLmNvbS9pbnN0YWdyYW1tZXItYXJpaS0yLW1pbGxpb24tZm9sbG93ZXJzLWNhbm5vdC1zZWxsLTM2LXQtc2hpcnRzLTIwMTktNT9saWQ9MTMyaXNxdHZxaHp0VwNzcGNCCmcSavMjZ8yEPf5SG3RyaXN0cmFtYmFsZHdpbjg2QGdtYWlsLmNvbVgEAAAENA~~). So does that mean we should pack our bags, say ‘bon voyage,’ and give up on building a lucrative online business? Not exactly. Successful 9-5 Quitters (in every sense of the word) don’t see follower growth as their main goal. Today, you’ll meet two 9-5 Quitters Club members who generate multiple six figures online with fewer than 100,000 followers. They’ll reveal what high-revenue 9-5 Quitters are focusing on. Stop relying on followers. Do this instead… [Six figures in six months?](~/AAQRxQA~/RgRpBnhqP0SpaHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1ZMVpPWTFLeWttZyUzRnV0bV9zb3VyY2UlM0RicmF6ZSZ1dG1fbWVkaXVtPW5ld3NsZXR0ZXImdXRtX2NvbnRlbnQ9OXRvNW5ld3NsZXR0ZXItdm9sMiZ1dG1fY2FtcGFpZ249OXRvNS1uZXdzbGV0dGVyLWZyZWUmbGlkPXBnNDBpMjZ6ZzNyMVcDc3BjQgpnEmrzI2fMhD3-Uht0cmlzdHJhbWJhbGR3aW44NkBnbWFpbC5jb21YBAAABDQ~) [Six figures in six months?](~/AAQRxQA~/RgRpBnhqP0SpaHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1ZMVpPWTFLeWttZyUzRnV0bV9zb3VyY2UlM0RicmF6ZSZ1dG1fbWVkaXVtPW5ld3NsZXR0ZXImdXRtX2NvbnRlbnQ9OXRvNW5ld3NsZXR0ZXItdm9sMiZ1dG1fY2FtcGFpZ249OXRvNS1uZXdzbGV0dGVyLWZyZWUmbGlkPWY0NjhoNWV0amh4cVcDc3BjQgpnEmrzI2fMhD3-Uht0cmlzdHJhbWJhbGR3aW44NkBnbWFpbC5jb21YBAAABDQ~) Lauren's [Website](~/AAQRxQA~/RgRpBnhqP0QnaHR0cDovL2xpYWhhYmVybWFuLmNvbT9saWQ9OWp5bWY3YXFzN3hxVwNzcGNCCmcSavMjZ8yEPf5SG3RyaXN0cmFtYmFsZHdpbjg2QGdtYWlsLmNvbVgEAAAENA~~) | [100 Days to $100K](~/AAQRxQA~/RgRpBnhqP0QzaHR0cHM6Ly93d3cuMTAwa3dpdGhsYXVyZW5rYXkuY29tLz9saWQ9bndyMXptYW5sZWp6VwNzcGNCCmcSavMjZ8yEPf5SG3RyaXN0cmFtYmFsZHdpbjg2QGdtYWlsLmNvbVgEAAAENA~~) You don't need millions of followers to build a six-figure business. Lauren Kay has grown income streams while putting the needs of her audience first and keeping her follower counts second. Lauren started as a college entrepreneur running a nanny agency and later launched a book coaching service and content agency. Even with fewer than 100,000 followers per platform, she’s been able to start, grow, and scale a multiple six-figure business. Now, she leads a team of 10 part-time employees, helping freelancers and creators ditch their 9-5s and grow sustainable businesses through education and consulting. Want to know what Lauren focused on instead of followers? 👇 [WATCH LAUREN’S PODCAST EPISODE](~/AAQRxQA~/RgRpBnhqP0SpaHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1ZMVpPWTFLeWttZyUzRnV0bV9zb3VyY2UlM0RicmF6ZSZ1dG1fbWVkaXVtPW5ld3NsZXR0ZXImdXRtX2NvbnRlbnQ9OXRvNW5ld3NsZXR0ZXItdm9sMiZ1dG1fY2FtcGFpZ249OXRvNS1uZXdzbGV0dGVyLWZyZWUmbGlkPXVleG5mNWYya3RqMlcDc3BjQgpnEmrzI2fMhD3-Uht0cmlzdHJhbWJhbGR3aW44NkBnbWFpbC5jb21YBAAABDQ~) [Jack Appleby](~/AAQRxQA~/RgRpBnhqP0TQaHR0cDovL3RlYWNoYWJsZS5jb20vYmxvZy9ob3ctdG8tYnVpbGQtYS1wZXJzb25hbC1icmFuZC13aGlsZS15b3UtaGF2ZS1hLWZ1bGwtdGltZS1qb2I_dXRtX3NvdXJjZT1icmF6ZSZ1dG1fbWVkaXVtPW5ld3NsZXR0ZXImdXRtX2NvbnRlbnQ9OXRvNW5ld3NsZXR0ZXItdm9sMiZ1dG1fY2FtcGFpZ249OXRvNS1uZXdzbGV0dGVyLWZyZWUmbGlkPXFxcmNob3VvaThldFcDc3BjQgpnEmrzI2fMhD3-Uht0cmlzdHJhbWJhbGR3aW44NkBnbWFpbC5jb21YBAAABDQ~) [Jack Appleby](~/AAQRxQA~/RgRpBnhqP0TQaHR0cDovL3RlYWNoYWJsZS5jb20vYmxvZy9ob3ctdG8tYnVpbGQtYS1wZXJzb25hbC1icmFuZC13aGlsZS15b3UtaGF2ZS1hLWZ1bGwtdGltZS1qb2I_dXRtX3NvdXJjZT1icmF6ZSZ1dG1fbWVkaXVtPW5ld3NsZXR0ZXImdXRtX2NvbnRlbnQ9OXRvNW5ld3NsZXR0ZXItdm9sMiZ1dG1fY2FtcGFpZ249OXRvNS1uZXdzbGV0dGVyLWZyZWUmbGlkPXBocW1laXVjejFjb1cDc3BjQgpnEmrzI2fMhD3-Uht0cmlzdHJhbWJhbGR3aW44NkBnbWFpbC5jb21YBAAABDQ~) $500k/year with < 100,000 followers? With only 40,000 Twitter followers, Jack Appleby built a business that generates $500,000 per year. How did he do it? One word: Relationships. We interviewed Jack to see how he made high-value connections that turned a small following into a flourishing business. [READ THE FULL ARTICLE](~/AAQRxQA~/RgRpBnhqP0TQaHR0cDovL3RlYWNoYWJsZS5jb20vYmxvZy9ob3ctdG8tYnVpbGQtYS1wZXJzb25hbC1icmFuZC13aGlsZS15b3UtaGF2ZS1hLWZ1bGwtdGltZS1qb2I_dXRtX3NvdXJjZT1icmF6ZSZ1dG1fbWVkaXVtPW5ld3NsZXR0ZXImdXRtX2NvbnRlbnQ9OXRvNW5ld3NsZXR0ZXItdm9sMiZ1dG1fY2FtcGFpZ249OXRvNS1uZXdzbGV0dGVyLWZyZWUmbGlkPTRoamFxNmZ6YnNkc1cDc3BjQgpnEmrzI2fMhD3-Uht0cmlzdHJhbWJhbGR3aW44NkBnbWFpbC5jb21YBAAABDQ~) Trying to go viral is a recipe for financial failure Quality over quantity may be a cliche, but it’s for a good reason. While most content creators are laser-focused on views, likes, comments, and shares, those vanity metrics don’t pay the bills. Viral moments fade fast, leaving creators scrambling to replicate them—an exhausting cycle that rarely builds long-term stability. The truth is reliable income comes from connection, not clicks. Rather than chasing fleeting fame, successful 9-5 Quitters focus on solving real problems for their audiences. Quick action step: Write a post today about a challenge you solved recently. Focus on how you added value—whether for your team, clients, or audience. How often do you evaluate the ROI of your content? 📈 [Regularly, I track conversions, revenue, and profit](~/AAQRxQA~/RgRpBnhqP0SpaHR0cHM6Ly90ZWFjaGFibGUudHlwZWZvcm0uY29tL3RvL08xUXhFUktWP3R5cGVmb3JtLW1lZGl1bT1lbWJlZC1lbWFpbCZsaWQ9eXA2NnBiOHEwb3o5I2Fuc3dlcnMtNGZhZDA5YzMtZjczYi00MWUwLTkzZjItZGU3MjlhMGQ2MDA2PWFiYjNkODkyLTI1N2ItNGZjYS04NDYzLTdmMjFmZjE1ZDZkOFcDc3BjQgpnEmrzI2fMhD3-Uht0cmlzdHJhbWJhbGR3aW44NkBnbWFpbC5jb21YBAAABDQ~) [Rarely, I prioritize likes, views, and reach](~/AAQRxQA~/RgRpBnhqP0SpaHR0cHM6Ly90ZWFjaGFibGUudHlwZWZvcm0uY29tL3RvL08xUXhFUktWP3R5cGVmb3JtLW1lZGl1bT1lbWJlZC1lbWFpbCZsaWQ9ZTFnNms0cHUyN3JpI2Fuc3dlcnMtNGZhZDA5YzMtZjczYi00MWUwLTkzZjItZGU3MjlhMGQ2MDA2PWQ5NmVkZTRhLTNlZjQtNDhlNi1hOGU0LWMxZjBhOTNkZDAyOVcDc3BjQgpnEmrzI2fMhD3-Uht0cmlzdHJhbWJhbGR3aW44NkBnbWFpbC5jb21YBAAABDQ~) [What we covered today] [Why millions of followers do not equal financial freedom.] [How creators run six-figure businesses with less than 100K followers per platform.] [Why you shouldn’t chase followers and what to focus on instead—investing in authentic connections.] [What we covered today] [Why millions of followers do not equal financial freedom.] [How creators run six-figure businesses with less than 100K followers per platform.] [Why you shouldn’t chase followers and what to focus on instead—investing in authentic connections.] Growing a following that brings you financial freedom is not about going viral—it’s about going real. Build something meaningful. Focus on relationships, create content you love, and solve real problems for your audience. The rest will follow. [Want to learn more?] [Want to learn more?] - [Read the 9-5 Quitters Club manual](~/AAQRxQA~/RgRpBnhqP0SiaHR0cHM6Ly9jZG4ucHJvZC53ZWJzaXRlLWZpbGVzLmNvbS82NTM5M2I3NjhkMDZlZTRjMTZkMjRhMzMvNjcxMmQ1OWI0NDFlMDQzYTAwNjJmMGQ4X01EJTIwOS01JTIwUXVpdHRlcnMlMjBDbHViJTIwQ2FtcGFpZ24lMjB0aW55ZmllZCUyMGZpbmFsLnBkZj9saWQ9N2RhNzhtNGV1NmNnVwNzcGNCCmcSavMjZ8yEPf5SG3RyaXN0cmFtYmFsZHdpbjg2QGdtYWlsLmNvbVgEAAAENA~~): Learn to turn your passion into a paycheck. - [Launch your first digital product](~/AAQRxQA~/RgRpBnhqP0QraHR0cHM6Ly90ZWFjaGFibGUuY29tL2ZyZWU_bGlkPTM5dWRldWJmc2szblcDc3BjQgpnEmrzI2fMhD3-Uht0cmlzdHJhbWJhbGR3aW44NkBnbWFpbC5jb21YBAAABDQ~): Create a free Teachable account and take the first step. - [Scale your business](~/AAQRxQA~/RgRpBnhqP0QuaHR0cHM6Ly90ZWFjaGFibGUuY29tL3ByaWNpbmc_bGlkPXExbXVwMm5rcjY3a1cDc3BjQgpnEmrzI2fMhD3-Uht0cmlzdHJhbWJhbGR3aW44NkBnbWFpbC5jb21YBAAABDQ~): Break free from a job you can’t stand with Teachable’s paid plans. ~/AAQRxQA~/RgRpBnhqP0QyaHR0cHM6Ly93d3cuOXRvNXF1aXR0ZXJzY2x1Yi5jb20vP2xpZD1yeXoxMHN4MHp3Y29XA3NwY0IKZxJq8yNnzIQ9_lIbdHJpc3RyYW1iYWxkd2luODZAZ21haWwuY29tWAQAAAQ0 [teach:able](~/AAQRxQA~/RgRpBnhqP0QnaHR0cHM6Ly90ZWFjaGFibGUuY29tLz9saWQ9Ymg1ZjAzYmV2MjdwVwNzcGNCCmcSavMjZ8yEPf5SG3RyaXN0cmFtYmFsZHdpbjg2QGdtYWlsLmNvbVgEAAAENA~~) Copyright © 2024 Teachable, Inc. All Rights Reserved 470 Park Ave South New York, NY, 10016 US [Change Your Preferences](~/AAQRxQA~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~~) or [Unsubscribe](~/AAQRxQA~/RgRpBnhqP4TKAWh0dHBzOi8vMDcuZW1haWxpbmJvdW5kcHJvY2Vzc2luZy5jb20vZW5jX3VzZXIvdW5zdWJzY3JpYmU_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~~) at any time. [Facebook](~/AAQRxQA~/RgRpBnhqP0Q2aHR0cHM6Ly93d3cuZmFjZWJvb2suY29tL3RlYWNoYWJsZUhRLz9saWQ9Zzh5OGkxdGxhMGdtVwNzcGNCCmcSavMjZ8yEPf5SG3RyaXN0cmFtYmFsZHdpbjg2QGdtYWlsLmNvbVgEAAAENA~~) [Twitter](~/AAQRxQA~/RgRpBnhqP0QvaHR0cHM6Ly90d2l0dGVyLmNvbS90ZWFjaGFibGUvP2xpZD15ZW9obzZ4dTVzcjRXA3NwY0IKZxJq8yNnzIQ9_lIbdHJpc3RyYW1iYWxkd2luODZAZ21haWwuY29tWAQAAAQ0) [Instagram](~/AAQRxQA~/RgRpBnhqP0Q1aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS90ZWFjaGFibGUvP2xpZD04aHo5ZmJ6MWg3NnlXA3NwY0IKZxJq8yNnzIQ9_lIbdHJpc3RyYW1iYWxkd2luODZAZ21haWwuY29tWAQAAAQ0) [YouTube](~/AAQRxQA~/RgRpBnhqP0Q0aHR0cHM6Ly93d3cueW91dHViZS5jb20vdGVhY2hhYmxlaHE_bGlkPWFuN2E1bmEwZ25meFcDc3BjQgpnEmrzI2fMhD3-Uht0cmlzdHJhbWJhbGR3aW44NkBnbWFpbC5jb21YBAAABDQ~) [Pinterest](~/AAQRxQA~/RgRpBnhqP0Q_aHR0cHM6Ly93d3cucGludGVyZXN0LmNvbS9jcmVhdGV3aXRodGVhY2hhYmxlLz9saWQ9aW9tejBpZXl5ZWp4VwNzcGNCCmcSavMjZ8yEPf5SG3RyaXN0cmFtYmFsZHdpbjg2QGdtYWlsLmNvbVgEAAAENA~~) [LinkedIn](~/AAQRxQA~/RgRpBnhqP0Q7aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2NvbXBhbnkvdGVhY2hhYmxlP2xpZD15eWUzbzNxMDJnNWpXA3NwY0IKZxJq8yNnzIQ9_lIbdHJpc3RyYW1iYWxkd2luODZAZ21haWwuY29tWAQAAAQ0)