email vs. social media

which would win in a death match? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  [Email Stars Digital Program]( is on sale now until Tuesday, March 21 at midnight. If you don’t want to get any more emails about it, click here to say "[Please stop emailing me about Email Stars]( You won’t hurt my feelings at all, promise. This is how I feel whenever I see content on how to make viral Instagram reels: [Gif of Phoebe from the popular sitcom 'Friends' saying "I wish I could but I don't want to"] Don’t get me wrong, I enjoy lurking my ex-lovers and watching viral dance numbers as much as the next person. But posting my own content? Not today, junior. Don’t worry, this isn’t going to be a lecture about how you don’t own your followers but your email list is forever. Social media is fine. But Phoebe said it perfectly when Ross asked if she wanted to come over to his house and put together furniture: "I wish I could but I don’t want to." Social media lights my nervous system on fire in a way that sending email just doesn’t. Email marketing is so different. It’s like having a fireside chat with a friend, as opposed to yelling into a megaphone at thousands of people while also dancing to a sea shanty. The conversations that happen on the re: end of these emails aren’t public for the whole world to read. My subscribers know they can safely hit reply and share what they're struggling with, and they do. If you build trust with your subscribers by consistently sending emails they want to read, they’ll do this too. Which is what makes them want to buy from you, even when many others are selling something similar (like copywriting or akashic record readings or nutrition support or graphic design services). They buy from you because they know you, and they dig your methods and values. …and you don’t need gazillions of subscribers to make this kind of marketing work. The style of email I teach is IDEALLY SUITED for solopreneurs who have a small email list (i.e. 500-1500 subscribers) and an offer in the $2K - $8K range, whether it’s courses or services, and a goal to pay themselves around $100K/year. Those kinds of businesses are ideally suited to [Email Stars](. Your $100K year might look like: - FOR A COPYWRITER: 7 clients on a $1K/month retainer, plus a single day-rate client per month who pays you $2K/day - FOR A COURSE-CREATOR: 3 time-bound promotions that bring in 12 sales of a $2K program, plus you pick up a few private clients throughout the year - FOR A SERVICE PROVIDER, HEALERS & COACHES: 10 private client hours per week @ $250/hour All of those scenarios include some padding for expenses and time off. I believe this is possible without ever learning a single trending sound or viral dance trend on TikTok (unless you want to, in which case knock yourself out—I really love [this song and dance](. If you don’t need thousands of customers, then you also don’t need hundreds of thousands of potential customers. You can afford to spend time deepening your relationship with only a few hundred (or, preferable, a few thousand) email subscribers. What I want for my students more than anything is to have a business they enjoy running, that earns enough that they are not laying awake at night wondering if they can afford to turn the furnace up 2 degrees. I have that, and it’s wonderful. Just as wonderful as the beachside luxury I was taught to covet. This week I had to visit the chiro two times, plus my dentist told me that my teeth are regressing and I have to do another round of Invisalign. (BLEURGH!) …and I didn’t fall into a well of "how will I ever be able to afford my life?" I also didn’t feel stressed about all the hours it ate up driving back and forth to appointments, nor did I worry about taking two days off this week while my kids were home for March break. When my business was more highly scaled, I was constantly stressed about making time for those small yet vital aspects of my life. I love being small. I love it so, so much. Small is beautiful. Small is manageable. Small means I have more choices. It means I get to say "thanks but no thanks" when Ross asks me if I want to go to a dinosaur conference. If you want to learn this skill with me, Email Stars is enrolling until this coming Tuesday. It’s got everything you need to understand what sequences to write, what to tag for, how to tell great stories in your emails, how many and what sales emails to write, even how to onboard new students to your programs. [Here is the link to enroll —>Â]( Difficult as the journey has been, my business has given so much to me and my family. I’d love it if Email Stars could support you too in building a supportive business doing work you enjoy. XOT Want to access your fave emails on the go? Subscribe to the [Tarzan Reads Her Emails]( podcast]( to, well, hear Tarzan read her emails. 🤷‍♀️ [New recordings released every Tuesday and Friday. Exclusively for my email subscribers]( Enjoy the email? Why not share it with a friend? [Facebook](  [Twitter](  [Linkedin](  [Email]( Inbox getting a little crowded? Looking to reduce the number of emails you receive? I hear ya, {NAME}! Simply choose how often you want to hear from me by clicking one of the links below. [Send 'em as you write 'em!]( [One a week would be perfect.]( [Can I get a monthly digest?]( This email was sent to: {EMAIL}. [Click here to update your info](. Tarzan Kay Global Inc., PO Box 1036, Fonthill, ON L0S1E0, Canada | [Unsubscribe](