a sales page editing tip
â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â  Every time I edit [the sales page for Email Stars]( itâs a chance to see how my marketing style has changed, how much braver Iâve gotten, and clearer on what I will and will not do to make a thousand dollars. This latest round of edits was no exception. I started by deleting almost every testimonial that had a money claim, or hinted at huge profits for only a little work. Iâd scrubbed these before but this time I was more ruthless i.e. braver. I kept some of the ones that included more contextâlike the copywriter Ieva Dalbinam who said of my templates: "They have also helped me ROCK some really great $1.5K VIP days... (like the one where the client asked me to come in mid-launch because NOTHING was happening... and we ended up having a near-$100K launch in the end 💸)." Next I did a search for the word "easy" and took out all the copy that made it sound like thereâs some magic trick people that will change everything. But I did keep phrases like: "Easy-to-find" â> Itâs not hard to get what you need from Email Stars (like a breakdown on welcome emails), knowing youâll come back later when you need something different (like a lesson on planning bonuses, upsells and downsells) "Easy-to-follow" â> You wonât get lost or overwhelmed since most of the modules and lessons are entirely self-contained, and you can watch them as needed "Easy-to-read" â> Last year we made improvements to accessibility and created brand new transcripts for the people who read courses instead of watching them [I also searched "2022" because, duh! I donât want to come off like a sloppy marketer whoâs recycling old shit for a quick buck.] For the "Who is it not for" section, I was originally taught to add bullets that make the reader want to NOT identify with the person Iâm talking about. For example, "This is not for you if you're looking to have a 6-figure launch next month, but you only have 25 people on your email list ." Nobody wants to be that bonehead. Bullets like that are designed to make you think, "Yuck! Thatâs obviously not me. I should buy this program to prove it." Thatâs manipulative, so I swapped out that bullet point for something more specific: "This is not for you if you're still figuring out what your offers are and who you're selling to. (Email Stars isn't a beginner program.)" My subscribers have thanked me for saying that on one of my other sales pages for Email Stars, so I made sure to include it on this one too. I made dozens of other minor edits to make sure the program is properly represented. It might be time for a complete overhaul soon, but for now it accurately represents what you get, so itâs what Iâm using. And thatâs my weirdo-backwards way of telling you that [Email Stars Home Study Edition is now available for purchase]( until Tuesday, March 21 @ 9 pm PT / 11:59 pm ET. (Thatâs in 6 days, FYI.) Weâve never offered it like this before so itâs a bit of an experiment. Here are some fun things about Email Stars Digital Program: - You can start in the middle, at the end, wherever you want â the modules are organized by sequences (like show-up emails, book a call sequences, or promo emails), so you can just start with whatever youâre writing next - My "power user" alumni have logged in literally 100s of times, since this is a program youâll come back to as needed, whenever youâre writing a particular sequence or funnel - It lets you choose what level of persuasion youâre comfortable with âno need to do the 1000 lb gorilla approach if that doesnât feel right for your biz - The private podcast means you can listen to it in the car, while you cook dinner, wheneverâno need to log into Kajabi (I WISH ALL COURSES HAD THIS!) This isnât the last email youâll get about Email Stars enrollment. If you want me to stop emailing you about it, [click here to turn off enrollment-related emails.]( Youâll still get my weekly newsletter emails. This is the most budget-friendly way weâve ever offered Email Stars so if you want to learn email marketing skills from me, itâs a great opportunity. If what you *really* want is to work with me personally and get the support and community that comes with the program when itâs offered in a small group cohortâthen youâll be happy to know that your purchase qualifies you for "alumni pricing" in future live rounds, so youâll be able to apply this investment today towards joining that small group cohort in the Fall. Itâs a great "get started now, work with me later" approach if thatâs what youâve been hoping for. [Scoop up Email Stars digital program here â]( And hit "reply" with your questions or if youâre not sure itâs for you. Peace, Love and Really Good Emails,
Tarzan P.S. If youâre wondering, "Will you offer the home study edition again at this price and when?" the answer is, that depends. As Iâve said, this is an experiment. Iâll be watching for things likeâ - Do the students who purchase actually watch the modules? (Kajabi reports all of that. Iâm fine if you only watch 20% as historical data shows that's really all students need to see results.) - Whatâs the refund rate? (This could indicate people are buying something they really donât need, because they felt pressured.) - Do people actually buy? (Kind of obvious, but I focus my promotional efforts on things that are historically proven to work. I wonât do the same thing 2x and expect a different result.) [Check out Email Stars digital program here.]( Want to access your fave emails on the go? Subscribe to the [Tarzan Reads Her Emails]( podcast]( to, well, hear Tarzan read her emails. 🤷ââï¸ [New recordings released every Tuesday and Friday. Exclusively for my email subscribers]( Enjoy the email? Why not share it with a friend? [Facebook]( Â
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