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backward momentum is real—let’s talk about it
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backward momentum is realâletâs talk about it
â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â 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 â â â â â â â â â â â  â â â â â â â â â â â â â  â â â â â â â â â â â â â Back in Summer 2020, when the whole world (including me) was quietly falling apart and stumbling from one crisis to the next, I got a message from my manager Sandra. [a GIF of Sandra with a text saying, "The one and only Sandra Booker" with a yello arrow pointing at her]( "It looks like weâre going to hit $1M this year!" she said. "Weâve got two months until our financial year-end, and weâre basically there." I was elated. A million dollars! Wow. Iâm a girl who spent her life in hand-me-downs, whose family of eight subsisted on a housepainterâs salary, subsidized by the occasional cheque from members of our oppressive church, which was actually a cult, but letâs save that for a future email. One mountain at a time, {NAME}. We ended up grossing $1.1M that year. ME! The baby of the family. A law school dropout whoâs never had a full-time job in her life! I felt like a superhero. â¦and I immediately began dismantling the whole fuckinâ thing. Not because I was "sabotaging myself." Not because I didnât have an abundance mindset. Not because all that money didnât bring me happiness. It brought me a great deal of happiness and a special brand of peace that Iâd never felt in my whole life. But something felt off. I wasnât quite comfortable with the way this money had come into my hands. I couldnât explain exactly why, but it seemed imperative that I figure it out. Meanwhile, stories from people whoâd been harmed by the online business industry were coming into my periphery. This was around the time George Floyd was murdered, and Black Lives Matter was gaining unprecedented momentum. People of Colour were speaking out in huge numbers about coach abuse, microaggressions by industry leaders, and the hundreds of ways they had experienced racism inside popular programs and coaching groups. I knew there were problems. I also knew that I was part of the problem because Iâd been called in ten months prior by a student in one of my programs. That was the start of a long journey, a journey I am still firmly in the middle of. Along the way weâve changed WHAT we sell, HOW we sell, and WHO we sell to. Weâve drawn boundaries on what we will do and will not do to make a sale, and weâve also let down those boundaries when it felt right. Like showing countdown timers or doing fast-action bonuses, for instance. We didnât hit $1M in 2021, but I donât think itâs because of the changes we made in the business. (I look forward to proving this to you in 2022). I was brave enough to stare patriarchy, toxic capitalism and white supremacy in the face, and that took a lot of energy. I spent a lot of time feeling like a bad person, hiding under my desk like someone was coming to punish me. Untangling systems of oppression is difficult, sweaty work. But have I mentioned lately that I am a cult survivor? I was born to do this work. Literally. Well, Iâve come out from under my desk, {NAME}. Iâve come out from hiding and I am feeling fierce as fuck. We have a new private podcast series, [The 7 Scrubs For Writing High-Integrity Copy That Converts]( which many subscribers are currently enjoying from the comfort of their smartphones. If you prefer reading or youâre hearing-impaired, it comes with a clean, easy-to-read PDF that you can print. This is only a small fraction of what Iâve learned, and what weâve changed in our marketing. A lot of it is already codified in Copy Caboose, which I created from scratch in 2021. Another big change we made is giving people more advance notice about our promotions, which I will now do. 📣 Copy Caboose LIVE is a special edition that includes live copyediting calls hosted by me, plus a copywriter-supported community where you can share and showcase your work. This level of support is brand new, and it costs $1000 for this round. We open enrollment on March 16. If thatâs out of your budget, or you donât need the extra support from me, thereâs also the DIY edition, which costs $500. Thatâll be available once we close enrollment on Copy Caboose LIVE. Copy Caboose includes so many of the lessons I learned along the way. You can [get on the waitlist here]( if it feels good to you. May your journey be as beautiful and fruitful as mine, {NAME} â¤ï¸ With love,
Tarzan Want to access your fave emails on the go? Subscribe to the [Tarzan Reads Her Emails]( podcast]( to, well, hear Tarzan read her emails. 🤷ââï¸ [New recordings released every Tuesday and Friday. Exclusively for my email subscribers]( Enjoy the email? Why not share it with a friend? Â
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Inbox getting a little crowded? Looking to reduce the number of emails you receive? I hear ya, {NAME}! Simply choose how often you want to hear from me by clicking one of the links below. [Send 'em as you write 'em!](
[One a week would be perfect.](
[Can I get a monthly digest?]( This email was sent to: {EMAIL}. [Click here to update your info](. Tarzan Kay Global Inc., PO Box 1036, Fonthill, ON L0S1E0, Canada | [Unsubscribe](
EDM Keywords (126)
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2021