Bye bye boring walls. ✌️

Catch up with the creator of a dreamy wallpaper brand. [View this email in your browser]( When creating a timeless space, wallpaper provides both art and function. The unique, personal designs of [Ena Florence]( are not only a stunning addition to any room, but made to last. Each textile is created to add a touch of magic to everyday life. ✨ We spoke with founder Mary to learn more about how her Celtic heritage inspires her designs, the brand’s environmentally friendly production process, and more. Warning: Major [home design eye candy]( ahead… Tell us about your background and why you decided to start a wallpaper brand. [Ena Florence]( came to life as a reaction to what I felt was missing in the wallpaper realm. I was constantly on the lookout for Celtic imagery that went beyond the typical Celtic knots, something that resonated with my own identity instead of being so on the nose. Being involved in art direction for film and TV for years, wallpaper became a fascination of mine. I couldn't help but wonder about the choices people make when selecting wallpaper, given its personal and intimate nature. In film production, I would always get pretty bummed out when we'd take it down after filming, since I poured so much time into selecting it/making it! That's when the idea of creating permanence through wallpaper started to take shape and Ena Florence was born. So really, I'm a passionate wallpaper enthusiast and I felt like I didn’t see my own style there and figured, okay, let's give this a try! For me, wallpaper is not just a decorative element. It's a thoughtful and deliberate choice that adds soul and character to space — which is why picking for film was such a fun part of the process. And I LOVE seeing wallpaper in people's houses. I'm always like, Hmm, I wonder how many samples they went through to pick this one! It's incredible to witness how people react to paper, how it becomes a part of their homes and lives, tells a bit about who they are, and in my case, even for those who may not have Celtic roots. The ultimate goal for me is to have our wallpaper inspire you to wake up with excitement, to try a new hairstyle, to finally wear that crazy dress you bought on a whim. That's how I feel when I wake up in my wallpaper-clad bedroom. Ena Florence is a celebration of art, heritage, and self-expression. I pour my heart into every design, I’m deliberate with each pencil stroke. The process connects me to my roots — which honestly, is the part I like most. I want it to bring some mythical magic into someone's home and have it carry you through the day — where you can come home from a day of chaotic life and feel comfy and relaxed. [Flying Cow]( paper in Black in the bathroom of a Los Angeles home What was your inspiration behind the designs for Ena Florence? The designs for Ena Florence are themselves inspired by ancient Celtic and Anglo-Saxon imagery. It's a bit of a journey through time, seeking inspiration from the beauty of floor tiles, remnants of texts, and even old metalwork. These artifacts are the springboard for everything we do and keep the designs rooted in authenticity of Celtic and Anglo-Saxon art. The name itself is an homage to my grandmother, Ena Florence. Honestly, I didn’t know her very well. And I think that's part of why her name strikes a chord with me and the brand. It's kind of an effort to remember and that's the same with these lost arts. Like a pursuit in remembrance. In every design we create, I try to infuse a sense of warmth and connection, capturing the essence of the ancient world and blending it with the modern. [Astrology Blue]( paper Natural colors play a prominent role in our aesthetic, as we believe in creating spaces that are warm and inviting. We draw upon the soothing hues of nature, while also exploring the allure of jewel tones to add a touch of excitement and vibrancy to our prints. Additionally, we place great importance on tactile experiences. By occasionally incorporating flocked materials into designs, we provide a sensory experience that allows you to not only see but also feel. What's the production process for your wallpaper like? I'm so glad you asked! It's a heritage production company based in England. They are really interested in being as environmentally friendly as possible and are always trying to find ways to keep their impact as light as possible. Together we ensure all inks are classed as water-based, which means they are non-toxic and free from VOC’s (volatile organic compounds). All paper and nonwoven substrates are sourced from FSC®  certified forests. To be honest, I'm pretty thrilled about this part of the process, it's very fancy! Who or what are some of your design and artistic influences? Beyond the Celtic stuff, I'd say I'm really into the British arts and crafts movement. William Morris was a huge part of this, and while my wallpaper isn't similar to that, I was really blown away by those designs first in terms of wallpaper. I love Gustav Klimt, and anything Pre-Raphaelite, Agnes Pelton, Georgia O'Keeffe. But with all that, I love architecture and I live in Los Angeles, so I love the clean lines of Richard Neutra and R.M. Schindler. There's a few Production Designers that have influenced me so much over the years too! Like KK Barrett, Jack Fisk (I’m resisting the urge to write all of the designers I work with, they inspire me tremendously!). Mostly though, I'm engaging with the world I'm in. So I draw from nature all the time, and look at botanical books for a way to engage with color. Even just walking around my neighborhood. I scuba dive too, so I'm interested in the colors I find down there and how light plays with color at certain depths. That's the kind of a thing I could write a lot about — the perception of color from one person to another and how light plays through water and also through glass. Tell us about a dream install project. Well, it would have an unlimited budget, haha. But it would be a house with gorgeous original mouldings. Tall walls and interior shutters over the tall and narrow windows with cute Juliette balconies. The space would have moments of tight intimate spaces and open areas full of space. If I had to place it, it would probably be in Portugal somewhere in the country, and the house would have beautiful tile on the exterior. [a room with a wooden vanity and a wallpaper with a design of birds on it]( I, of course, would love to renovate a traditional Irish cottage. I'd love to put in some cool glass on the roof (tastefully!) and open the space up to more modern living. I'm not attached to open plan life, but I think cottages could benefit from a couple of widened spaces. Maybe, if I'm being really crazy — I'd even incorporate a tasteful loft? Mostly though, I really want to honor what was there before, always. And I want the client to feel like they can put on their prettiest dress and always feel like they're never overdressed. Catch up with Ena Florence [@enaflorencestudio]( or on their [website](. [Facebook icon]( [Instagram icon]( [Pinterest icon]( [TikTok icon]( [YouTube icon]( [Twitter icon]( Was this email forwarded to you? [Sign up!]( Copyright (C) 2023 Tastemade. All rights reserved. You're receiving this because you opted into our email list. Our mailing address is: Tastemade 3019 Olympic Blvd Stage CSanta Monica, CA 90404 [Add us to your address book]( [Unsubscribe]( from this list. If you have a Tastemade account, transactional emails are managed separately in your [account preferences](.